instagram infographic

Sources: Instagram Business Insider, December 2014 PEW, 2014

Promoted PostsPhoto or VideoVideo post metrics include video views (started but not necessarily f inished) as well asvideo completions

Carousel AdsClickable links, shop now button

Not a self serve tool

Reach- A measured look at the broad reach

Instagram’s advertisers were seeking

- Comparing impact to frequency of ad impressions per Instagram

Ad Recall- People who were repeatedly exposed

to a particular campaign versus control groups

Awareness- Brand message awareness per campaign

- Brand association and recognition

83 Percentof U.S. teens in wealthy households are on Instagram

Men22% of internet users

Women29% of internet users

CurrentTargeting- Geo (by country only)

- Age- Gender

Ad Products

Targeting Capabilities

200 Million U.S TeensNow describe it as the most important

Active users

Demographics

Pricing

50 Percent?Men now accountfor about half ofInstagram’s users

Dang Kids!Over half of teens andearly twenty somethingsare on Instagram

$200k minimum

4-week campaign

Will eventually move to self-servebidding model with Facebookpowered targeting

CPM basis

RequiredBudget

CampaignDuration

FuturePricing

PurchaseBasis

Measurement Options

Instagram

Platform at a Glance