internet marketing - the good, the bad and the ugly

jnosalNosalCentralwww.NosalCentral.com

Internet MarketingThe Good, The Bad and The Ugly

John J. NosalThe CEO of SEO

NosalCentral.com

Search Engine Optimization • Website Design and Maintenance • Internet Marketing

Internet MarketingThe Good, The Bad and The Ugly

NosalCentral.com

Internet Marketing

The Good,

The Bad and

The Ugly...

#DFWSM

Internet Marketing

The world of Marketing has changed...

Sears Roebuck CatalogTurn of the Century

Internet Marketing

Early Social Media“Coke adds Life”

Internet MarketingT

Internet Marketing

1960 and 1970's

Internet Marketing

1984...Apple Computerchanged the way we think...

Internet Marketing

We started Thinking Differently

Internet Marketing

June 27, 2007a new market opened.

Internet Marketing

The Smart Phone changed we surf the internet.

Internet Marketing

April 3, 2010 the iPhone got a big brother...

Internet Marketing

The way we consume information changed...

Internet Marketing

Social Media goes mainstream...

Internet Marketing

The internet grows in speed to support video.

Internet Marketing

InternetTrafficFlow

All media venues drive traffic to your website.

Internet Marketing

The Components of Internet Marketing● Website● Social Media● SEO● SEM/PPC● E-mail Marketing

Internet Marketing

Website● Branding● Usability● Content

Internet Marketing

Is it clear what your product or service is?

Internet Marketing

Is your message

clear about your product

or service?

Internet Marketing

Where do we go from here?

Internet Marketing

Are we saying to much?

Internet Marketing

Social Media● Build Relationships● Provide Information● Keep it Branded

Internet MarketingB

Internet Marketing

Provide

Information

Internet Marketing

Keep it Branded

Internet Marketing

SEO – Search Engine Optimization● Page Titles● Descriptions● Headlines● Images

Internet Marketing

Page Titles● 10 - 70 Characters● Starts with

Keywords● Each page unique

Internet Marketing

Descriptions (Meta Tag)

Internet Marketing

Headlines● Keywords

● Summary

● Focus

Internet Marketing

Images● Real Names

● _ and -

● Alt Tags

● Small files

Internet Marketing

SEM – Search Engine Marketing● PPC – Pay-Per-Click● Pay Per Impression● Google+ Location

Internet Marketing

PPC – Pay-Per-Click

Internet Marketing

Pay Per Impression

Internet Marketing

Google+ Location

Internet Marketing

Google+ Location

Internet Marketing

E-mail Marketing● Tools● What to say● Spammers

Internet Marketing

What to say● Use the 80/20 rule

● Engage

● Drive Traffic

● Provide Info

Internet Marketing

Spammers● Don't be one

● All Sales,all the time

Internet Marketing

The Components of Internet Marketing● Website● Social Media● SEO● SEM/PPC● E-mail Marketing

Internet MarketingInternet MarketingThe Good, The Bad and The UglyThe Good, The Bad and The Ugly

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internet marketing - the good, the bad and the ugly

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