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Innovation in environmental education:ICT and intergenerational learning

Firenze, 24-25 September 2015

Integrating culture, environment, and open innovation for awareness raising: a case from the

Farma Valley, Tuscany

Andrea Giacomelli1, Giulia Ceccarini2

1Attivarti.org, piazza del Popolo 20, loc. Torniella, 58036 Roccastrada, Italy2Agriturismo Casa del Chiodo, via Oberdan 8, loc. Piloni, 58036 Roccastrada, Italy

The Farma Valley context

Farma Valley Facts

● 120 Km^2 – mostly woodland.● Less than 500 residents (of which 90% in three villages) in 3

Km^2, and five plumbers● Until 1974, one of the main transit points from Siena to Grosseto● Hosts one of the two kaolin quarries in Italy● Hosts three natural conservation areas● Not far from very famous tourist attractors (Siena, Montalcino,

Petriolo Springs), but in fact ignored by mainstream tourism● About sixty residents are players of an ancient hand ball game● The valley is in one of the three areas in Italy with the least light

pollution● Part of the movie “Tragica Notte” was shot in Torniella in 1942● Most of the people in Piloni have Bartalucci as a surname

Attivarti.org● “Associazione di promozione sociale”

(National law 383/2000)● Created in May 2011● First year: 21 outreach events in five

countries (on average: one per month to date)

● Four formal members – collaboration with many others

Inquinamento Luminoso: accecati dalla luceCitizens

SMEsNGOs

LMOs / Public sector

Topics

Culture Environment Open Innovation

Once upon a timeline

202120202015201020051995

1994-2010: research + consulting on environmental engineering, geographic informations systems + web

2005-2006: “let's do something”

2007-2010: Projects start to happen. Very experimental+creative mode of operation

2011-2012: Go free-lance. NGO at national level + 1st contract for community engagement work

2013-2016: Activities acknowledged at EU level (Loss of the Night Network, IDA Europe etc.)

2016-2021: “Oh, so that's what this was about! Can you do it for me?” (recurring statement)

Beyond 2021: let's re-assess in 2017

Places

Outside of Europe Chicago, Illinois (2007) San Francisco, California (2008) Beijing, China (2012) Photo contest in 2010 with over 600 participants from 52 countries (2010) Past projects/initiatives/contacts in Morocco, Tunisia, Turkey, Brasil

The people

etc

Flagship projects

BuioMetria Partecipativa (since 2008) Palla 21: from Tuscany to Chicago (and back), 2007 M(')appare Milano, 2008 Between Dusk and Dawn, 2010 The Revenge of the Killer Chihuahua killer and of the Zombies (2006) 100th Anniversary of Associazione Filarmonica Popolare Torniella (2012) ENVIROFI “Citizens in Tuscany” (2012)

BMP

ENVIROFI project (FP7) Future Internet program (DG Industry) April 2011-July 2013 Develop and deploy “enablers” for the

construction of web services on environment One use case on biodiversity, with citizen

science component Job opportunity from BuioMetria Partecipativa

and INSPIRE “territorial marketing” component

ENVIROFI “Citizens in Tuscany”

2012

May 25 - Florence, Terra FuturaSeptember 16 - Milano, Biodiversity FestivalSeptember 30 - Belagaio (Roccastrada), TrekkingOctober 2 - Torniella, ENVIROFI WorkshopOctober 27 - Monticiano, Festa dei saperi e dei sapori dell'Alta Val di Merse

2013

January 21 - Florence. Presentations from the stakeholder workshop – Faculty of agricultural sciencesFebruary 9 - Portofino Park (see further info)March 6 - Final ENVIROFI event in Dublin (see further info)May 17 - Firenze, Terra FuturaJune 23 - Firenze, INSPIRE Conference

INVOLEN competition / ICT facts

● ARIS not an option● Tested EnigmApp, Huntzz → discarded

● Tested Taleblazer...looked very promising but → discarded

Final option: ● Wordpress with responsive theme

● Multilanguage plugin● Geolocation extension for the browser● Leaflet library for lightweight mapping

INVOLEN competition / Farma Valley Games

● Little balls on the hills

● Farma Valley map(pear)ing

Find it all on: http://www.attivarti.org/valledelfarma(in English and Italian)

INVOLEN competition / behind the scenes

Expected results

Role acknowledgement

Improvement (no less)

Qualification

Income

Conclusions

None...keep on keeping on.

To follow up

UPCOMING EVENTS● October 29, Livorno – Museo di Storia Naturale del Mediterraneo● November ...stay tuned (Veneto and Tuscany)● December 1-5: Catalunya

CONTACT INFORMATION● Andrea Giacomelli● http://www.pibinko.org - http://www.attivarti.org● info@pibinko.org

100 km South of Florence