intranet engagement strategy - kevin cody - intranet now

Kevin Cody

Intranet Engagement Strategy

Why so many intranets fail

Technology Adoption Lifecycle(Everett M Rogers, 1962)

The Adoption Chasm(Geoffrey A Moore, 1991)

Typical failed intranet

Maslow’s Hierarchy of Needs(Abraham Maslow, 1943)

Adoption Curve vs. Hierarchy of Needs(SmallWorlders, 2014)

5-Part Intranet Engagement FrameworkSmallWorlders

Reasons To Log On - Summary

Reasons To Log On• Essential functionality

that is• essential (duh)• exclusive• and easy

Reason To Return

• Useful functionalities

• Regular turnover of content

• Personalisation• Continuous

improvement plan• Good UX/Usability• Slick/Fun design

Reasons To Return - Summary

Reasons To Lead - Summary

Reason To Lead• Social Features

• User profile pictures wherever possible

• Self-service groups/team rooms

• User Blogs

5-Part Intranet Engagement FrameworkSmallWorlders

www.smallworlders.com/blog

BUILDBuilding the

intranet

OPTIMISE Optimising the performance of

the intranet

ANALYSE Engagement analysis &

benchmarking