internet 101 for rv dealers

Internet 101Megan Stout & Stacey HarrisHuebnerPetersen

“The Internet is becoming the town square for the global village of tomorrow.”-Bill Gates

Why?

Your WebsiteThe online gateway to your dealership.

Your Website Don’ts

✗ Don’t use blinking or flashing text

✗ Don’t go crazy with the color wheel

✗ Don’t overdo the subpages

✗ Don’t add it just to add it

Example of a Don’t Website

Your Website Do’s

✓ Make it simple

✓ Key Info = Homepage

✓ Allow easy navigation

✓ HTML/Flash: 80/20

Example of a Do Website

Example of a Do Website

Fixing Your URL’s

Make it simple

Do: www.abcrv.com/units

Don’t: www.abcrv.com/unit3927169/

Google Rewards

Your Website & SEO(Search Engine Optimization)

Relevant page titles

Relevant URL’s

Content filled with keywords

Website Updates

Daily: Inventory

Weekly: Specials, sales or other big news

Monthly: Personnel, store hours, general info

Going Mobile?Should you or shouldn’t you?

Yes.

In the U.S. alone, 120 million people will be using and searching on smart phones this year.

Curious about mobile conversion?

Conversion of traditional websites on mobile phones = 4%

Conversion of mobile sites on mobile phones = 40%

Why Else?

Mobile searches have increased 300% since 2010

20% of auto shoppers visit dealers sites using their smartphone

1/3 of people are abandoning their computers for mobile devices (tablets, phones etc.

Have You Considered?

Usability of your site on a mobile device?

Is your dealership available wherever customers are?

Trying out your website on a mobile device?

Where to StartUsability of your site on a mobile device?

Is your dealership available wherever customers are?

Check out other dealers that have gone mobile.

Social Media

The average Facebook user is connected to 80 community pages, groups and events.

The average American Internet user watches 30 minutes of video per day.

Social networking sites grew 88% among users ages 55-64 between 2009 & 2010.

*Social2B & Web Pro News

Word of Mouth

Get Engaged

Build Relationships

Provide Content

Search Rankings

1: Listen... Really Listen

2: Pick a Platform

Social Media Platforms

3: Participate & Engage

4: Content is King

RVsocialmedia.com

1.) Be consistent

2.) Be personable & real

3.) Make posts relevant & engaging

4.) Participate in the conversation

5.) Don’t expect results overnight

6.) Be ready to respond

Top 6 Tips

Online Ads:Google Adwords

What?

This sounds hard... where do I start?

Step 1: Target Customers

Pick your language

Pick your location

Take it further

Step 2: Create Your Ad

Create your headlineCreate your keywords:

Motorhome

Camping Trailer

Jayco RV Dealer

Step 3: Set Your Pricing

Totally customizable by you

Choose your currency (US or Canadian $)

Select your daily budget

Step 4: Get Signed Up

Enter your email and password

Build a Google Account

Getting Certifiedhttp://www.google.com/adwords/professionals/

Your Dealership in Review

Search Yourself

What To Look For

Search as a customer

What are customers finding?

Are you impressed with what you see?

Customers Talk

Yelp

Google Reviews

Dealer Rater

Message Boards

Twitter

Where are you being talked about?

It’s ALL About

Aggregates reviews to one place

Increases your search rankings

Make your dealership easy to find by customers

Reputation Management

1.) Monitor

2.) Optimize

3.)  Engage

Where to Monitor

Google Alerts - google.com/alerts

Yahoo Alerts - alerts.yahoo.com

RSS feed subscriptions to search results

Social  Media  via  tags

Engage

Research the situation - is there merit?

If not, provide facts and ask for corrections.

If yes, offer to discuss.

Be ready to respond.

Be honest, be transparent and listen.

Optimizing

Most effective as a preventative measure rather than a reactive measure. Better than chasing after negative comments and puts the brand in control.

Thank You.