international management group (img) competitive intelligence blog
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International Management Group (IMG)Competitive Intelligence Blog
Catherine Desrochers-CoulombeLouis MoustMarie-Pierre Tremblay
Plan
Company Overview◦ What They Do◦ History, mission, values
External Environment◦ Social, cultural, political, legal and
economic factors Internal Environment
◦ SWOT analysis
Company Overview IMG is present worldwide
Represents athletes, models, artists and events
Organizes events, produces media content, negotiates licensing contracts.
What They Do
Media production and distribution across multiple platforms
Television, online video, mobile content
Example:«IMG produces highlight clips for every game in the English Premier League – available on Vodafone and the 3 Network’s mobile phones within four minutes of end-of-play»
What They Do
Event creation, management and sponsorship sales
Sponsorship activation, mobile marketing, PR events, entertainment marketing, product launches, college marketing
Examples:◦ World and European Figure Skating Championships◦ Bank of the West Classic in Stanford ◦ CA World Speed Skating Championships
What They DoClient representation and brand management
Contract negotiations, licensing and endorsements, marketing and public relations, personal brand building,
Media training, image and crisis management and media relations.
Example:Tiger Woods is an IMG client and the firm handles the public relation aspects surrounding the recent scandal
What They DoConsumer products licensing
Manages trademarks and intellectual property
Examples ◦ College Licensing Company◦ FC Barcelona in Asia
What They DoAthlete training
IMG Academies have facilities for tennis, golf, baseball, basketball and lacrosse
Allows for first contact with potential clients
ExampleDerek Jeter, Anna Kournikova and Chad Pennington all graduated from IMG Academies
Mission
«Using imagination, creativity and energy, ourmission is to leverage the unparalleled power
ofIMG's worldwide resources, capabilities and
assetsto the benefit of our clients, customers and
partnersin the areas of sports, entertainment and
media. »
The Company Now
IMG is the world's most important sports, entertainment and media company.
Is in more than 30 countries, more than 58 locations and more than a 1000 clients.
Has abandoned representation of team sports’ athletes in North America.
History Mark McCormack, was a former lawyer and agent for
professional athletes.
In his youth, McCormack was a good amateur golfer, but not good enough to become professional.
He was friends with Arnold Plamer.
He reasoned out that an athlete such as Palmer could bring sports to a totally different level of popularity and profitability.
Made an agreement with Palmer.
Around 1966, McCormack decided to expand the company.
History Later on, IMG decided to start investing in event
management and ownership.
It founded a golf course division, a television division and it created a consulting business.
In the 80s, IMG also developed a money management division.
A few years later, IMG added clients from other
industries.
Board of Directors McCormack deceased in 2003
Board has 16 members
◦ Theodore J. Forstmann Chairman and CEO IMG ◦ Ian T. Todd (President IMG International)◦ George Pyne (President IMG Sports & Entertainment)
Political-Legal Environment The Seitz Decision and the Bosman Case
Impact of globalisation on the governement of emerging countries
Changes in the governement’s attitude in India and China allows entry of foreign firms
IMG concluded joint-ventures with Indian and Chinese firms and most likely with a Brazilian firm
Economic Environment Maturation of the sport’s market in Canada and
America
Necessity to explore new markets
Brazil, China and India are countries beneficiating of a strong economic growth
India’s middle class is estimated at somewhere between 150 million and 300 million people
Economic EnvironmentBrazil, China and India are enjoyin strong
economic growth
◦ China’s economic growth = 8,7%◦ Brazil’s economic growth = 7,9%◦ India’s economic growth = 5,1 %
Social-Cultural Environment The cultures in which the company operates
remain relatively distinct
Soccer is not popular in North American countries
IMG Soccer in Spain and Argentina
Differences between the American and the Canadian sports market
Social-Cultural Environment Essential to analyse the cultural aspect in
countries to evaluate potential opportunities
IMG is capitalizing on the growing interest in sports in China and India
Change in the Chinese mentality about golf◦ Was once only reserved for the super-rich
Social-Cultural Environment India’s population is getting better education
and, in general, earning better salaries
Higher incomes usually allow for greater budgets for hobbies such as sports and fashion.
Brazil, China and India are among the world’s most populated countries.
Internal EnvironmentStrengths
Over 50 years of experience
Diverse ventures◦ Representation, Licensing, Events
Strong financial position◦ 1.6 billion dollars in revenues in 2001
Internal EnvironmentWeaknesses
Negative perception◦ Viewed as a bully
Lack of made for TV events
Poor exploitation of internet
Internal EnvironmentOpportunities
Emerging markets◦ Brazil, China, India
Exploitation of new technologies
Internal EnvironmentThreats
Many well financed competitors◦ Octagon, Clear Channel
Employees can become competitors
Highly competitve industry◦ ‘every hour of every day (…) someone is
trying to steal your client’
DiscussionGiven that IMG has many different
branches, are they engaging in vertical or horizontal integration?
Do you think that the Tiger Woods’ recent scandal will negatively impact IMG?
The End
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