internet marketing presentation 03

Web Strategiesfor Neighborhoods

Brad DiBaggio

How can we make the internet work for your

neighborhood?

•Understand the what new web mediums offer and how they work together

•Assess your own organization’s needs

•Plan to implement strategies

•Study results and adjust

•Stay informed and be ready for change

Internet MarketingMediums

1.Web Site - Operations

2.Email Blasts - Sales

3.Social Networking - Public Relations

•All inform audiences, extend branding, and build communities

1) Web Site•Use a Content Management System (CMS)Joomla, Wordpress, Drupal, Open Source

•About, Leadership, Events, News, Contact

•Include Functionality

•Include Email sign up; link Social Networks

Web Site Functionality

•Membership Management

•Directory Lists

•Database Access

•Integrated Social Networking

•Integrated Emailing

•Forums, RSS Feeds, etc.

2) Email Blasts•Use an e-mailing service like Mailchimp.com

•E-news, e-invites, e-announcements

•Get detailed reporting

•Build Your Opt-In email list, segmented

•Seamlessly integrated with web site

•Link to Web Site and Social Network

Emailing Features•Custom or Existing Templating

•Pay by the email or by the month

•Automated List management

•Existing templates are easy enoughfor non-techs to use

•Advanced - Synced with web site database

3) Social Networking

•Create accounts on Facebook and Twitter

•Follow like minded people & organizations

•Build your own following

•Broadcast updates of interest

•Link to Web Site and Email Sign Up

•Earlier forms were Chat Rooms to share personal information and ideas

•Then came Blogging to leave comments and message others interactively

•Now Social Networking is used between those who share interests and activities

•Now Community Building for org’s

Social Networking Evolution

•Broadcast up to the minute updates

•Build relationships with individuals and special interest groups

•Listen to what is being said about your organization and contribute to discussion, respond to concerns

•Requires commitment and study

Uses of Social Networking

Facebook

•Permission-based Friends

•Anyone can join open groups

•Photos, Comments, Invitations (Evite gone?)

•Games to keep people coming back

•Minimal page branding

•Assign multiple Administrators

Twitter

•Listen to anyone’s Tweets

•Broadcast Tweets

•Listen to key words

•Customizable page

•Assign an Administrator

ComponentsWeb Site

E-MailBlasts

SocialNetworking

ComponentsWeb Site

E-MailBlasts

SocialNetworking

ComponentsWeb Site

E-MailBlasts

SocialNetworking

ComponentsWeb Site

E-MailBlasts

SocialNetworking

Gather Your Resources

•Logo

•Tagline

•Mission

•Branding

•People

•Time

•Needs

•Budget

Web Site Plan

•Enlist the best talent to make it happen

•Web Developer•Domain Name•Web Site and Email Hosting

Web Site Plan

•Know what you want the site to do

•Content Management

•Membership Management

•Display/Download Lists

Emailing Plan•Take control of your communications

•Prepare your email list•Create a mailchimp.com account•Set up templates•Send emails

Social Networking Plan

•Get out there and build a community1.Set up accounts on twitter.com and facebook.com

2.Follow others and find groups so that you may be found

3.Read, be consistent, dedicated

Content Management Systems (CMS)

•Database driven Web Site Framework

•Easily Content Manageable Articles

•Modules and Components add functionality

•Expandable and Dynamic

Membership Management

•Community Builder joomlopolis.com

•CBSubs joomlopolis.com

•jomsocial jomsocial.com

•AEC: Account Expiration Control valanx.org

Exampleslandagardens.orgmontevista-sa.orgmahnckepark.orgtobinhill.org

philhardbergerpark.org

•Logo•Mission Statement•Web Site with Membership•Facebook and Twitter•Emailing

Neighborhood Package