integrating social media into marketing and sales planning

Jeffrey L. CohenSocial Strategist@JeffreyLCohen

Integrating Social Media into Marketing and Sales Planning

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Step 1:Planning

Step 2:Gathering Ingredients

Step 3:Preparation

Marketing And SalesPlanning

Target

Listen

Channel

Price

Action

Build

Integrate

3 Biggest ChallengesRunning a Restaurant

1. Enough Daily Diners

2. Food Ordering

3. Wait and Kitchen Staff

Engage

Foodimentary.com

Today is National Pecan Cookie Day

John MacAdam born in 1756

Plastic Coke BottlesIntroduced in 1971

Activate

Mobile

Connect

Share

Result

Analyze

jeff.cohen@radian6.com

@jeffreylcohenB2BSocialMedia.com

Pizza: http://www.flickr.com/photos/sethw/2150948508/Recipes: http://www.flickr.com/photos/arnaoot/27293277/Neighbors: http://www.flickr.com/photos/manastasov/2908951149/Wheat: http://www.flickr.com/photos/raeallen/21185981/Tomatoes: http://www.flickr.com/photos/coreyburger/4640025475/Cheese: http://www.flickr.com/photos/soudeh/446490505/Pepperoni: http://www.flickr.com/photos/andrewmalone/3146942513/Marketing Planning: http://www.flickr.com/photos/12392252@N03/1839810842/Shout: http://www.flickr.com/photos/28096801@N05/4581041971/Whisper: http://www.flickr.com/photos/outdoorstudios/4322773102/Target: http://www.flickr.com/photos/wainwright-photography/3897896342/Chef: http://www.flickr.com/photos/andreasnilsson1976/343173277/Army Line: http://www.flickr.com/photos/nzdefenceforce/5472900776/Smiling Buyer: http://www.flickr.com/photos/lobraumeister/4066636415/Cereal Eaters: http://www.flickr.com/photos/workingword/4663445312/Listen: http://www.flickr.com/photos/giara/2211500258/Channel: http://www.flickr.com/photos/jrinkingston/2635231847/Price: http://www.flickr.com/photos/zizzy/89696633/Action: http://www.flickr.com/photos/frosted_peppercorn/2774382505Words: http://www.flickr.com/photos/feuilllu/739173692/Picturetaking: http://www.flickr.com/photos/lo_ise/4730973273/Video: http://www.flickr.com/photos/infusionsoft/4485023576/Build: http://www.flickr.com/photos/shoebappa/447992165/Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/Restaurant: http://www.flickr.com/photos/lrargerich/3104554309/Diners: http://www.flickr.com/photos/ayngelina/4345322344/Food: http://www.flickr.com/photos/lising/3361634912/Wait Staff: http://www.flickr.com/photos/lising/3253855700/Engage: http://www.flickr.com/photos/citrixonline/5760925422/Pecan Cookie: http://www.flickr.com/photos/wiakotw/2133217353/Macadamia Nut: http://www.flickr.com/photos/cheesy42/5875927819/Coke Bottle: http://www.flickr.com/photos/akiree/2587340859/Activate: http://www.flickr.com/photos/34836988@N07/3422871077/Mobile: http://www.flickr.com/photos/mujitra/5480120811/Results: http://www.flickr.com/photos/catskillsgrrl/33959312/Analyze: http://www.flickr.com/photos/marvaloha/3301706196/

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