intex technologies (india) ltd. new delhi july 2008
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INTEX Technologies (India) Ltd.New Delhi
July 2008
Company set up in 1996 in Delhi by Mr. Narendra Bansal, Chairman & Managing Director
Dealing in Ethernet card only.
The product portfolio expanded very rapidly from Ethernet Cards and covers today wide range of IT Hardware , IT/Consumer Electronics, Power Electronics, Telecom ( GSM Handsets ) & In Car Accessories products.
The portfolio comprises of more than 300 SKUs (stock keeping units) Spread over 26 product groups
Overview
Overview – Intex Group
• The Intex Group of Companies comprises of
– Intex Technologies (India) Ltd (ITIL) – Technical Development,
Marketing, Brand Management and Distribution .
– Intex Industries – Manufacturing, Jammu, J & K
– Kipav Industries – Manufacturing, Baddi, Himachal Pradesh
• ITIL clocked a turnover of Rs.333 crore in FY 2007-08 and a CAGR of 47%
plus over the last 6 years.
• Target for 2008-09 is Rs.600 Crores.
Overview – Intex Technologies
Board Managed CompanyInterested Directors
Mr.Narendra Bansal (Chairman and Managing Director)
Mr.Ramesh A Vaswani (Exec. Vice Chairman)
Mr.Suresh Gupta (Director Operations)
Mrs.Alpa BansalIndependent Directors
Mr.B.B Chadha (Ex- CMD of ITI Ltd )
Mr.Prem Behl (Chairman, Exhibitions India Group)
Mr.Indresh Narain (Retired as head of Compliance & Legal, HSBC, India in 2005)
Overview – Intex Technologies
Industry Association Members Manufacturers Association for Information
Technology (MAIT) Confederation of Indian Industry (CII) American Chamber of Commerce
Bankers
Hongkong Shanghai Bank Corporation Ltd State Bank of India Axis Bank Ltd.
Company Ethos
Continuously Innovate
Deliver More – Be it quality, technology or service.
ConsumerElectronics
PowerElectronics
In-Car Accessories
Retail
Business
Computer Peripherals
Business Verticals
PC
GSM Mobile Phones
Enterprise Business
IT/ConsumerElectronics
PC
Computer Multimedia Speakers
DVD Players
Home Theatre Systems
MP3 Players
Headphones
Telecom (GSM Mobile Phones)
India’s first mobile phone launched with exclusive pre-loaded content from Walt Disney.
Introduced in last six months -7 models.
Plan for next six months – 9 more Models
Mobile phone accessories
Business Verticals/ Products
PC
Gold
Silver
Platinum
Notebook
Display Monitor
TFT LCD
CRT
Computer Multimedia Speakers
Cabinets / SMPS
Add On Cards
UPS
Keyboards
Mouse
Structured Cabling Solutions
Webcams
Headphones
Computer Peripherals
IT Electronics & Others
Business Verticals/ Products
Power Electronics In Car Accessories (ICA)
Retail Business
MP3 FM Modulator In-Car DVD Players
In-Car MP3 Players
Car Speakers and Sub woofers
Car Air Freshener
Computer Multimedia Speakers DVD Player Note Books PC Home Theatres Head Phone Media Spindle UFD Keyboard Mouse Web Camera
Home UPS- Quasi Sine Wave & DSP Sine Wave
Caters to govt, banks, defence, PSUs, corporate,
education, DGS & D sectors for the entire range of
INTEX products
Business Verticals/ Products
Enterprise Business
Our Strengths
The Vision, Mission
and Goals
The Growth
Phenomenon
Quality Management System
Vision, Mission & Goals
Vision
Mission
Goals
Focus on customer delight Seek technology and trade leadership Build corporate image Quality people Enhance work culture & environment Better and effective communication Optimise resource management Set benchmarking standards for Corporate Governance Sustained sales and profitability
We will realize our vision by: Market leadership Ethical practices Innovating in all facets of life Caring for the stakeholders Uplifting the “Deprived” by providing Healthcare, Education, Vocational Training and basic needs Conducting ourselves as good citizens
Make Intex a globally respected name.Improve the quality of life of the people
National Sales & Service Network
28 Branches
2 State Service Centres
26 Branch Service Centres
34 Satellite Service Centers
35 Service Franchisee
6 Resident Service Engineers
3 Mother warehouses
2 Regional Offices
Corporate Office
Sales in Rs.Million
0326
524701
1175
1830
2600
3330
0
500
1000
1500
2000
2500
3000
3500
'96 '02 '03 '04 '05 '06 '07 '08
Branch Network Expansion
9
18
2224
2527 28
0
5
10
15
20
25
30
Mar-02 Mar-03 Mar-04 Mar-05 Mar-06 Mar-07 Mar-08
In Nos.
66610
East
Bhubaneshwar
Guwahati
Jameshedpur
Kolkata
Patna
Siliguri
South
Bangalore
Chennai
Cochin
Coimbatore
Secunderabad
Vishakapatnam
West
Ahmedabad
Indore
Mumbai
Pune
Raipur
Surat
North
New Delhi
Chandigarh
Dehradun
Gurgaon
Meerut
Jaipur
Jammu
Lucknow
Ludhiana
Parwanoo
Branch Network – Region Wise
Business Network – Channel Partners
350400 450
500
700
8501000
0
200
400
600
800
1000
02 03 04 05 06 07 08
Service Centres
413
2834
3
44
6
53
8
62
6
37
0
20
40
60
80
100
120
Num
bers
of s
ervi
ce p
oint
s
Mar-02 Mar-03 Mar-04 Mar-05 Mar-06 Mar-07 Mar-08
Bramch and Satellite Service Centre Resident Service Engineers Franchise Service Centres
Some Recent Product launches
• Platinum BH - 1543 Core 2 Quad PC
• DVD player with USB, Amplifier-R-135
• Computer Multimedia Speaker – 355W
• Card Reader/Writer
• Web Camera –Night Trek/ Night Flick / Colledia
• GSM Mobile Handsets – Ultima, Estelo, Envy and Flair
• Bluetooth hands-free for mobile phones
• 1 Din MP3 Player - EUP-104 for Car
• Car Air-Freshener in 5 exotic fragrances
• Exercise initiated in 2005-06.
• TVCs on PC, DVD Players aired on TV channels- Doordarshan, Star News, Zee Business, Zee News, ESPN, Star Sports
• As a strategy, maximum spent on sports events including Cricket, Hockey & Tennis (Wimbledon)
• Activity continued in 2006-07 with about 40% increase in ad-spend. New TVCs made for Notebooks, Home UPS & Subwoofers.
• A joint promotion for Home UPS with the film ‘Guru’
• TVC aired on Disney channel Hungama TV along with a contest offering Intex mobile phones as prizes.
Enhancing Brand Equity
Contd…
• Intex was an associate sponsor in ESPN and Star Cricket for India-England Test
series . July 2007 and India – Australia Test series Jul-Aug 2007. TVC’s were
also aired during the World Cup Cricket Tournament in Max / Sab Channels.
• This year TVC’s on PC, DVD Players, Home Theatre, Home UPS aired on TV
channels- Star News, Zee Business, NDTV, IBN7.
• Participation in IITF at Pragati Maidan since 2005-06. Received Special
Commendation Medal from ITPO in IT & Electronics Category for 2007.
• Display van for Home UPS and Mobile Phone across Delhi, Haryana & NCR,
March-April,2007
• PR activity, commenced in 2004-05, in electronic & print media profiling company
news, personalities and products.
• Products submitted to various trade journals, newspapers & magazines for
technical evaluation & benchmarking.
Enhancing Brand Equity
We, at Intex are committed to providing our customers and prospects with technologically advanced products and efficient services that meet or surpass their expectations or requirements in terms of value for money.
We shall achieve this through a continuous process of improvement of our quality management systems which includes,
- Processes to increase our internal knowledge base, enabling us to keep in pace with technology developments pertaining to our product designs and applications,
- Techniques for evaluation of products, sub assemblies, components and vendors and
- Systems for quality control of products and services at all points in the supply and manufacturing chain.
All these activities shall be further strengthened by training inputs for employees and channel partners on product knowledge, technology and soft skills.
We strongly believe that the driving force behind all this shall be the motivation of our employees to deliver their best to both internal and external customers.
Quality Policy
Quality Certification
• ISO 9002 certification received in Sep, 1999
• Upgraded to ISO 9001:2000 in March, 2003
Certification ISO 9001:2000
– The Company’s Quality Management System is supported by a full fledged Technical department headed by VP-Service Operations & GM-Technical
– Assisted by Technical Manager having an experience of 15 plus years who is supported by a team of 13 engineers – to look at Electronic Circuitry & Product Design, R&D, Product Testing, Quality Control, etc.
– The department is also responsible for:• quality & performance norms.• specifications as per international standards.• product development. • instruction manuals and packaging.• IQC and lab testing.
Operations – Technical
Contd…
Organisation - Profile
A vibrant, young professional team
960 employees (up from 150 in 2002)
Average age 30 years
More than 20% hold professional qualification in Accounts , Business management, Legal & Secretarial and Engineering.
Over 5000 man years of experience
Highly open and transparent work culture
Systems and data driven; all India operations on a home grown ERP solution Now being upgraded to SAP.
Training & Development an integral part of HRD across all the levels
Focus of training
• on implementing systems and procedures (ISO, 5S, Kaizen, etc.)• special training session for every employee on company’s vision, mission & goals• on grooming of employees• on product knowledge
Intex has grown at a CAGR of 47% over last 6 years, which is approx double the industry growth rate. It has won many awards in the last three years for different products benchmarked by reputed trade journals through mkt surveys & lab testing.
Among the 200 fastest growing I.T. companies of India. Rank improved from 109 last year to 104 in July, 2007. This survey, conducted by Dataquest, covers both software & hardware companies.
" INNOVATION CHAMPION " award from Intel in Intel Channel Conference (ICC), 2007 ( Dec, 2007 ).
Best Buy Award for Intex Platinum PC, Digit, (October, 2007)
Best Buy Silver Award for Mobile Phone-Infi, Digit (May, 2007)
Cyber Media Labs' Highly Recommended award for Intex Notebook Performer 032 DW (April,2007)
Intex 029 CD Notebook ranked 4th in overall rating and 2nd in performance in the Budget Notebooks segment in PC Quest (Aug, 2006)
Cyber Media Labs' Highly Recommended award for Intex Gold PC (Feb, 2006)
Milestones
Intex is in transition.
Our broad vision is making us grow beyond IT Hardware
Diversifying under the umbrella of ‘Convergence’ to Electronics and Communications..
Also striving to enhance the growth rate.
Targeting to increase turnover from INR 3330 to 6000 million by 2008-09.
The Future
“Demand More”
Imageries of a company on the move, ready to deliver more technology, more products and more services.
Brand Intex must be on “top of mind”
To share the fruits of growth with all stakeholders.
The Route Therefore
INTEX Industries
INTEX Industries
The manufacturing facility is based at Jammu, Bari Bhramana spread on
80,000 Sq. Ft of Land in which 30,000 Sq. Ft is built up area.
Commercial production started in March, 2004. It enjoys income tax, sales
tax and excise tax exemptions
This modern facility manufactures desktop PCs, subwoofers/speakers and
UPS that are sold under the INTEX brand.
Certified as ISO 14000: 2004 EMS unit.
Certifications
Kipav has been formed for the purpose of setting up a state-of-the-art
manufacturing unit at Baddi, Himachal Pradesh, where it enjoys excise and
income tax benefits
The locational advantage of this unit and the statutory benefits available
for a period of 10 years commencing FY 06-07 are motivating factors to set up
another manufacturing base.
The group has acquired Industrial land of 5000 sq mts.
Kipav Industries
Pending construction of the factory at Baddi, we have commenced
production at a unit in Nalagarh
This unit has been commissioned on April 3, 2007 and is producing UPS
(for desktops) and Home UPS (Inverters).
Spread over a production area of 32,000 sq ft, the unit currently has a
team of 50 employees to look after the production operations.
Manpower strength is expected to touch 150 within next four months.
Production of SMPS and Desktop Computers for sale and PCBs and
transformers for captive consumption will commence in the coming months for
which state-of-the art machinery and equipment has been ordered.
Kipav Industries
Press Releases
Press Releases
Press Releases
Press Releases
Audio Video
OthersPower
ElectronicsConsumer Electronics
Preferred Market Segments for Alliances
• JV with or without equity participation
• Technology transfer
• Marketing and Distribution Alliance
• Promotion through dual Branding
Business Alliance
Thank You
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