innovative business and pricing models - john tinsley (iconic translation machines)

Innovative Business and Pricing Models: for MT

TAUS Industry Leaders Forum. 6-7th June 2014, Dublin

John TinsleyCEO & Co-Founder

Quality Required

Integration Needs

TM Leverage

Buyer Maturity

Training Data

Language

Volume

Content

Factors influencing the MT business model

High TM

Leverage

Low MT

Effectiveness

Language

Not all languages are created equal

French German Turkish Finnish

Spanish Chinese Korean Hungarian

Portuguese Japanese Thai Basque

Quality Required

Integration Needs

TM Leverage

Buyer Maturity

Training Data

Language

Volume

Content

Factors influencing the MT business model

High TM

Leverage

Low MT

Effectiveness

Training Data

Corpora. Dictionaries. Terminology.

Quality Required

Integration Needs

TM Leverage

Buyer Maturity

Training Data

Language

Volume

Content

Factors influencing the MT business model

High TM

Leverage

Low MT

Effectiveness

MT experience

Little experience A lot of experience

Har

d

“Easy”

LSP/vendor

experience with MT

Ease of

adoption

The more experience the LSP has

with onboarding/training vendors,

and the more experience the vendor

has with MT, the more feasible the

adoption of MT will be

Quality Required

Integration Needs

TM Leverage

Buyer Maturity

Training Data

Language

Volume

Content

Factors influencing the MT business model

High TM

Leverage

Low MT

Effectiveness

The worst business model for

MT is accepting projects that

are destined to fail before they

ever get started.

Software with a Service

“Do-it-for-me” is the new “Do-it-yourself”