instructor: fatima naseem lecture # 07 fatima.naseem@uettaxila.edu.pk sbs/index.asp communications...
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Instructor: Fatima NaseemInstructor: Fatima NaseemLecture # 07Lecture # 07
fatima.naseem@uettaxila.edu.pk http://web.uettaxila.edu.pk/CMS/AUT2010/http://web.uettaxila.edu.pk/CMS/AUT2010/cpComSbs/index.aspcpComSbs/index.asp
COMMUNICATIONS COMMUNICATIONS SKILLSSKILLS
Chapter # 04Chapter # 04
Business Business Communication and the Communication and the
Ethical ContextEthical Context
OverviewBackground to Ethical ContextBackground to Ethical Context
Ethical SituationsEthical SituationsEthics as a Communication IssueEthics as a Communication Issue
Influences on Personal EthicsInfluences on Personal EthicsPeople, Culture, Philosophy, Law, ReligionPeople, Culture, Philosophy, Law, Religion
Communications and Ethical issuesCommunications and Ethical issuesLegal IssuesLegal IssuesKey areas Key areas Ethics and Organizational ResponsibilityEthics and Organizational Responsibility
BackgroundFacts are important to make ethical
decisionsIn different situations you decide the right
and the wrong.Decision making is difficult when facts are
missing.Ethical principles centered around fairness,
services, quality, honesty, integrity, dignity help in making decisions
Ethical SituationsDuring an on campus interview a recruiter asks
you why he should hire you over your friend? You have negative information about him, would you share it?
You witness another student Cheating during an important exam. Do you confront him? Do you tell other students or examiner?
A firm invites you for a second interview at its distant office. They will pay you the travelling fair. You are generally not interested but decide to go because you want to meet a friend staying there. Do you accept to go?
A hotel food and beverage manager purchased 20 cases of soft drinks. Without managers knowledge the delivering person delivered 1 case at managers place. When manager came to know he decided to keep it as it was other than hotel supply.
A restaurant manager contracts a spying company to render its service to spy his waiters if they deliver order correctly and do they take right orders without discriminating.
Ethics as Communication IssueWe are not human beings having spiritual
experience; we are spiritual beings having human experience.
Car fraud example;Communicate correctly
PeopleCulturePhilosophyLaw Religion
Influence on Personal Ethics
PeopleFamilyTeachersClose friendsRelativesPeers
CultureCity/ townCountry to CountryNational/ international heroesNorms/ Myths
China return a penny; its government property
America good luck
PhilosophyDescriptive Ethics facts about moral judgments of
people
Normative Ethics discovering, formulating and defining fundamental moral principles
Theologism what would God have me do in this case
Deontology always tell the truth
Teleology maximize good consequences
Utilitarianism type of teleology (Max good for max people)
LawNot always rightE.g. taxes for war
ReligionAlways a major foundation for ethical
behaviorMany of the mainstream religions provide
the ethics about ones duties towards God, other human beings and all other living things on earth.
Communication & Ethical IssuesOrganizational Challenges include
developing a productive company culture with employees having diverse background, values and beliefs
Legal IssuesKey Areas for Ethical CommunicationsEthics and Organizational responsibility
Legal IssuesDefamation statements that damage
persons name and reputation, involve false statementsLibel written defamationSlander oral defamationLegal as well as ethical issue
PrivacyDiscrimination & harassmentPlagiarismCopy Righting (CR) legal protection of
ones creative efforts
Key Areas for Ethical Communications
Ethical treatment takes time, thought and preparation
Written and Spoken messagesCross Cultural MessagesAdvertising Messages
Written and Spoken messagesMessage purpose (are there any hidden agendas,
will it be in favor of receiver)
Research methods (are the resources recent, reliable and unbiased)
Selection of materials (is anything imp omitted)
Development of ideas (use of reasoning & logic, propaganda techniques)
Use of language (overloaded, abstract)Ethical context Self analysis (how would I feel)
Cross Cultural MessagesDon’t take advantage of misunderstandings
of different culturesCultural ContextMisunderstandingsLanguageAccountability
Advertising MessagesGaining customers through false
advertising is both unlawful and unethicalDon’t confuse consumersE.g.
“White Christmas”“fat free”, “low-fat”, “healthy”“100 % natural fruit juice”
Avoid showing negativity to a specific group
Advertising MessagesLanguage (no exaggerations)
Graphics/Print (small print)
Omissions (any imp statement omitted/ would it have been affected if included )
TruthAccountability (would I be satisfied)
Ethics and Organizational Responsibility
One org different attitudes of employees“Organizations are stronger than
individuals”Formal Vs Informal Ways of Communicating
Ethics:Companies must determine whether the
ethical values should be suggested from top down or bottom up.
Formal waysInformal ways
Formal WaysOne of the companies considered as the
leader in ethically responsible companies has ensured that the highest paid salary is no more than seven times the lowest paid salary.
For top down approach the ethical standards are expressed in three ways:
Public messagesPublic messages
Employee manuals and policy statementsEmployee manuals and policy statements
Mission statements and ethical codesMission statements and ethical codes
Public messages:Public messages: Speeches by CEOs, press releases and annual
reports
Employee manuals and policy statementsEmployee manuals and policy statements Employee policy books and manuals containing
rules and regulations of organization. Considered as a contract b/w employee and
employer.
Mission statements and ethical codes:Mission statements and ethical codes: Mission Statements Fundamental strategic
issuesEthical codes documents stating ethics and
values
Informal WaysImported through individualsOrganizations own value systemBehavior of managers
Any Questions ?
Paper PatternChapter 1, 2, 3, 4, 14Audience AnalysisLecture 1, 2, 3, 4, 5, 6, 7Go through all chapters form book specially
for diagrams, models and specific definitions.
Paper will be mainly objective type.Time: 1 hrMarks: 40
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