integrating tumblr into a social engagement strategy

Integrating Tumblr into a Social Engagement Strategy

Kimberley Hand

Blogs are Work

Who’s on Tumblr?

What is Tumblr?

Summary

• Tumblr is growing

• Second to Facebook in regards to time on site

• It’s easy to get started Tumbleblogging

• Tumblr makes exploration fun

Who’s on Tumblr?

Who’s on Tumblr?

Who’s on Tumblr?: Standard Hotel

• The Standard Hotel

Who’s on Tumblr?: General Electric

Summary

• The Standard Hotel– Focuses on the audience

• General Electric– Tells a story

• Elle Magazine– Behind the scenes look

Why Use Tumblr?

Achieve Goals

Be Where There’s An Audience

Reach a New Audience

How to use Tumblr?

Expand Reach

Get Discovered

Summary

• Tumblr can help a brand:– Achieve goals– Engage its audience– Reach a new audience– Go viral– Be discovered

BEST PRACTICESHow to Achieve Success

Moving Forward

Establish Metrics

Moving Forward

Tell A Story

Moving Forward

Get creative

Socialize

When to use Tumblr?

The Essence of Timing

Winner, Winner

Promote

Summary

• Set Goals– Traffic, reblogs, comments etc.

• Tell a story– What’s the brand like on Tumblr?

• Be creative– What’s the content and experience on Tumblr?

• Be social– Interact and share

• Perfect Timing– Post frequently

• Reblog Contests• Advertise

Kimberley Hand

Khand@sitewire.com

Questions?