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Social Media for Total BelgiumSome Extra Information
May 25
jo@dearmedia.be
1donderdag 26 mei 2011
Why Companies Are Listening to Social Media
2donderdag 26 mei 2011
Why Companies Listen ...
• Crisis-anticipation: stay close to the market, track complaints, issues, ... fast and now how to respond to them, before they spin out of control
• PR: spot questions, remarks, ... in order to respond with the corporate standpoint
• Branding: track and respond to the buzz (e.g. response to campaigns), strengthening the core values of your brand, thanking people for their “fanship”, ...
• Customer Care: track issues, questions, needs, ... from existing customers and use social media to help them be happier and more satisfied customers
• Sales: spot specific needs or situations, answer with clear call-to-action to lead to conversion (e.g. free coupons when people check-in at a certain POS location)
3donderdag 26 mei 2011
Why Companies Listen ...
• Panos
- food retailer
- listens for branding purposes
- future aim: sales (convert interest into transaction)
- wants to “feel the market”
• EMI Music
- record label
- wants to link the artist directly with the fanbase, without “old-school” media in between
- listens for branding purposes and opportunity spotting
• Azlan
- record label
- listens for branding, PR, direct market access, ...
- wants to link the artist directly with the fanbase, without “old-school” media in between
• Agoria
- Federation of the technology industry in Belgium
- Listens for PR purposes: what are people saying about the sector, the industry, key topics, member-organizations, ...
• Sanoma Magazines
- Magazine publisher (Feeling, Libelle, Humo, ...)
- Listens to “read the market”, what are people saying, thinking, feeling about the magazine titles and their content
4donderdag 26 mei 2011
Why Companies Listen ...
• Remark: the following companies are not Dear Media customers
• Aveve
- leading retailer focused on home, garden, hobby, food, ...
- listens with a focus on branding
- they are an industry example of good monitoring
• Telenet
- telco
- focus on customer service
- they have increased sentiment scores since they started tracking client conversations
• Greenway Gent
- focus on sales and promotions
- they use social to create and track the buzz
• KBC Group
- focus on branding
- 'humanization' of banking
- listen to conversations to be closer to the market, have a more human aspect
5donderdag 26 mei 2011
The StreamContent Stream 1Content Stream 2Content Stream 3Content Stream n
Twitter, Facebook, Hyves, Netlog, LinkedIn, ...
the audience
Direct
In-directvia Social NetworksRecommendations
Site
Free
Social Network Pages
Free
Mobile Apps
Paid
Tablet Apps
Paid
Stores
Paid
Offline StuffMerchandisingEvents...
Paid/Free
The Destination
CRM (customers, fans, followers, ...)
Social features
Facebook Connect,API’s,...
Listen
Engage
Company/Brand
The Social Framework
Experience
Discover
Create Recommend & Discover
6donderdag 26 mei 2011
Key Numbers on Social Media
7donderdag 26 mei 2011
May 2010: Facebook has +650.000.000 members They are planning to reach 1 billion members by 2012That’s +650K users EVERY DAY!There are 4.5 million users in Belgium.
8donderdag 26 mei 2011
200.000.000 people on Twitter
Today
9donderdag 26 mei 2011
Youngsters on Social Networks in Europe
10donderdag 26 mei 2011
11donderdag 26 mei 2011
Main access to social media will be via mobile devices.
12donderdag 26 mei 2011
In Q4 2010 7,3% of all PC’s sold globally, where iPads ...(source: IDC).
By 2014 almost 500.000.000 tablets will be sold.
Apple will continue to dominate the market for the next coming years. 0
75
150
225
300
2010 2011 2012 2013 2014
13donderdag 26 mei 2011
About DearMedia,
14donderdag 26 mei 2011
• a digital consulting company, working for European clients
• founded in 2009 by Jo Caudron
• our mission is to help find a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media
• our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...
• We work for large European clients
15donderdag 26 mei 2011
We ...
... watch (trends)
... develop digital strategies
... conceptualize great ideas
... define functional details
... implement Social Media teams & ownerships
... roll-out tools for monitoring & conversation
... introduce rules, policies & guidelines
... train & coach your teams
... help you find implementation partners
... follow-up project development
... start, monitor & manage the conversation for you
... start again
16donderdag 26 mei 2011
SOCIAL MEDIA PLAN- people & teams
- tools (monitoring & conversation)
- policies & guidelines- training & coaching
AWARENESS
DIGITAL STRATEGYSocial Media Strategy
CONCEPTSInbound (listen) /Outbound (talk)
Destinations / StreamsFix / Mobile
FUNCTIONALREQUIREMENTS
(site, portal, apps, channels, ...)
RFP ASSISTANCE
DEVELOPMENT follow-up
CONVERSATION MNGTday2day, guidance, follow-up
1
2
3
4
5
Mobile Strategy
Sta
rtS
trat
eg
y &
Co
nc
ep
tsD
eta
ilsN
ext
Our Approach
17donderdag 26 mei 2011
Some Clients (media & entertainment)
18donderdag 26 mei 2011
Some Clients (advertisers & B2C )
19donderdag 26 mei 2011
Some Clients (corporate & B2B)
20donderdag 26 mei 2011
Some Clients (government & non-profit)
21donderdag 26 mei 2011
Our Team
22donderdag 26 mei 2011
Our Team
Jo Caudron
Dado Van Peteghem
Florence Pérès
Dear Media has a small but dedicated team of experienced experts.
When needed we complement our team with skilled freelancers and external partners.
23donderdag 26 mei 2011
Jo Caudron
• Founding Partner of Dear Media (www.dearmedia.be)
• Active in interactive since 1993 as (co-)founder of Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...)
• Media thinker, innovator & strategist
• Interested in all things digital, social & mobile, new media & connected TV
• Consultant, Entrepreneur, Speaker, Writer
• Vice-President IAB Belgium
• Contact
• jo@dearmedia.be
• http://jocaudron.me (for the personal stuff)
• http://www.linkedin.com/in/jocaudron (for the business stuff)
• www.twitter.com/jcaudron (for my technology newsfeed)
24donderdag 26 mei 2011
Dado Van Peteghem
• Studied Communication Sciences and Applied Information Technologies at Ghent University
• Strategic consultant at Dear Media, a full service consultancy company, committed to preparing companies for the way ahead and the exciting future to come
• Previously at InSites Consulting as senior consultant
• Congress Committee Member at Stichting Marketing
• Guest lecturer & keynote speaker: @ Vlerick International Business School @ EMLYON European Business School @ Mercator Academy @ IAB Academy @ Internet Marketing School
• Contact
• dado@dearmedia.be
• twitter: @dadovanpeteghem
• http://be.linkedin.com/in/dadovanpeteghemAvid blogger on: dadovanpeteghem.com
25donderdag 26 mei 2011
Florence Pérès
• Studied Marketing & Communication in Ghent
• Strategic Consultant at Dear Media, a full service consultancy company
• Focus on customer centric concept development
• Previously at ONE Agency and The Reference
• 15 years of experience in digital agencies and consulting companies
• Contact
• florence@dearmedia.be
26donderdag 26 mei 2011
DearMedia in the Media
27donderdag 26 mei 2011
DearMedia in the (online) Media
• Frequent interventions in Terzake (newsshow in Canvas TV by VRT)
• Frequent interventions in national radio (Radio1)
http://video.canvas.be/social-media-for-dummies
28donderdag 26 mei 2011
DearMedia in the (online) Media
29donderdag 26 mei 2011
DearMedia in the (online) Media
http://www.youtube.com/watch?v=IwBzX7VoAtE&feature=related
http://www.youtube.com/watch?v=Vm7IODwCNeg
30donderdag 26 mei 2011
The Budget
31donderdag 26 mei 2011
Budget: first country
32donderdag 26 mei 2011
Budget: next countries
33donderdag 26 mei 2011
Social Media for Total BelgiumSome Extra Information
May 25
jo@dearmedia.be
34donderdag 26 mei 2011
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