integrated mail delivers results! - mac papers · received printed mail made a purchase or...

Integrated Mail Delivers Results!

DESIGN IT Use tactile, sensory or interactive print technologies to encourage engagement

TIE IT IN Select textural and specialty embossed papers, special windows, die-cutting techniques or unique inks and coatings

DESIGN IT Create connection by adding color to the bill or statement marketing message

TIE IT IN Add teaser copy to an envelope in a new color to qualify

Personalized Color Transpromo

Mobile Shopping

Earned Value

Tactile, Sensory and Interactive Mailpiece

Emerging and Advanced Technology

DESIGN IT Add a Business Reply Mail (BRM) or Courtesy Reply Mail (CRM) to your mailing

TIE IT IN Add return postcards and gather more information about consumers

Source: Leflein Associates Mail Openability Study

69%are more likely to open printed mail with color text and graphics on the front

Source: Direct Marketing Assocation

Source: British Market Research Bureau, 2010

79% of printed mail respondents take action immediately

65%of those who received printed mail made a purchase or responded

Source: Exact Target

ALMOST HALF OF ADULTS

are more likely to open direct mail piece if they are intrigued by package

increase in response rates when print is combined with mobile, email or web45%

Source: Leflein Associates mail openability study

Data shows that open and response rates to mail are greatly improved when innovative techniques and advanced technologies are incorporated in the design. There has never been a better time to get started, thanks to USPS’ year-long incentive promotions, which offer cost-saving benefits for transactional and direct mail customers. Read on for details about each promotion.

82% of direct mail is read for a minute or more

56% of direct mail responders visited the sender’s website or store afterwards$

Want to learn more? Contact your local Mac Papers account manager for inspiration, paper samples or promotion examples by visiting macenvelopes.com/usps.

© 2016 Mac Papers Envelope Converters

Integrated Mail Delivers Results!

PROMO PERIOD March 1 – Aug. 31, 2016

SAVE 2% of eligible postage

DESIGN IT Incorporate interactive technology to drive interest and increase open rates

TIE IT IN QR codes, augmented reality, RFID technology, near-field communication (NFC) technology

PROMO PERIOD March 1 – Aug. 31, 2016

SAVE 2% of eligible postage

PROMO PERIOD April 1 – June 30, 2016

SAVE Get credits up to 3¢ per BRM or CRM returned

DESIGN IT Integrate mobile technology to drive consumers to a landing page or microsite

TIE IT IN 1. Use mobile QR code or barcode2. Add directional copy3. Incorporate a web address4. Make sure the website is mobile-optimized5. Include a convenient mobile checkout experieince

PROMO PERIOD July 1 – Dec. 31, 2016

SAVE 2% of eligible postage

PROMO PERIOD July 1 – Dec. 31, 2016

SAVE 2% of eligible postage

66% of direct mail is opened

Source: Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth, InfoTrends 2015

1

2

3

4

5