interxion presentation
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DATACENTER 2013Datacenters role in the
Third Platform
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Who are Interxion? Leading provider of cloud- and carrier-neutral colocation data centre
services in Europe.
33 data centres in 11 countries, including 1 in Copenhagen
Over 400 carriers and ISPs and 18 European Internet exchanges,including access to DIX (Danish Internet eXchange)
More than 1,200 customers
More than 400 dedicated employees
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Where we are headed
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Traditional deployments
In-house
Traditional
Internal IToperation
Ownequipment
Outsourcedon-premise
External IToperation
Ownequipment
Out-of-house
Co-location
Internal IToperation
Ownequipment
Outsourcedco-location
External IToperation
Ownequipment
Outsourcedin the cloud
Cloudoperation
Cloudequipment
Totaloutsourcing
External IToperation
Outsourcerequipment
The Hybrid reality
Challenges:Dispersed IT infrastructure
Data security & harmonization
Control, Governance & SLAOrchestration & Management
Application performance
IntegrationConnectivity
Mix of:Sourcing models
Deployment modelsService models
Operational modelsProcurement modelsOwnership models
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Connecting to 1 service roundtrip is useracceptable
What happens when mash-up of severalservices?
Coupon offer to mobile shopper Will it be presented to shopper just-in-time or
just-too-late?
What if?
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InternetInternet
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Remember history
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Cloud in the 1990s... ... Barrier to adoption
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Level of concern about potential issues
of Big Data
Figure 39: How concerned are you with the following issues as they relate to bigdata? those who rated an issue as 4 or 5 extremely concerned (Total sample)
67% of respondentswere concerned about
long-term storage
and/ornetwork issueswith regards to Big Data
55% 53%
48%
42%
38%
Analytics Long-term storage Speed of accessing,processing and
deliveringinformation
network
Speed of accessing,processing and
deliveringinformation
hardware
Speed of accessing,processing and
deliveringinformation
software
Analytics andlong-term storagewere the biggest
areas of concernfor respondents
Software and hardwarewere the areas of least
concern for respondents
Almost half of respondentswere concerned by
potential issues of network
speed
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Expected speed of data extraction
Figures 35: How quickly would you expect a successfulBig Data implementation to present data to the end user?(Those whose organisation has explored or will explorehow Big Data could benefit their organisation )
58% of organisations expect theirrequested data to be viewable
within 100 milliseconds
9%
49%
30%
12%
10-50 milliseconds
50-100 milliseconds
100-500 milliseconds
500+ milliseconds
The average overall speed based on
all responses is 220 milliseconds
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195
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248
316
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234
France
Germany
Spain
Benelux
Nordics
ACH
UK & Ireland
France is themost
demandingmarket,
Nordics theleast
demanding
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222
253
501-1000employees
1001-3000employees
More than 3000employees
Smallerorganisationsare tend tobe more
demandingfor a faster
responsetime
Figures 37: Howquickly would youexpect a successful BigData implementationto present data? byregion
Figures 36: How quickly would you expect asuccessful Big Data implementation to presentdata? by size of organisation
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Big data & bandwidth
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Its not just bandwidth TCP/IP v IPC
Source: Geddes
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space
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and power
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The Neutral Datacenter
Neutral to Telcos, IT Service Providers & IT service stack
Home of suppliers, buyers, IT services hubs and eco-systems
Traditional Private cloud Public cloud Hybrid cloud Community cloud
Internet ExchangesInternational Carriers
TelcosInternet Service Providers
Mobile operators
Connectivity Services
Corporate EnterprisesPublic EntitiesCommunities
IT buyers & Users
Managed Service ProvidersSystem Integrators
Cloud Providers
Hosting ServicesContent Distributors
White Labeling Services
IT Services
Financial Trading HubsDigital Media Hubs
Cloud HubsContent Hubs
Online Gaming & Gambling
Community Services
The neutral datacenter as a strategic
enabler
Connect Transact
Integrate Optimize
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Industrialization of IT services
Standardization & commoditization
Evolving eco-systems & IT services hubs Concentration in large datacenters
Production & distribution hubs
Placed in connectivity hubs and on major exchange points
Integration friendly to private clouds virtually/logically/physically
Neutral ground will prevail & benefit Supply and Demand side
Analysts perspective on the IT supplychain evolution
Its been seen before.. !
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impact for business
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fraud detection
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Interxion cloud hub
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Enabling the ecosystem
IP
CDNs
Mobile
Direct Connect
InternetExchanges
Carrier
Ethernet
Platform Providers
Public InfrastructurePlatform as a
Service
Global Outsourcers
Multi-TennantPrivate Cloud
SaaS Providers
Vertically Integratedpublic cloud
Cloud Enablers
Orchestration andVirtualisation
Hosting Providers
DNS, Web hosting,Email, and Backup
SystemsIntegrators
Professional andManaged Services
Cloud Providers
Public Cloud
Enterprises
Enterprise ITDepartments
Test Labs
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Questions?
Ian McVey
Director, Enterprise & System Integrator SegmentInterxionianmc@interxion.com+44 7715205075
Please visit us at www.interxion.dk
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