innovawood seminar, april 22, 2013, geneva · 4/22/2013  · redesigning the future with renewable...

Redesigning the Future with Renewable Packaging

InnovaWood Seminar, April 22, 2013, Geneva

Ohto Nuottamo, Stora Enso Renewable Packaging Business Area

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Redesigning the Future with Renewable Packaging Consumer and packaging

The strive for biopackaging

Redesigning with renewables

Case DDSi Pharma package

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The integral brand

Consumer interest in the origin of the goods

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The responsible choice: life cycle approach

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The consumer experience

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Why do we find packaging to be redundant?

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From linear to circular economies

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The strive for biopackaging

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The plastic industry remedy: biopolymers

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The consumer confusion

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Coca Cola PlantBottleTM

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’’30% less plastics’’

The tree-based industry medicine: forest carbon leasing

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Liquid cartons: 80 % less plastics

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Biocup: 98% less plastics

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Our vision: 100% tree-based biopackaging

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Tree-based circular economy

Redesigning the future

DesignStudio by Stora Enso

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Workshop culture

Hand in hand

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Global DesignStudio network

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FINLAND, Lahti SWEDEN

Skene

HUNGARYKomarom

CHINA, Beijing INDIA Chennai

POLAND, Lodz

RUSSIA, Balabanovo

ESTONIA Tallin

LATVIA Riga LITHUANIA

Kaunas

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Redesigning the future with renewable packaging

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Plastic was trees, once

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Tree cracking: from macro to miniscale

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Packaging

Energy and biofuels

Composites

Intelligent wood

structures

Pharmaceuticals & Well-being

Next generation wood and

paper products

Biopolymers Biochemicals

Case Intelligent, Renewable Packaging

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Stora Enso Pharma DDSi Wireless A new solution to simplify adherence control

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Numbers behind inadherence

* Hypercholesterolemia, diabetes type 2, psychoses, alzheimer, parkinson, COPD epilepsy, HIV, asthma and tuberculosis

Focus diseases in Western Europe and the US

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Stora Enso Pharma DDSi Wireless

• Conductive ink on carton board based blister inlay connected to a cellular module

• Tracks one pill at the time and using GSM/GPRS cellular networks delivering data to electronic health record systems

• Renewable, recyclable carton and reusable cellular module with chargeable battery One time cost for the module and no need for

extra readers

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Stora Enso Pharma DDSi Wireless

• Almost real time follow-up possibility for healthcare service providers

• Long life time (>100 days) without charging if

one data delivery per day • Daily follow-up possibilities towards patients,

like voice call, SMS or personal visits when medication not taken

• Design adjustable for different blister layouts

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Room for radical innovations

Innovative Packaging Powered by the Sun

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Ohto Nuottamo Senior Packaging Adviser, Stora Enso Renewable Packaging

ohto.nuottamo@storaenso.com

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