integrating media conference 9 25 09

Merging Cross Media Marketing and Print 

Paul StrackCustomXM - President

September 25, 2009

“I’M A GREAT LOVER.”

MARKETING

Source: Neutron, LLC

“TRUST ME.HE’S A GREAT

LOVER.”

PUBLIC RELATIONS

Source: Neutron, LLC

“I’M A GREAT LOVER.I’M A GREAT LOVER.I’M A GREAT LOVER.”

ADVERTISING

Source: Neutron, LLC

“I UNDERSTAND YOU ARE A GREAT

LOVER.”

BRANDING

Source: Neutron, LLC

“MY PEERS TELL ME YOU’RE A GREAT LOVER.

ALSO, HERE’S SOME FEEDBACK TO IMPROVE.”

“I’M LISTENING....”

SOCIAL MEDIA MARKETING

Source: Neutron, LLC

“I UNDERSTAND YOU ARE A GREAT

LOVER.”

“YES, AND HERE IS MY BROCHURE FOR YOU TO

REVIEW.”

PRINTING

PRINT

1450 – 2009

4900 Printing jobs lost in August ’09

YTD – 78,900 jobs lost

July was the 2nd worst printing month

since January of ‘95

Print Travels

Print is the Most Intimate Medium

Print has Longevity

Print is a Lead-Generation Tool

Print readers are focused

Print makes introductions

Distribution

MeasurementEngagement

Content Creation

Marketing Momentum

Direct Mail, PRSocial MediaSMSE-mailPrint AdsTrade Shows

Direct Sales/LeadsBrand Lift/Campaign LiftResponse to PURLsAnalytics/ DashboardHigh Value Interactions:       Mentions,       content,        speaking engagements,        meetings

Customer Service &SupportContestsSM events – TweetupBlogsMarketing eventsFace-to-face engagement

EducationProducts – “how to”CampaignsWhite PaperCase studiesEvent Based

Integrating Media = Marketing Momentum

Source: Kodak

2,100 photos on Flickr

3,000+ attendance

38,000 cars sold

Integrated Approach – B2B

Objectives:

Invite Clients to Open House

Learn interest in educational opportunities

Encourage Sales Reps to meet more clients

Have personalized gifts available to distribute during event

DistributionContent

Engagement

Measurement

Integrated Approach - Retail

DistributionContent

Engagement

Integrated Approach - Retail

Distribution Content

Engagement

Integrated Approach - Retail

Distributed 1000 cards at each location

Over 2800 responses – 12.20%

Added over 2500 e-mail address to eCafe Club

Bounce back coupon rate in excess of 13%

Measurement

Integrated Approach - Retail

58%25%

5% 12%

Main Source for News

TelevisonInternetRadioNewspaper

38%

14%

48%

Newspaper Subscriptions

DailySundayNone

Complete Integration: FSI – Arkansas Business

Twitter

Email

Direct Mail

pURLS

Integrating Media Conference

Integrating Media Conference

Social Media Apps Used in Marketing0

5

10

15

20

25

30

35

40

45

LinkedInFacebookTwitterOther

Measurement

Integrating Media Conference

Source of in-formation for Conference

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

Direct MailE-MailAB InsertTwitterOther

Measurement

Distribution

MeasurementEngagement

Content Creation

MarketingMomentum

Integrating Media = Marketing Momentum

InteractiveExperience

Advertising

PR DM

Staff

RetailPerson

Person

Person

Person

Brand Community

Transmedia Planning

Sources: Bryan Jones; Faris Yakob 

PRINT

1450 –

Thank You!

501-590-6569pstrack@customxm.com@pstrackwww.customxm.com