international seo: the world is smaller than you think

SPEAKING ENGAGMENTS

OUR CLIENTS

WHAT WE DO

WHAT WE DO

Spanish SEO

WHAT WE DO

Link BuildingSpanish SEO

WHAT WE DO

Link Building TranscreationSpanish SEO

Why Should I Care?

INTERNET WORLD USERS BY LANGUAGE

Spanish is the 3rd most spoken language in the world

Us Spanish speakers would be 13th largest economy in the world.

The average Latin American internet user will generate two times more traffic per month in 2020 than in 2015. Cisco's Visual Networking Index,

June 8, 2016

THE 10 MOST POPULAR LANGUAGES IN THE US

WHAT IF I SAID YOU COULD INCREASE SALES BY 10%?

Hispanic or LatinoNot Hispanic or Latino

ALMOST 1/10th of OKLAHOMA IS HISPANIC

1 out of every 4 babies born in the United States is Hispanic (25%).1

Nearly 1 in 5 Americans will be Hispanic by 2020 (19%).1

Every 30 seconds, a Hispanic turns 18.2

By 2020, Hispanics will account for more than 50% of the total U.S. population growth.1

1. Census 2014 National Population Projections 2. Pew Research Center as quoted in “Every 30 Seconds, a Latino Reaches Voting Age”, The Atlantic, 8/26/15.

77% of Hispanics feel underserved and wished brands reached out more versus 43% of non-Hispanics

The Curve Report by NBCUniversal

Spanish speakers

Spanish official language

Technical SEO

SO EXCITING!

LANGUAGE REGION OR COUNTRY

Subdomaines.site.com

Subfoldersite.com/es/

ccTLD

site.essite.mxsite.arsite.ve

SUBDOMAIN

SUBDOMAIN

Good for promoting a

specific product or service

You don’t get SEO benefit

PRO CON

CCTLD

CcTLDs

Good for a physical business

No SEO benefit

PRO CON

SUBFOLDER

SUBFOLDER

You get all SEO benefits

You have to take additional security

measures if you share information with third

party hostings.

PRO CON

HREFLANG

Is for countries and/or language

<link rel="alternate“ href="http://example.com/en-ca" hreflang="en-US" />

<link rel="alternate" href="http://example.com/en-ca" hreflang="es-US" />

http://alturainteractive.com/tools/hreflang/generador.php

HREFLANG

Use the language codes As designated in ISO 639-1 format

HREFLANG

Hreflang can be applied within the On page code as well as through the sitemap

http://searchwilderness.com/hreflang-sitemaps-python/

@fighto

YOU CAN APPLY HREFLANG FROM THE SITE MAP

Localization

Translation

Express the sense of words or text in another language. – Oxford Dictionaries

Transcreation

Process of adapting a message from one language

to another, while maintaining its intent, style,

tone and context. -Wikipedia

MACHINE TRANSLATION

PRO CON

Cheaper Will need a lot of editing, it may not be

cost effective

FREELANCER

PRO CON

Flexible and cheap

Quality will be inconsistent

LO BARATO SALE CARO

MARKETING AGENCY

PRO CON

International marketing agencies can transcreate

and localize SEO and UX are

prioritized

Price

Marketers know how to

sell, translators

don’t.

Facebook Ads are great, but please do it right

WRONG!Spanish Ad + English Site = Bad UX

WRONG!“When the customer is confused, the

answer is always NO” - @ajkohn

Link Building

LINK RECLAMATION

Check your backlinks

Identify Spanish

speaking pagesReach them

CHECK YOUR BACKLINKS

IDENTIFY SPANISH SPEAKING PAGES

CONTENT PLACEMENT

Identify opportuniti

esOutreach

IDENTIFY OPPORTUNITIES

OUTREACH

LINK BAIT

Social Media

“About eight-in-ten Latino, black and white adults who are online use at least one of five social media sites – Facebook, Instagram, Pinterest, LinkedIn and Twitter. Among these, Facebook stands out as the most widely used platform, regardless of race or ethnicity: About seven-in-ten adult internet users (71%) say they use the site.” - Pew Research Center