inspire 2012 tej rekhi-closing the consumer-cycle an innovation showcase of the next-wave of organic...

Closing the Consumer - Cycle

Tej RekhiInnovation Strategist, DG MediaMind

Thursday, 18 October 12

Closing the consumer cycleAn innovation showcase of the next-wave of organic engagement

@Tej Rekhi

Wednesday, October 10, 12

Interact

Retarget

5% off

Retarget10% off

Purchase

#1placement

Post-Production Product Placement

{weetabix}

won’t skip content

#2connection

visualrecognition

interaction#3

Julie & Jo

#4communication

LIVE TO LOCATION

Content can also be pushed back for moderationand editing and/or automated publishing back to other users or the broadcast...

Note: Or other digital broadcasts – e.g. digital signage

TV BroadcastCompanion App

Web Control – Interactivity Desk

#5conversion

Tablets used in the homemoreWednesday, October 10, 12

PLACEMENT COMMUNICATION

INTERACTION CONVERSIONCONNECTION

PLACEMENT COMMUNICATION

INTERACTION CONVERSIONCONNECTION

inspire 2012 tej rekhi-closing the consumer-cycle an innovation showcase of the next-wave of organic...

2012 digital

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closing

wednesday

october 10

Technology

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