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Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Team members
Pavel Michaela Sylvana Petr Crha Beranová Prill Štefan
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Content1. Introduction
2. Situation in Germany
3. Situation in the Czech Republic
4. Comparison
5. Proposals of innovations
6. Conclusion
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
IntroductionChanges in European environment• Trans-national retail chains comming• Globalization process• Changes in population• Changes in customers´ behaviour• Change of small shops´ position
Impact on current situation in retail
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Situation in Germany
• With the following charts you should get a general overview about the results of the customer questionnaire.
• A sample of 50 customers was interviewed.
• The Interview happened online in Berlin.
• Berlin have 3 396 531 Inhabitants.
• The average age is 34.
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
14%
8%
66%
12%
Bio Market
Small - scale grocery
Supermarket
Hyper Market
Where do you do your daily shopping?
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Where do you do your weekly shopping?
10%4%
68%
18%
Bio Market
Small - scale grocery
Supermarket
Hyper Market
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
How often do you go shopping?
16%
60%
24%
daily
twice a week or more
once a week or less
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Are you satisfied?
0
5
10
15
20
25
1 2 3 4 5 6
Opening Hours
Diversity of the productoffer
Design of the shoppingarea
Product Placement
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Are you satisfied with the quality of following products?
0
5
10
15
20
25
1 2 3 4 5 6
meat and cheese
fruits
vegetables
frozen foods
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Summary for Germany• the persons which I asked, go at most to
the supermarket• only 8% do shopping in small-scale
grocery• 60% do shopping once a week or less in
the supermarket• the greatest advantages of the
supermarket are the price and the wide offer of goods
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Situation in the Czech Republic
• part of research apply to customer
• learning about their shopping behaviour
• customers´ attitudes towards small-scale grocery
• country: Czech Republic
• The average age is 38
• No. of informants: 150
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Do you do your daily shopping in retail trade?
31%
69%
Yes
No
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
How often do you do your shopping in super/hyper markets?
9%9%
45%
14%
15%8% almost daily
twice a week
once a week
least once a month
mostly once a month
less once a month
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Are you satisfied with opening hours in your shop?
85%
15%
Yes
No
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
What do you miss in the small shop? (fruit, vegetables, cheese, smoked food)
37%
12%1%11%
17%
22% poor selection
quality
variety
fresh
low cost
I´m satisfied
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Summary of the situation in the Czech Republic
• people do daily shopping mostly in small shops
• they do heavy buyings in the super/hyper markets usually once a week or less
• weekend activities of ordinary family: - shopping in the hyper market joint with leasure activities in shopping center (e.g. cinema)
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Small-scale Retail Research
• Number of shops used in research: 100• Place of research: South Moravia
We will explain you differences between Germany and Czech Republic later in the
Comparison part.
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
23%
25%
52%
Over The Counter
Combination
Self-service shop
What is the way of selling in your shop?
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
What is your highest education level obtained?
1% 50%
36%
13%
Basic Education
Secondary Technical School
Secondary Education
Tertiary Education
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
What is the biggest advantage of a small-scale Retail comparing to the supermarket?
• personal attitude
• more extra services might be offered
• focusing on older people
• availibility closer to the people‘s homes
• no pressure towards the customers
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
What is the biggest advantage of a supermarket comparing to the
small-scale retail?
• sales
• everything in one place
• lower prices comparing to the SSR
• modern life style
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Influence of the closest supermarket on the small-scale retail
• turn-over lowered
• smaller purchases
• less customers
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Do the broadsheets influence you? Czech Republic
63%
37%
Yes
No
Germany
44%
56%
Yes
No
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Czech Republic
37%
21%1%1%2%
4%
19%
1%6% 3% 3% 2%
goods selection low prices
quality time for calm shopping
attractive environment parking
everything is situated in one place oportunity of another activities
shopping action opening hours
one big purchase I don´t know
What is the advantage of super/hyper markets in customers opinion?
Germany
6%
26%
22%14%
14%
8%8% 2%
more fresh goods through higher buying rate bigger offer of the goods
more favourable price array of products standardised
parking service
shorter procurement lead time for any length of opening hours
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
What is the advantage of small-scale retails in customers opinion?
Czech Republic
34%
6%18%6%
22%
1%9% 4%
lucrative placement (close the house) few people
fast purchase buying only necessary goods
individual admission quality, price
none I don´t know, I don´t shopping there
Germany
13%3%
37%5%8%
5%3%
8%
10% 8%
individual offer of goods better advice
personally and confiding advice individual opening hours
accessibility by walk fresh goods
spezific offer speediness
possibility to taste clarity
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
ON-LINE RETAILING
MARKETING
STRATEGY
OFFER OF GOODS
LOGISTIC
STRATEGY
Innovations in Small-scale Grocery Retail
Introduction Germany Czech Republic Comparison Innovations Conclusion
Death of the small – scales ???
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