inserts nuts and bolts 2014

Data protection 2013

Friday 8 February

#dmadata

Supported by

Inserts nuts and bolts 2014Thursday 9 October – DMA House@ DMA_UK @dmainserts

Agenda

8.30am Registration

9.00am Welcome and introduction Parry Jones, Director, The insert house

9.10am How reputation, not results is blinkering an industryParry Jones, Director, The insert house

9.40am The future for print is becoming interactive…and transactionalSimon Samuels, VP Commercial Development, Clique Platform

10.10am Effective insert planning tips – The BasicsAldona Cornish, Director, All Response Media

10.40am Don’t let print frighten you!Nick Barbeary, Client Experience Director, DST Output UK

11.10am Questions

11.30am Close

Welcome and introduction

Parry Jones, Director, The insert house

What is a

real

impact?

50% of an

ad for 1

second?

What is a

real

impact?

“ Physical media leaves a deeper footprint in

the brain”

- Millward Brown Research

Branding (logo)

Brand messaging

Brand engagement

Performance marketing

Inserts deliver true engagement

and tangible results

Like fresh

ground

coffee?

Type in this

code

Want to try

us for £1?

On a

plane

Reading an

inflight

magazine

Insert with

travel

‘editorial’

Simon Samuels, VP Commercial Development, Clique Platform

https://www.youtube.com/watch?v=z9wund-wOr0

The future for print is becoming interactive…and transactional

Effective insert planning tips –The BasicsAldona Cornish, Director, All Response Media

Click here for slides

Don’t let print frighten you!

Nick Barbeary, Client Experience Director, DST Output UK

Don’t be frightened of print!

© 2013 DST Systems, Inc. All rights reserved.© 2013 DST Systems, Inc. All rights reserved.

Samsonite

Twitte

r

YouTub

e

Google

Vim

eo

Skyp

e

Music

Sharing

Yaho

o!

Facebook

Bloggin

g

Websites

Mobile

Advertisi

ngPinter

est

Email

Firefox

World of Mouth

Lastminute.co

m

Trivago

EasyJet

Thomas Cook

Hertz

Billabong

TripAdvisor

British AirwaysEmirates

Instagram

Dove

We have developed an understanding of how important it is to integrate with other channels and work with brands

Copyright © DST Process Solutions Limited 2014. All rights reserved.

Todays print companies……

Delivering a typical campaign

Copyright © DST Process Solutions Limited 2014. All rights reserved.

Deliver flexibility to maximise customer

engagement in shorter timescales

What you need to do

Dagenham

Bristol

Peterborough

Nottingham

Jarrow

Share your challenges

Understand your media schedule

The future…

Questions