internet of things ( iot ) - ica japan · thank you everyone and ica japan. title: ica part3...
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Internetofthings(IoT)
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◦Checkout◦ Keyfocusareas
◦ Ensureyourcheckoutisusingbestpractice◦ Analyzetheamountofcartswithoutsuccessfulcompletion.◦ Thereareonestepcheckoutsthathavebeenoptimizedforcountriesanddifferentmarkets.Checktoseeofthesesuityouandyourbusiness
◦ Adoptthepaymentgatewaysyouraudiencerequires(ApplePay)
◦ ConsidertheGamingUXquickpurchase◦ IoTisgettingmorepopularitmayassistwithpromotingyourproduct
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TouchPoints
Checkout Platforms
eCommercecomplexities/challenges
WebTraffic
WebContent
Competition
ChallengeswithROIandTCO
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◦ Reevaluatethecorecomplexityareas◦ Platform◦ Webtraffic(SEM/SEO/SMM)◦ Marketingdevelopmenteffectiveness◦ Etc….
◦ Marketingdevelopmenteffectiveness◦ ReevaluateLogistics
◦ Competitoranalysisofstorageanddistributioncosts◦ Integrationeffort
◦ Shipmentcost
◦ Valueaddedservices(e.g.Giftwrapping,engaving,noshi,deliveryservices)
◦ ReevaluationyourStrategyorvalueproposition
◦ LifestylesimplicitywithAIandIoTasanewTouchpointconnectedtosmartphone
◦ Logisticsfocus◦ Globaldelivery◦ Consumersatisfaction
◦ Realtimeservicemodelsalotofsiteshaveadoptedwithcompaniesbeingbuiltjusttoservicedemonstrateproductvalue
◦ MobilewillcontinuetogrowwithintegratedpaymentservicelikeApplePay,Suica,Onetouch!
◦ TrendsofProductswillpeakquickerasSNSandcommunicationchannelsbecomemorematureandintegratedwithCRM
◦ Contextmarketing
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WhatisthefutureofeCommerce?
• Asanorganizationwefocusonthreecoreareas• eCommerce• Softwaredevelopment• Businesssolutions(ERP/CRM/POS)
• Weassistinprovidingbusinessrealizationanalysisoncurrentinvestedorproposedtechnologies.
• Solutionsdecisionsarecomplex,abletoassist,analyzeandimplementthebestsolutionthatsuitesyourbusinessrequirements.
• FocustodesignyourtechnicalorganizationandhelpyouachieveROIandunderstandyourTCOofsystemsandresources.
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SysamicK.K.
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QuestionsJ
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ThankyoueveryoneandICAJapan
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