internet market environment in singapore
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Internet Market Environmentin Singapore
Siteengine Inc. (Tokyo, Japan)16th May, 2014
http://www.siteengine.co.jp/en/
info@siteengine.co.jp
About SingaporeArea 716.1km²
Population 5,399,200 (2013 est.)
GDP S$370,064.5 million (2013)
Internet TLD .sg
Official Language
English, Malay, Mandarin, Tamil
Religion Buddhism 33.3%
Currency use Singapore Dollar (SGD)
Calling code +65
Mobile subscriptions
8,388,400 (Feb 2014)
Internet Users
3,971,318
Insert SG pic
here
http://www.singstat.gov.sg/statistics/latest_data.html
http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-
Figures/Telecommunications/Statistics-on-Telecom-
Services/Statistics-on-Telecom-Services-for-2014-Jan-Jun
http://www.slideshare.net/wearesocialsg/social-digital-
mobile-around-the-world-january-2014
Ethnic groups in Singapore
Ethnic
group
% of
total* Population
Chinese 74.2% 2,853,800
Malay 13.3% 512,800
Indian 9.2% 351,700
Others 3.3% 126,500
*Singapore Residents (3,844,800)
74%
14%
9%
3%
Ethnic Groups in SingaporeChinese
Malay
Indian
Others
http://www.singstat.gov.sg/publications/publications_and_papers/reference/monthly_digest/excel/topic2.xls
Singapore Age Structure
Age Structure % of total*
0-19 22.64%
20-39 29.26%
40-59 31.81%
60- 16.30%
23%
29%
32%
16%
Singapore Age Structure
0-19
20-39
40-59
60-
*Singapore Residents (3,844,800)
http://www.singstat.gov.sg/publications/publications_and_papers/reference/monthly_digest/excel/topic2.xls
Internet Access in Singapore
As of 2012, 91% of Singapore residents have internet access at any location, with 84% having household access to internet.
Age Distribution of Residents with Internet Access at Any Location
http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Infocomm-Usage-Households-and-Individuals
http://www.ida.gov.sg/~/media/Files/Infocomm%20Landscape/Facts%20and%20Figures/SurveyReport/2012/2012HHmgt.pdf
Mobile Subscriptions
Date
Total Mobile
Subcriptions
2013 Q1 8,067,600
2013 Q2 8,196,200
2013 Q3 8,344,000
2013 Q4 8,420,700
2014 Feb 8,388,400
*The Mobile Phone Penetration Rate (total mobile subscriptions divided by the total population) is at 156.0% as of 2013.
8067600
8196200
8344000
84207008388400
7800000
7900000
8000000
8100000
8200000
8300000
8400000
8500000
2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014Feb
Total Mobile Subscriptions
http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications/Statistics-on-Telecom-Services/Statistics-on-Telecom-Services-for-2013-Jan-Jun
http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications/Statistics-on-Telecom-Services/Statistics-on-Telecom-Services-for-2013-Jul-Dec
http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications/Statistics-on-Telecom-Services/Statistics-on-Telecom-Services-for-2014-Jan-Jun
Fixed Line Subscriptions
Date
No. of
Subscriptions
EoY 2012 1,989,500
2013 Q1 1,987,600
2013 Q2 1,980,100
2013 Q3 1,977,500
2013 Q4 1,970,800
1989500
1987600
1980100
1977500
1970800
1960000
1965000
1970000
1975000
1980000
1985000
1990000
1995000
EoY 2012 2013 Q1 2013 Q2 2013 Q3 2013 Q4
Fixed Line Subscriptions
http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications/Statistics-on-Telecom-Services/Statistics-on-Telecom-Services-for-2012-Jul-Dec
http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications/Statistics-on-Telecom-Services/Statistics-on-Telecom-Services-for-2013-Jan-Jun
http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications/Statistics-on-Telecom-Services/Statistics-on-Telecom-Services-for-2013-Jul-Dec
Internet Monthly Rate in Singapore
Fibre Broadband 300Mbps*
Singtel S$59.90
M1 S$49.00
Starhub S$49.90
Data bundled
Mobile Phone Plans
Data
Plan Price
Singtel 2GB S$39.90/month
M1 2GB S$39/month
Starhub 2GB S$38/month
*Monthly
subscription, 24mths
contract
http://info.singtel.com/personal/internet/broadband-at-home/fibre-broadband-plans
http://info.singtel.com/personal/phones-plans/mobile/postpaid/standard
https://www.m1.com.sg/Personal/BUNDLES%20AND%20PROMOTIONS/Promotions/FBB%20Promotion/300mbps_49dollars_0mths
https://www.m1.com.sg/personal/mobile/plans/databundledplans
http://www.starhub.com/personal/broadband/fibre-broadband/price-plans.html
http://www.starhub.com/personal/mobile/postpaid-plans/smartsurf-plans.html
Telecom Statistics Q4/13
- 3G Mobile Subscriptions: 5,258,300
- Mobile phone penetration rate at 156% as of 2013.
- Total Wireless Broadband Subscriptions: 9,260,100
http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications
Top websites in Singapore by alexa.com
1 Google.com
2 Google.com.sg
3 Facebook.com
4 Youtube.com
5 Yahoo.com
6 Wikipedia.org
7 Linkedin.com
8 Live.com
9 Wordpress.com
10 Amazon.com
http://www.alexa.com/topsites/countries/SG
1 Dbs.com.sg
2 Qoo10.sg
3 Hardwarezone.com.sg
4 Propertyguru.com.sg
5 Asiaone.com
6 Straitstimes.com
7 Singpass.gov.sg
8 Ocbc.com.sg
9 Jobstreet.com.sg
10 Tripadvisor.com.sg
Top local sites in Singapore by alexa.com
http://www.alexa.com/topsites/countries/SG
Popular ecommerce sites in Singapore by techinasia.com
1 Reebonz/Kwerkee
2 Qoo10.sg
3 Redmart
4 Luxola
5 NoQ
6 HipVan
7 Bellabox
8 VanityTrove
9 Clozette.co
10 Rakuten Singapore
http://www.techinasia.com/14-popular-ecommerce-sites-singapore/
Age Distribution of Facebook Users in Singapore
6%
23%
35%
19%
10%
5%
2%
17 and below
18-24
25-34
35-44
45-54
55-64
65-
*There are 3.22 million Facebook users in Singapore as of 2013.http://www.socialbakers.com/facebook-statistics/singapore
http://infographics.sg/?portfolio=social-media-usage-statistics-for-singapore-static-infographic
Gender Ratio of Facebook Users in Singapore
54%
46%Male
Female
http://www.socialbakers.com/facebook-statistics/singapore
Facebook vs Twitter in Singapore
+ There are 3.22 million Facebook users in Singapore as of 2013.
+ Compared to Facebook, there are 2.56 million Twitter users in Singapore.
+ Singaporeans spend on average 19.6 hours monthly on Facebook, over twice the 7.7 hours spent monthly on Twitter.
http://infographics.sg/?portfolio=social-media-usage-statistics-for-singapore-static-infographic
Top Facebook Page in Singapore
Page Type Local Fans Fans
1 Samsung Mobile Brands 299,788 36,795,163
2 Taylor Swift Celebrities 275,566 61,791,424
3
McDonald’s
Singapore Brands 268,905 367,229
4 FlyScoot Brands 265,383 867,915
5
Texas HoldEm
Poker Entertainment 258,340 70,357,940
6 Lee Hsien Loong Society 236,575 337,811
7 Subway Singapore Brands 226,844 260,555
8 KFC Singapore Brands 221,163 293,722
9 SingTel Brands 217,549 268,792
10
Resorts World at
Sentosa Place 215,249 439,946
http://www.socialbakers.com/facebook-statistics/singapore
Popular Local Youtube Channels
http://www.socialbakers.com/youtube-statistics/country/singapore/
Fastest Growing Channels in May
http://www.socialbakers.com/youtube-statistics/country/singapore/
Online Business in Singapore
+ Online shopping has been gaining popularity in Singapore, with 52% of Internet users shopping online as of 2012, compared to 17% in 2003.
http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Infocomm-Usage-Households-and-Individuals#5
Online Business in Singapore
+ 72% of Internet Users aged 25 to 34 years shop online.
http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Infocomm-Usage-Households-and-Individuals#6
Online Business in Singapore
+ Most e-commerce sites in Singapore sell the same items as physical stores but at lower prices.
+ Postal service is common with some sites offering free delivery (with a minimum spending).
+ Singapore Post (Singpost) is the commonly used service.
E-banking in Singapore
- Currently there are 124 Commercial banks in Singapore. 5 of which are Local banks.
- Most major banks in Singapore offer I-Banking.
- Credit card usage is very common in Singapore with an average of 3.3 credit cards owned per person.
- There are 8,063,481 credit cards (primary) issued as of Feb 2014.
https://secure.mas.gov.sg/fid/
https://sg.finance.yahoo.com/news/singapore-top-asia-credit-cards-105414790.html
https://secure.mas.gov.sg/msb-xml/Report.aspx?tableSetID=I&tableID=I.17
E-banking in Singapore
+ Singapore Dollars (SGD) is the official currency.
+ Transactions are usually made in SGD, although certain shopping centers do accept other major currencies (USD, AUD, JPY, GBP).
http://singapore.tourism-asia.net/singapore-money-matters.html
From E-banking to Internet Market
+ Flexible payment methods
+ Secure internet transactions
+ Quick and reliable logistics
http://www.guidemesingapore.com/industry-guides/ecommerce/singapore-ecommerce-industry-overview
Starting a new business in Singapore
The following URLs provide information on Starting a new business in Singapore.
http://www.doingbusiness.org/data/exploreeconomies/singapore/starting-a-business
http://www.mom.gov.sg/foreign-manpower/working-in-singapore/starting-a-business/Pages/default.aspx
Focusing on E-commerce
http://www.guidemesingapore.com/industry-guides/ecommerce/singapore-ecommerce-startup-guide
Popular in Singapore
Portal Bank Internet Market
News Government Websites
Dbs.com.sg
Founded: 1968CEO: Mr Piyush Gupta
+ Prior to joining DBS: Citigroup’s Chief Executive Officer for South East Asia, Australia and New Zealand
+ External appointments include serving on the Group of Experts to the ASEAN Capital Markets Forum, the boards of the Institute of International Finance, Washington etc.
+ Primary operations in Singapore and Hong Kong.
+ A leading consumer bank in Singapore and Hong Kong, serving over 4 million and 1 million retail customers respectively.
+ A leading financial services group in Asia, with over 250 branches across 17 markets.
http://www.dbs.com/about/management/PiyushGupta/default.aspx
http://www.dbs.com/about/aboutus/default.aspx
Qoo10.sg
Founded: 2010 by GiosisGmarket International Private Limited
+ Giosis Pte. Ltd. is a joint venture company formed with eBay to become Asia’s leading online marketplace.
+ Currently operates 7 localized online marketplaces in 5 countries, including Japan and Singapore.
+ Provides an online marketplace platform that allows buyers to enjoy a secure and convenient shopping experience.
+ Offers fashion & clothing, beauty & sports, digital & mobile, household items, automotive products, baby products, food, books, movies and music, and leisure products.
+ Aims to bring together diverse buyers and sellers worldwide.
http://www.qoo10.com/gmkt.inc/Company/AboutCompany.aspx
Hardwarezone.com.sg
+ Operated by Hardware Zone Private Limited (under Singapore Press Holdings)
+ Started in May 1998 as Singapore Overclockers’ Group (SOG), a simple enthusiast website
+ An IT-oriented Internet portal based in Singapore.
+ Offers news, reviews, articles and price comparisons on technological gadgets including but not limited to smart phones, tablets and cameras.
+ Provides a platform for user discussions (forum) and classified advertisements.
+ 82,991 Facebook likes (May 16, 2014)
http://advertising.hardwarezone.com/about-us/
Propertyguru.com.sg
Founded: May 2007Founders: Jani Rautiainenand Steve Melhuish
+ Melhuish was running ComiAsia, a startup for uploading, buying and selling mobile comics, when he pitched the online property idea to an investor.
+ The investor connected him to co-founder Rautiainen.
+ Singapore’s leading property portal and a flagship website of PropertyGuru’sNetwork.
+ PropertyGuru.com.sg has expanded into neighbouring countries and the network now consists of 8 countries including Malaysia, Indonesia and Thailand.
+ In 5 years, PropertyGuru has grown from having 1,000 to 24,000 property agents using its site.
+ Used by over 4.5 million consumers.
http://www.techinasia.com/propertyguru-steve-melhuish/
http://www.propertyguru.com.sg/about-us
Asiaone.com
+ A Singapore Press Holdings news portal.
Founded: 1 January 1984Chairman: Dr Lee Boon Yang
+ Former Minister for Defence, Minister for Manpower and Minister for Information, Communications and the Arts, as well as a Member of Parliament for JalanBesar GRC.
+ Free-access, one-stop information mall.
+ Offers news and infotainment from SPH’s newspapers and special interest sites which cover finance, technology, health and lifestyle topics.
+ Every month, the homepage and its various micro sites enjoy 100 million page views from 6 million unique visitors.
+ Connects marketers to a desirable demographic that represents the cream of online audiences.
http://www.asiaone.com/html/aboutus.html
http://www.parliament.gov.sg/mp/lee-boon-yang?viewcv=Lee%20Boon%20Yang
www.hipvan.com
+ Design-focused online store for home & furnishing goods, fashion & accessories, art & collectibles etc.
+ Members enjoy exclusive discounts at up to 70% off retail prices.
+ 14,107 Facebook Likes as of May 16, 2014
+ HipVan was founded in 2013.
http://www.hipvan.com/
https://www.facebook.com/thehipvan
+ Luxola.com is an online market place for skincare and comestics in South East Asia.
+ Free next day delivery in Singapore for orders over S$10. Also ships to Malaysia, Indonesia, Thailand, Philippines, Hong Kong, Brunei and UAE.
+ Luxola was founded in 2011.
+ 64,449 Facebook Likes as of May 16, 2014.
www.luxola.com
http://www.luxola.com/about
https://www.facebook.com/Luxola
About us
Website: http://www.siteengine.co.jp/en/
Facebook: http://www.facebook.com/siteengine (Japanese)
Email: info@siteengine.co.jp
SITEENGINE INC. is a global webmarketing agency based in Tokyo, Japan.
We help brands to expand their business in South East Asia. We translate
websites and ads into Thai, Indonesian, Vietnamese, Tagalog, Malay, Burmese,
Khmer and Japanese.
We have an affiliate in Bangkok, Thailand.
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