instilling christian principles in your organization through 7 core beliefs

Instilling Christian Principles in Your Organization Through 7 Core Beliefs

christianmarketinginstitute.com

Presented by:Glenn Melvin, President

Who am I?

• Glenn Melvin, President of Christian Marketing Institute

• Website design, SEO and Internet marketing firm• Certified SEO professional • enKap-online FDA compliance info provider• Webinars, training content, etc..• 10 years in pharma industry-publications,

marketing and conference company

This Presentation

• You will receive a copy of this presentation-if you want it

• Sign the form we’re passing around

Table of Contents

Instilling Christian Principles in Your Organization Through 7 Core Beliefs

#1 Leadership/Vision #2 Distinction #3 Expertise #4 Faith in Overcoming Challenges #5 Employees/Training #6 Integrity/Trust #7 Listening 35 Questions to Achieving New Levels of Growth for Your Organization•Contact Info

I’m Here Today…

• I’m here today to share my thoughts on success principles, significance and the power of failing forward

• God is my CEO: Following God’s Principles In A Bottom-Line World-

Business Principles vs. God’s Principles

• Unwritten Business Rules God’s Principles

• Achieve results Serve a purpose • What can I get? How can I give? • Success=dollars Significance = people • Work to please people Work to please God • Fear of the unknown Living with hope • Leadership is being first Leadership is being last • Take charge; surrender means defeat Let go; surrender means

victory

• The end justifies the means. Get to the The means justify the end. Do outcome regardless of how you the right thing regardless of accomplish it the outcome.

Trusting in God’s Principles

• If you trust in God’s principles, have the courage to live by them and have the patience to wait on his timing…

• You can do what’s right and be successful • You can be both ethical and profitable • You can honor God, serve others, and fulfill

your professional obligations

Success vs. Significance

• Success is defined: – Achievement– Fame – Recognition– Material Possessions – Wealth

• OUTCOME– Success drives us by a desire for tangible things

Success vs. Significance

• Significance is defined: – Importance – Meaning – Essence – Relevance – Value

• Significance guides us by a desire for something greater than just what is tangible

• “When you integrate God’s principles with your unique talents, skills, and character, you create a powerful partnership for being successful in the world without becoming of the world. As a result, your challenges and dilemnas strengthen you to become the successful and significant leader God intended you to be.”

A Powerful Partnership

John Maxwell on Values-Based Leadership

•“It is based on integrity, excellence, respect and trust. It is a way of making authentic decisions that builds the trust and commitment of employees and customers.” •“More than anything else, followers want to believe that their leaders are ethical and honest.” •“True leadership requires serving others full time.”

• Leadership by example-your employees are watching you; how you handle situations, manage other employees, etc..

• Integrity-daily basis (i.e., product quality standards) • “As leaders, our role is to bring people together to achieve the company’s mission and to make a profit.” • “But not so with you. Rather, let the greatest among you become the youngest, and the leader as onewho serves.” Luke 22:26

Under the Microscope

Work Ethic

•“There may be people who have more talent than you, but there’s no excuse for anyone to work harder than you do – and I believe that.”

– Derek JeterGod will provide, but we need to do our part

Wise Counsel

Good lawyer and a good accountantEQUALS

avoiding trouble in lots of areas and not wasting valuable time.

Time is $$$

Surrender

• Do you try to control situations that you have no control over? A competitor copies one of your products

• “In the business world, surrender is associated with defeat. In the spiritual realm, however, relinquishing control to God’s plan is victory.”

• “Surrender provides us with victory because we are free from the anguish, fear, and guilt that is associated with trying to hold onto something we have no control over. It means we will be in peace, knowing that God is ultimately in charge.”

Surrender

Patience

• I want it NOW! • “Many of us struggle with patience because it’s so

hard to see any immediate benefit. God’s perfect plan for our life may not involve tangible evidence today. Often, it’s the things we can’t see in the present that prepare us for a significant future.“

• Forcing issues-trying to make things happen at the wrong time

• Impulsiveness christianmarketinginstitute.com

#1 Leadership/Vision

"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” - Jack Welch, former CEO General Electric

• Your business vision? Where do you want your company to be in 6 months? Vision statements

• Daily responsibilities/focus-minutiae vs. big picture • What goals (short-term) do you have that will serve as

benchmarks that will help achieve your vision? • If we don’t have vision…

Company Culture Defined

• “Your Corporation’s Culture is Its Personality. It is the company’s shared beliefs, values and practices.”

• “The company’s culture affects everything people do — how energetically they contribute to teamwork, problem solving, innovation, customer service, productivity, quality, and profits.”-Company Culture.com

• Creating an environment that employees can thrive in and contribute to.

Company Culture

• Ours-daily, focused effort, pushing toward achievable goals • Accountability and compassion (employees DNA)• Keep the rules simple • Rules, respect • If you’re sick, don’t be here • Not working on weekends/travel-only if absolutely necessary-

prioritizing family over work • Surround yourself with people that have skills that are better

than you have in those areas-ego

Morning Meeting

• 8 a.m. • Purposes:

– Minimum requirements for the day – Taking temperature – Feedback from customers, issues – Progress on initiatives– Quick training – Reinforce priorities – Focuses efforts – Reduces additional meetings throughout day – Clarifies responsibilities

Chick-fil-A

Corporate Purpose Statement

“To glorify God by being a faithful steward of all that is entrusted to us.

To have a positive influence on allwho come in contact with Chick-fil-A.

Chick-fil-A

• S. Truett Cathy • Founder and Chairman • “…how can I teach the 13-year-old boys in my

Sunday School class to observe the Lord’s day if cash registers are jingling in my restaurants?”

R.W. Beckett Corp

Vision

•Our vision is to build a family of companies, each of which serves its customers in distinctive and important ways, and each of which reflects the practical application of biblical values throughout. •Guiding Principles •Focus: We are a Christ-centered company. •People: We build and maintain solid relationships of respect among ourselves, our customers, and our suppliers, encouraging the growth and well-being of each employee. •Conduct: We will conduct ourselves with dignity, adhering to the highest ethical and moral standards.

R. W. Beckett Corp

• Work environment: We aspire to be a great place to work: a progressive, dynamic, and continuously improving company that embraces world-class practices in quality, timing, involvement, and simplicity.

• Stewardship: Our business is a trust, and we will be good stewards of every resource in our care.

• Citizenship: We want to serve others, helping meet human needs in the community and beyond.

• Employees Assessment • Resources to achieve your vision? • Assets/liabilities?• Before you can accurately assess their performance, ask

yourself the question, “Have I equipped them to be successful? Salaries, training?

• Getting employees to “buy in.” Can’t be everywhere all the time

• Going to get you where you need to be?

Resources

Employees’ DNA

• Understand what makes them tick-dependent on their efforts

• Motivation • Getting the little extra effort during busy

periods• Other skills to be developed • Their comfort zone-management style

• Resources to achieve your vision • Vendors • Vendors-assets? Consistent in delivery times,

product quality, etc… • Partnership with vendors• Timely payments • Lowest price-get what you pay for

Planning

•Planning critical to attain your vision•Benchmark progress/goals •Metrics to assess your biz performance? Roadmap– Financial– Organizational – Continuous improvement– Are we on track?

Opportunities

• Businesses evolve (IVT) • Opportunities present themselves-position to take advantage

of them? Conference income • Creating complimentary related products/services (Risk)“Organizations that stand still die. Change brings momentum

and creates opportunities for growth.” -Ron Edmondson Pastor Immanuel Baptist Church

Trusting God in Making Decisions

• “It is even more important to take time to make sure our decisions align with our faith, values, and principles. It is wise to prayerfully consider God’s counsel for all of our decisions.”

• 2 questions we need to ask when decisions must be made: – What is the right thing to do? – Am I willing to trust God’s promises that He is with me in

this decision, regardless of the consequences.

#2 Distinction

• 1st Question I ask… • Separating from the Competition• If I was a prospect, answer this question: • Your biz is….and why should I care?

#2 Distinction

•Business Niche? •Examples of a niche or difference– We are the only company….– We specialize in…– Our product or service provides a competitive

advantage to our clients by allowing them to…

#2 Distinction• Better to dominate and “be the 800 lb gorilla”

in a niche vs. just another company in a crowded marketplace

#2 Distinction

• Studying your Competition• Knowing the marketplace • Information is power • How many competitors do you have? What do

they all have in common? What are their weaknesses/strengths? Social media profiles

• How do they conduct biz? • Taking advantage of their mistakes

#2 Distinction

• Branding • You know how your company is different, but

does anyone else know? • Is your company distinction on your business

cards, website, social media, and all other marketing materials? Example (logo)

• Consistency/Constant reinforcement of your message

Commitment to Your Customer/Donor

• Customers/donors PAY THE BILLS. Focus your time on their needs. Exceed their expectations.

• Competitors are lurking…• Look at all aspects of your business from the

customer’s perspective. The Customer Experience• Cost-Getting a new customer vs. retaining current

customer

Walking the Walk?

• You can talk all you want about separating from the competition, and distinction, but does your org stand behind your products and services, and go the “extra mile” for the customer? Examples-rush delivery, problem with order or do you say “Ah, they’ll never notice”

•Jeremiah 33: 3 – Call to me and I will answer you, and will tell you

great and hidden things that you have not known.

#3 Expertise

• You as Subject Matter Expert (SME) in your field

• Are you? • Prove it! • Don’t tell me, show me! • How? How do you prove your expertise online

through our websites and social media?

#3 Expertise •Creating content: – Blogs-800 words – Articles – Case Studies – FAQ – Written evidence of your expertise

– Video– Industry conferences – Speak at local meetings

Your Website

• CRITICAL CONCEPT: Your website serves as your information hub. Drive visitors to your site continually

• Educates your customers and prospects • Social media (Linkedin, Facebook, YouTube, Twitter, etc.)

serves as the DISTRIBUTION CENTERS of your content• Remember…content, testimonials on Facebook…should also

be on your site

Content Example

• Click here for complete blog

Your Website-Passion?

• Your website is an opportunity to showcase your: – Passion– Values– Expertise– Dreams

• Let me see (video clips) • Make me care

Google

• “Google searches on mobile devices are on pace to overtake searches on desktop computers in the next 18 months.” – Ty Schlegel, Google Trainer, Palm Beach Post, October 4, 2013

– Creating a mobile website is now a big consideration

#3 Expertise

• Awards, certifications (CPA) all add credibility to your status as an SME

• Educational background • Teaching at local college• Customer reviews-underutilized• Hotel-travel reviews

#2 Distinction

#4 Faith in Overcoming Challenges

• “We walk by faith, not by sight” 2 Corinthians 5:7

• “I can do all things through Christ who strengthens me”

Philippians 4:14

• Adapting to change-examples • Your ability to weather a downturn in biz, new client

needs, technology improvements, a possible acquisition, life change, managing employees, etc…

• Faith is a solid foundation to help navigate through challenges

• Examples of overcoming challenges – Gold Rush TV Show – 15 – 100 – 800 $1.28M– Mindset

•Humble beginning •PR Conference •Advertisement-publication in 6 months •$$$

Obstacles

• “God never promised a straight path to success.” • I’m a new Christian…is God listening?

• “I have told you these things, so that in me you have peace. In this world you will have trouble. But take heart! I have overcome the world.”

-John 16:33

#5 Training/Employees

•An intelligent heart acquires knowledge, and the ear of the wise seeks knowledge.-Proverbs 18:15

#5 Training/Employees

Employee TrainingResponsibility of MANAGEMENT

Training Advantages

• Critical to the overall success of your company• The most successful companies have invested

significant resources in staff training (Disney, Apple) • Competitive advantage • Extensive product knowledge • Customer care-given • Innovative problem-solving solutions • Cutting edge information/anticipating market trends

Best Investment

• You can’t have enough training• Demonstrates management commitment to

excellence-making time investment • Maximizes employee strengths and minimizes

weaknesses • Keep it as simple as possible• Bottom line will be affected either way • Spend the $$$. Best investment

Employees-3 Critical Points

• 1. Ensure that your employees understands and buys into your company’s mission and vision. You want them to be invested in its success.

• 2. Share the wealth Tie in the performance of the employee to the financial performance of the organization. Money/recognition.

• 3. Communicate Clarify roles, responsibilities, and expectations between employee and leader.

Employees Aren’t You

• You can’t clone you. Don’t expect employees to be and act like you-they won’t.

• Company culture-trained, managed, treated fairly and with respect, follow the rules, perform-accountability with compassion

• Environment they want to be in and can thrive• Half business owner/half psychologist

Evaluating Employees’ Performance

• You can only evaluate employees’ performance when you have properly equipped them with the tools to be successful, and are clear about your expectations

• Tools-product knowledge, office procedures, customer interaction, etc…

#6 Integrity/Trust

•“But no accounting shall be asked from them for the money that is delivered into their hand, for they deal honestly.”– 2 Kings 22:7

•Without trust, what do we really have? •Critical, critical, critical importance…in everything we do•When it’s broken, it’s irretrievable. •When someone/mgt says they’re going to do something and then it doesn’t happen-loss of trust and integrity, and showcases lack of commitment•Sold my company-contracts??•“Character makes trust possible, and trust is the foundation of leadership.” •-John Maxwell

#6 Integrity/Trust

• Warren Buffet• Would acquire companies after getting to

know their managers for just a few hours • During these hours, he examined the level of

trust he had in the managers and owners of the company he was about to acquire

-Aviad Goz News Coaching & Training

• Av

#7 Listening

•Cease to hear instruction, my son, and you will stray from the words of knowledge.– Proverbs 19:27

#7 Listening

• As Kenneth R. Johnson, said in his book, Effective Listening Skills, "Listening effectively to others can be the most fundamental and powerful communication tool of all. When someone is willing to stop talking or thinking and begin truly listening to others, all of their interactions become easier, and communication problems are all but eliminated.”

#7 Listening

• Try it-less talking by you and more listening • Listening-personal & professional Their business, product needs, industry trends,

what makes them tick personally, interests, common ground

• Talking-you learn nothing. Excited-talk • Frustrating-not being listened to

Resource Guide35 Questions to Achieving New Levels of

Growth for Your Organization

35 Questions to Achieving New Levels of Growth for Your Organization

• Purpose: Based on this presentation, “Instilling Christian Principles in your Organization Through 7 Core Beliefs” this performance-based information tool is provided to help you: – Evaluate the current state of their organization– Prioritize management initiatives– Provide some important management considerations to

achieving new levels of success for their organization.

#1 Vision/Leadership

1. If you were to make a shift from success to significance, what would it look like? 2. What legacy do you want to leave others?3. Are you a role model for your employees?4. Do you trust in God’s principles? 5. Have you integrated God’s principles in your business? Will you do so? 6. Do you have a vision statement for your organization? If so, please explain? 7. Have you done any planning to help attain your vision? 8. Do you consider your employees and vendors an asset or liability? 9. Are they going to help you to attain your organization’s vision? 10. Have you invested in them? (financially?, training?)11. Do you utilize metrics (financial, organizational, etc.) as benchmarks to assess short-term (quarterly) organizational performance?

#2 DistinctionSeparating your organization from the competition is a critical business success strategy…

1.Which characteristics separate your company from the competition? 2.Does your organization serve a specific niche? 3.Please finish these sentences-“We are the only organization that________________. We specialize in________________. 4.Competition-do you study your competition-their strengths/weaknesses? 5.Is your organization’s distinction (tagline/message) on your business cards, website, social media, and all other marketing materials? Example (logo) 6.Customers-do you treat your customers like gold? 7.Have you reviewed all aspects of your organization from a customer’s perspective?

#3 Expertise People want to do business with people whom they like and consider to be Subject Matter Experts (SME) in their chosen field…

1.Do you consider yourself a subject matter expert in your field? If so, how do you demonstrate it through your website and social media? 2.Creating content is a key principle of internet marketing success. Do you write blogs/articles on your website in order to educate your target audience (customers and prospects)? 3.Do you use customer testimonials/reviews to establish credibility, and validate your expertise? 4.Do you use social media as distribution centers to communicate your organization’s content/information?

#4 Faith in Overcoming Challenges There are times when we must find a way to navigate through personal and professional challenges…

1.What do you do when faced with overcoming a challenge, whether it be a downturn in biz, new client needs, technology improvements, possible acquisition, life change, managing employees? 2.Do you react impulsively? Take time to assess the situation and create a plan? 3.Do you have a mentor who can provide solid advice?

#5 Training Effective training is critical to the overall success of an organization…

1.Do you provide training to your staff? 2.Can you provide additional training that would make a difference in your bottom line, and demonstrate management’s commitment to excellence? 3.Do you evaluate employees’ performance on a regular basis? 4.Have you equipped employees with tools (product knowledge, office procedures, customer interaction, etc…) for them to flourish in your organization? 5.Are employees clear about expectations and accomplishing objectives?

#6 Integrity/Trust Trustworthiness is critically important…in everything we do…

1.Would your customers, staff, other people say that you are a trustworthy person? A person of integrity? 2.How do you determine if someone is trustworthy? Gut feeling? Referrals from friends or colleagues? 3.Remember how it felt when someone in management made you a promise and then broke it?

#7 ListeningListening is a powerful communication tool…

1.Do you listen to the input of your customers, staff, colleagues and implement their suggestions for improvements to your products, services, etc.? 2.Can your listening skills be improved?

Summary

• “By trying to maximize a return based on what we know, we don’t allow ourselves to imagine what can be. God has promised us wonderful things beyond our imagination if only we believe His promises.”

Jeremiah 29:11

For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.”

Contact Information

• For more information on:• Internet marketing/Social media• Website design• Getting your website found online through Search

Engine Optimization (SEO)• Business consulting services • 561-308-3093 • glenn@christianmarketinginstitute.com

instilling christian principles in your organization through 7 core beliefs

subject matter

instilling

evaluate employees

gods principles

social media

companys mission

overcoming

company culture

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