inspiring people to go further by niall cluley

© Fitness First 2015

INSPIRING PEOPLE TO GO FURTHEROUR EMPLOYER BRAND JOURNEY –METRICS & MEASUREMENT PANEL DISCUSSION

NIALL CLULEY GLOBAL HR DIRECTOR

© Fitness First 2015© Fitness First 2015

1

INTRO –WHO WE ARE

2

OUR CONSUMER BRAND JOURNEY

4

METRICS – HOW OUR EMPLOYER BRAND ENABLES

BUSINESS STRATEGY

3

EVOLUTION OF OUR EMPLOYER BRAND

5

REFLECTIONS & QUESTIONS

Page 2

THE NEXT 9 MINS…….

© Fitness First 2015 Page 3

© Fitness First 2015

Our Choice: PROVIDE ACCESS TO

EQUIPMENT or

HELP PEOPLE TO GROW IN LIFE

© Fitness First 2015

© Fitness First 2015

EVOLUTION OF THE EMPLOYER BRAND

Page 6

© Fitness First 2015© Fitness First 2015

Expectation + Experience = Brand

The only way to build and sustain customer growth is

to work out the links between your brand, your customer experience, and

your people

© Fitness First 2015

Developing Our Employer Brand

© Fitness First 2015

© Fitness First 2015 Page 9

© Fitness First 2015

© Fitness First 2015 Page 11

© Fitness First 2015

HOW OUR EMPLOYER BRAND ENABLES BUSINESS

PERFORMACE

© Fitness First 2015© Fitness First 2015 Page 13

Overview of our EEP modelling work

• There is a stable link between EEP performance and business performance, through extra new joiners and PT sales.

There is an opportunity to leverage the “Service Profit Chain” within the overall People Strategy.

Our People Strategy

(Be Inspirational)

Employee Engagement

Member Experience &

Customer Engagement

Business Rewards

© Fitness First 2015

REFLECTIONS & QUESTIONS…