internal webinar the power of 1st party social data and how to use it

The Power of 1st Party Social Data and How to Use It

Agile marketing powered by AddShoppers

AddShoppersWe track and optimize the Shopper Journey with our suite of marketing Apps designed to increase our clients’ Average Revenue Per Visitor (ARPV).

10,000+ Clients Worldwide

Your presenter

Chad LedfordCRO/ Co-Founder at

AddShoppers

I. 1st party social data?

II. Data points

III. Capturing social data

IV. Arming your arsenal

V. Results of integrating

your social data

Let’s Get Social

1st Party Social DataWhat is it?

Trending WallEmbedded social products

Allow your visitors to see your most shared products

Increase AOV and page views

Integrate real-time social data (Likes, Tweets, Pins, Wants, etc)

Customize to match your brand

SEO indexable fresh content

1st Party Social Data made actionable

Influencer Profile

First Name / Last NamePeter Messmer

Email Addresspeter@addshoppers.com

Male / FemaleMale

Birthday4/17/1988

LocationCharlotte, NC

Klout Score58

Follow Stats✓ Follows You

# Of Social Shares9

Profile Picture

# Of Social Clicks127

Amount Of Social Revenue$497.68

# Of Social Referrals3

Data By NetworkThe key is centralizing the data into a single profile

Capturing Social DataHow is it done?

How many people choose to use social login versus traditional login?The average is 20% and ranges from 5% to 40%

Sharing ButtonsSharing Buttons are another engaging way to capture social data from customers.

Referral CampaignsReferral campaigns offer another way to collect social data.

When customers register for your campaign, it will pull their personal information to generate their account, as well as track their site activity.

Referring Source InteractionsInteractions with Sharing Buttons or a referral campaign pull the data from the interactor.

Based off interactions with unique links, you’ll have the ability to identify the source of the interaction, and pull customer data.

Arming Your ArsenalHow can you use the data captured?

How can you use the data captured?

Once the data is collected, it can be passed into any of the following for smarter segmentation...

1 2 3

ESP CRM DMP

ESP - Personalized Emails

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CRM - 360° Customer View

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DMP - On-site Personalization

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ResultsWhat are the results of integrating social data

into your marketing?

Referring Source Targetingcaptures 29% more emails

Facebook exclusive offer!

Connect with Facebook to join our newsletter and get $10 off your first

purchase:

| Connect

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Power Contests & Giveaways

Power Social Wishlists

1:1 personalized offersDrive 9% more revenue

Happy Birthday Mike!On your special day, we’d like to

offer you $25 towards any purchase of $100 or more:

No Thanks

Yes, I’d Like $25

1:1 personalizationplus abandonment targeting drives 16% higher conversion rate

Powering More Effective Referral Campaigns

To learn more about AddShoppers, join an upcoming live demo:

addshoppers.com/live-demo

Additional Questions? Follow Up?

chad@addshoppers.com@ChadLedford