insert clever project title name here

Insert Clever Project Title Name Here

Amina HorozicKurt McCullochRyan OpinaLindsay Wolff Logsdon

CCA dMBA : Innovation Studio

Fall 09

This is Earth. It’s home to all sorts of fun.Howdy.

Winding Roads = Fun

Going Fast = Fun

Driving = Fun

but...

...with pleasure comes pain.

The joy of driving brings aboutcertain problems.

Pollution = NOT Fun

Concrete Jungle = NOT Fun

Waste = NOT Fun

P A R A D O X

P A R A D O X

I love to drive. I love my car.

My car is ruining the Earth. I need the Earth to drive.

Environmentalist +/- Car Nut Bias #1

In target:

car enthusiastsGM historiansadvertiserspragmatic environmentalists

Outliers:

back-to-eartherslocalistsmass-transit advocatesstrict traditionalistspetroleum interests

Environmentalist +/- Car NutBias #1

Power vs. Utility Bias #2

In target:

engineersroad-trippersclassic car buffsyoung-at-heartskewed towards men

Outliers:

strict utilitarianspolicecar insurance carriersdrivers-by-necessityskewed towards women

Power vs. UtilityBias #2

Lack of progressive leadership vision. Bias #3

In target:

change agentsgovernment oversight committeesJ.D. Power and AssociatesConsumer Reports

Outliers:

current GM leadershippetroleum executivesstatus quo keepers

Lack of progressive leadership vision.Bias #3

How do we get to “Happy”?

Why can’t my car be more...human?

Car as an Organism? Why? Why not?

Car could : Think, Network, Purify ?

In return, would it be loved and be part of life?

The automobile as you have never imagined.

Not an object.

Not an extension of Me.

But a part of We.

How does the next generation of cars move towards systems thinking while maintaining the personal extension humans know and love?

Find out : December 2009.