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Inside Talk Webinar Series © 2014 Institute of Management Accountants. All rights reserved. 1

Inside Talk

A Journey to Best-in-Class Corporate

Performance Management (CPM):

From Theory to Practice

Alok Ajmera

Kevin F. Vieira, CPA

April 17, 2014

Inside Talk Webinar Series © 2014 Institute of Management Accountants. All rights reserved.

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Inside Talk Webinar Series © 2014 Institute of Management Accountants. All rights reserved.

CPE Credit Requirements

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• CMAs, CFMs & CPAs can report 1-hour of CMA and

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Inside Talk Webinar Series © 2014 Institute of Management Accountants. All rights reserved.

Moderator

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Steve Shannon

Director

Partnership Marketing

IMA

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Featured Presenter

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Kevin F. Vieira, CPA

Director of Finance

AAA Southern New England

Inside Talk Webinar Series © 2014 Institute of Management Accountants. All rights reserved.

Featured Presenter

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Alok Ajmera

Senior VP of Operations

Prophix Software

Inside Talk Webinar Series © 2014 Institute of Management Accountants. All rights reserved. 8

Upon completing this webinar, you will be able to:

1. Understand the 5-Levels of CPM Maturity, as

outlined by the leading analyst firm

2. Explain how to align people and process with

technology and data to drive more effective CPM

3. Describe the current landscape of the CPM

solutions market

Learning Objectives

Inside Talk Webinar Series © 2014 Institute of Management Accountants. All rights reserved.

Corporate Performance Management Overview

Alok Ajmera

Senior VP of Operations

Prophix Software

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Inside Talk Webinar Series © 2014 Institute of Management Accountants. All rights reserved.

Purpose of CPM

• Primary objectives of CPM

Tactical:

Support more efficient financial processes

Provide control and transparency

Strategic:

Enables competitive advantages through

performance management capabilities

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Changing Role of the CFO

• The role of the CFO is integrating more with the

operations of their company

• Finance chiefs have been absorbing more

operational duties

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Trends within the Office of Finance

• There is an increased focus on business analytics

Especially within planning and forecasting

• Finance is pushing the boundaries of planning,

forecasting and strategy management

Deploying more expansive practices

Focusing on enhancing processes

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Gartner’s CPM Maturity Model

• Purpose:

Framework to align financial processes,

organizational strategies and operational execution

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Process

Strategy Execution

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CPM Maturity Model

• Five levels of Maturity

Unaware (Level 1)

Opportunistic (Level 2)

Standards (Level 3)

Enterprise (Level 4)

Transformative (Level 5)

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CPM Maturity

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

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a) Level 1 - Unaware

b) Level 2 - Opportunistic

c) Level 3 - Standards

d) Level 4 - Enterprise

e) Level 5 – Transformative

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What level of the CPM maturity curve is your

organization at?

Polling Question 1

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Polling Question 1 Results

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Where Do You Fit?

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70%

5%

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Recommendations

• Create a holistic vision for how CPM can enhance

enterprise wide performance management

• Determine where your organization is on the Maturity

Model

• Establish firm foundation on the current maturity

stage, before reaching for the next stage

• Reassess your CPM maturity every six to eight

months

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a) Automatic report distribution

b) Collaborative budget cycle

c) Continuous forecasting

d) Timely financial consolidation

e) Fully interactive data analysis

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Which of the following CPM areas would be your

top priority to improve?

Polling Question 2

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A Roadmap to CPM

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Kevin F. Vieira, CPA

Director of Finance

AAA Southern New England

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About AAA Southern New England

• Membership organization with over 3.5 million members in

Massachusetts, Connecticut, Rhode Island, and New Jersey

• One of the largest Clubs in the country

• Employs over 2,200 employees

• Offers a variety of services / benefits to members including:

Automotive Services

Travel

Insurance

Consumer Loans

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Reporting and Budgeting Challenges

• Produce 20 stand-alone entities’ results as well as consolidated results

• Disseminate 200 “pages” of results across multiple sites in paper format

• Maintain security of financial and payroll data

• Maintain Excel-based spreadsheets with formulas for budget preparation

Approximately 90 different spreadsheets to complete one budget

Little to no time to analyze data and ensure data integrity

• Provide timely results

• Annual maintenance required for spreadsheets and report writer

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a) No real workflow or audit trail in place

b) Data is not secure or is error-prone

c) Simply too much spreadsheet or manual

processing

d) All of the above

e) Other

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What’s giving you the most challenge at your

company?

Polling Question 3

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Polling Question 3 Results

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Our Wish List…

• Streamline, standardize, and accelerate processes for report generation and budget preparation

• End-user experience:

Seamless – not required to learn OUR system

Provide visibility while maintaining control

Provide ability to create “what-if” scenarios

• Allow for future organizational growth without sacrificing flexibility

• Optimize and enhance the delivery and accessibility of information

• Allow the finance department to “own” the solution with minimal oversight from the IT department

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AAA Southern New England’s Roadmap

• Evaluated functionality within our existing systems

• Evaluated competing products similar to our existing systems

• Performed web search for CPM solutions

• Evaluated several CPM solutions with the following in mind:

Ease of use and low ongoing maintenance

Customer support at the critical due dates

Ability to slice-and-dice data

• Launched CPM solution in 2009 for financial reporting and budgeting

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• Report consistency

• Similar Excel look and feel for

end-users

• Users access system when

convenient with up-to-date data

and drill across capabilities into

general ledger

• Instant stand-alone and

consolidated reporting including

budget upon submission

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• Paperless

• Accurate results

• Timely distribution

• Workflow capabilities

• Security-based control

• Easy to maintain

Results and Impact

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Benefits of a CPM Solution

• We have the flexibility to “analyze” vs. “compile” data

• We have a perspective on what “is” happening vs. what

“has” happened

• We perform “what-if” scenarios

• We have the ability to analyze budget to actual payroll

expense by position

• We obtain key metrics and report ratios for further analysis

• We track more than just financial information

• We hold people accountable

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How to Get Started?

• PLAN, PLAN, PLAN – Upfront time will save days

or weeks of time later

• Think of the end game and design backwards

• Ensure your design is scalable

Design with the thought that anything is possible in

a CPM solution

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How to Get Started?

• Automate feeds and processes when possible

Remember – you are implementing a CPM solution to simplify the data sharing process

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• Plan a vacation –

you will need something

to do with all the free time

you will have

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a) Cloud-based

b) Cost / Budget

c) Implementation time

d) Finance-owned vs. IT-owned

e) Other

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What is the biggest factor impacting your decision

on moving towards automation?

Polling Question 4

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Polling Question 4 Results

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Polling Question 2 Results

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Questions & Answers Use the Q & A Panel to send your questions to our panelists

Alok Ajmera

Senior VP of Operations

Prophix Software

Steve Shannon

Director

Partnership Marketing

IMA

Kevin F. Vieira, CPA

Director of Finance

AAA Southern New England

Inside Talk Webinar Series © 2014 Institute of Management Accountants. All rights reserved. 36

Alok Ajmera

Senior VP of Operations

Prophix Software

Thank You to Our Featured Presenters!

Kevin F. Vieira, CPA

Director of Finance

AAA Southern New England

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Final Reminders

• Complete the Evaluation poll – on your screen

• Access to your CPE Certificate – 2 Options

Click the “CPE” icon at the bottom of your screen

or

Click the link in your post-event email

• Please print or save a copy of the CPE certificate

• Your CPE credit will be automatically recorded in your

transcript.

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Inside Talk Webinar Series © 2014 Institute of Management Accountants. All rights reserved.

Inside Talk Webinar Series © 2014 Institute of Management Accountants. All rights reserved.

Notification of Future Webinar Schedules

Next Webinar:

• The CMA Exam: Test Taking Tips & Strategies

Tuesday, April 29, 2014 1 p.m. Eastern Daylight Time

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Thank You to Our Sponsor!

www.Prophix.com