At the end of my days, I don’t want to look back on [ Insert Here ]Instead, I’d rather look back on [Insert Here]
Chatype, Life, Clients, Design & More.
Written & Designed by D.J. Trischer For AIGA Knoxville’s Creative Caffeine Series November 1, 2013 – 9 am at Remedy Coffee
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My Name is @DJTrischler I work for @identifiers I am a team member of @chatype I volunteer with @AIGAChattanooga
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So… The other day I was thinking about my life…
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At the end of my days, I don’t want to look back on a collection of cool logos.
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Instead I’d rather look back on functional identities.™
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Where are you going with this, D.J.?
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At the end of my days I don’t want to look back on a bunch of cool websites.Instead, I’d rather look back on successfully engaging others.
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At the end of my days I don’t want to look back on being in AIGA member.Instead, I’d rather look back on building a design scene in East Tn.
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What about my clients?
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At the end of Paul’s days he doesn’t want to look back on taking great photos. Instead, he’d rather look back on sharing light with others.
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Lightfinds
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At the end of Brad’s days he doesn’t want to look back on being an efficiency consultant.Instead, he’d rather look back on unleashing a wellspring of culture in companies.
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GridWell
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At the end of Kelly’s days she doesn’t want to look back on creating a work space. Instead, she’d rather look back on changing the way people work.
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Society of work
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How does it relate to Chatype?
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At the end of my days I don’t want to look back on a typeface.Instead, I’d rather look back on giving a city a unified voice.
An A is a A
It is like writing music in a way. The tune isn’t done by me, the tune is what people write. I do the sound. A sentence is a sentence is a sentence. A tune is a tune is a tune. Play the tune on a banjo or a piano, or a girl or man sings it… It sounds different. I add the sound, an a is an a, a b is a b.
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Chattanooga has a tune… But, our citizens needed a way to make sound, we needed an instrument.
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Knoxville Has…
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What could be Chattanooga’s Instrument…
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Why about a typeface?
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The team
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Has this been done before?
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In tune with the tune…
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Prototyping
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48 Hr Launch
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Design Goverment !atype
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Design
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Kickstarter
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Design Goverment !atype
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Incentives
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Forum
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We did it!
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Design Goverment !atype
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Party
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Beta Testers
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100% Free
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Not designed by a committee.
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For Chattanoogans For Chattanooga
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There’s no brand guide.
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The instrument in use…
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Takeaways
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Creating a typeface is easy.
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Someone covering Bob Dylan still sounds like Bob Dylan.
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Perception is reality
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At the end of my days I don’t want to look back on giving a cool presentation. Instead, I’d rather look back on starting a conversation.