internal cross-promotion
Post on 13-Jan-2016
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Internal Cross-Promotion
How mobile Game Developers are leveraging their own user base
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Participants
Thomas LeeAnimoca
Regional Business Development
Igor KarevTatem Games
Founder and CEO
Philipp DöschlFDG EntertainmentExecutive Producer
Pepe AgellChartboost
International Business Development
pepe@chartboost.com
Moderator
Internal cross-promotion
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Results: in September, overall performance of our Cross-promo campaigns was 2X Direct Deals and 3X Network
Example: Get Set Games
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Makers of the #1 free games Mega Jump and Mega Run with over 10M users
When games are a great fit, performance jumps. Click through rate: 45.1% Install rate: 9.9%
Example: Neon Play
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Average CTR 35.51% IR 34.27%
Average CTR 15.74% IR 11.82%
Traffic Panic London 2
Carpark Carnage
App launches in July 2012
Panel
Let’s get started!
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