innovation of the decade: open ehr technology platform(s) and … · 2011-08-13 · 27 2) today:...

Opening Keynote

A Manifesto for

Healthcare‟s Disruptive

Innovation of the Decade:

Open EHR Technology

Platform(s) and

Ecosystem

Vince Kuraitis JD, MBA

Better Health Technologies, LLChttp://e-CareManagement.com blog

(208) 395-1197

2

Overview

I. A Case Study in Disruptive Innovation:Apple iPhone & Google Android

II. A Manifesto for Healthcare:Open EHR Tech Platform(s) and Ecosystem

Yesterday -- Closed

Today -- Walled Garden

Tomorrow -- Open

III. Implications for the Healthcare Unbound Community

Note: Graphics referencing articles/reports contain hyperlinks to the original source.

3

Is your company a platform? an

application? both?

• Simple view of apps

– Apps need access to data about patient

– Perform process/intervention

– Deliver data back to health record

• Provocative assertion: Almost every healthcare

service or product can function as an “app”

“Chances are you‟re an app”

4

I. A Case Study in Disruptive

Innovation:

Apple iPhone &

Google Android

2 Success Stories

Growth

Value

Competitive Ecosystem

5

6

iPhone + Android Share of Smartphone Internet Usage

April 08: 6%

February 10: 86%

7

Walled Garden

8

What‟s a Walled Garden (WG)?

• Controls users‟ access to content and services

• Restricts the user‟s navigation within particular

areas (applications)

• Not all alike: differing heights and levels of

permeability to the walls.

9

Walled Garden (WG): Apple iPhone

• Chronology

– March 7, 2007: Apple introduces iPhone “product”

– March 2, 2008: Apple opens API to developers

– March 6, 2008:

• 100,000 downloads of SDK

• Kleiner, Perkins announces $100 M investment fund

– November 4, 2009: 100 K apps

– July 2010: 225 K apps

10

• Business model

– Open API

– Virtually every other aspect closed

• Integrated hardware/software platform

• Non-swappable applications

• Exclusive distribution of apps.

• Restriction on carrier choice

• Restrictions and controls on developers

– Multiple revenue sources -- HW $$, developer $$, app

store

– Highly controlled user experience

11

iPhone Revenue

Q2:07 $5M Q1:10 $5.5B

12

13

Google Android Operating System--

Open Platform

• Open Handset Alliance: 30+

companies

– Google Android open source

SW

– Multiple handset developers

bring hardware

• Open API

• 20+ smartphones on the

market use Android OS

• 70+ K Android apps

• Google maintains “control

points”, e.g., see http://www.visionmobile.com/blog/2010/04/is-

android-evil/

14

Google can give away Android

because...

“...we make money, and lots of it, it

turns out, from advertising on

mobile phones.”Eric Schmidt, CEO, Google

15

16

Result: A Vibrant, Competitive Ecosystem

17

II. A Manifesto for

Healthcare:

Open EHR Tech Platform(s)

and Ecosystem

18

Modularity: Dis-Integration of the

Computer Industry

Source: Venkatraman, N. Winning in a Network Centric Era, 2006

19

From EMR 1.0 ...

20

.... EHR 2.0/

Clinical

Groupware

v1.1, June 2009

21

Evolution of EMR/EHR Technology

1)Yesterday: Closed/Monolithic

2)Today: Walled Garden EHR

Platforms

3)Tomorrow?: Open EHR

Technology Platform(s) with Plug-

and-Play Modular Apps

22

From 1) Closed to 2) Walled Gardens to 3)

Open Platform(s)

1

2

3

23

24

Open

• Disagreement about terminology

• Openness not synonymous with

– Free

– Open source

– open not same as "good"; closed not "bad"

• Will WG platforms be innovative? Some.

– Acknowledge -- Many benefits of closed system

• Control over user experience

• Security, privacy

– But, best case scenario is competition between WG and Open EHR platforms

• Many misc examples of platform control, e.g.,

– iPhone battery not user replaceable

– Proprietary 30 PIN cable vs. USB

• Customer POV of interoperability, modularity, plug-and-play: "It just works"

25

A taxonomy of “open”

(one example)

1) Open source – and especially it‟s impact on devices –Android

2) Open standards – W3C standards

3) Open APIs i.e. Application Programming Interfaces – for instance access to Location APIs

4) Open access (freedom to contact anyone on the network),

5) Open choice of enablers (for example – the ability to choose your billing system),

6) Data portability (ownership of your data)

7) The ability to access any application (i.e. not just the provider‟s application) a.k.a the classic „Walled Garden‟ debate – On deck/ Off deck„Open‟ in relationship to the Cloud

9) Impact on developers and a shift in value to the edge of the network

10) Low barriers of entry for third party developers

26

Maximizing vs. Optimizing Openness?

27

2) TODAY: “Walled

Garden” EHR Platforms

1) AMA/Dell AMA to team with Dell for EHR info platform 3/10

2) AT&T AT&T Expands Healthcare Community Online to Improve Patient Care 2/10

3) Axolotl Axolotl Corp Showcases New SOA Technology at HIMSS 2010 3/10

4) Covisint Covisint Jumps onto PaaS Bandwagon 11/09

5) Eclipsys Eclipsys Introduces Open Platform to Transform Health IT and Drive Electronic Health Record Adoption 3/10

6) GE GE IT CEO touts debut of next-gen clinical knowledge platform, eHealth Platform 3/10

7) Henry Schein Henry Schein Announces the Launch of Innovative Henry Schein ConnectHealth (TM) Collaborative 3/10

8) Medecision MEDecision Webinar Will Introduce New InFrame Collaborative Health Information Service Technology 3/10

9) Medicity Medicity Opens Its Health Information Exchange Platform to Third-party Application Development 11/09

10) Microsoft/Eclipsys Microsoft and Eclipsys Announce Health Care IT Alliance 2/10

11) Navinet NaviNet Offers End-to-End Healthcare Communications Platform 2/10

12) Quest Diagnostics Quest Diagnostics Unveils Care360 EHR 3/10

13) Verizon Verizon Launches IT Platform to Help Accelerate Adoption of Electronic Health Care Records 3/10

28

Will WG platforms result in innovation?

• 13+ platforms!

– Cost/time to get up learning curve with each platform?

– How easy is the API to learn/use?

– How are revenues split?

– Which platform(s) have market viability?

• Likely winners unclear

• High transaction costs of exploring options

• Wait and see?

How will app vendors view WG platforms?

29

From 1) Closed to 2) Walled Gardens to

3) Open Platform(s)

1

2

3

30

3) Tomorrow?: Open EHR Technology

Platforms with Plug-and-Play Modular Apps

• Open at many levels (not necessarily all)

– API

– Patient ownership of data

– Data portability

– Open standards

– Open source

– Cross-platform apps

– Low barriers to entry/restrictions for developers

– etc.

31

1) Technology platforms that support substitutable applications should be promoted.

2) Messages and protocols for data exchange should be allowed to emerge on demand in a market-driven approach, and specified transparently at every level.

3) Protocols and application programming interfaces should allow the possibility of multiple platforms co-existing.

4) Application programming interfaces should be open.

5) Substitutable application or platform vendors should not have control over what is installed on the platform

6) Application installation should be turnkey.

7) The intellectual property of platforms and applications should be kept separate.

8) All applications should be removable and none should be required to run a platform.

9) The platform should have a highly efficient delivery mechanism for applications.

10) Certification requirements for platforms and applications should be kept minimal to maximize substitutability.

Android-like

32

3 Elements for Disruptive Innovation

1) Technological enabler. Typically, sophisticated

technology whose purpose is to simplify, it

routinizes the solution to problems that previously

required unstructured processes of intuitive

experimentation to resolve.

2) Business model innovation. Can profitably

deliver these simplified solutions to customers in

ways that make them affordable and conveniently

accessible.

3) Value network. A commercial infrastructure

whose constituent companies have consistently

disruptive, mutually reinforcing economic models.MIA

33

...early spring flowers ready to burst forth in a

blossom of innovation

34

Drivers Toward an Open EHR

Technology Platform

• The Office of the National Coordinator for Health IT (ONC).

– …we believe that it will be common in the near future for Certified EHR Technology to be assembled from several replaceable and swappable EHR Modules. Health & Human Services, Interim Final Rule on Standards , December 2009 p.41

• Google Health and Microsoft HealthVault

• The Clinical Groupware Collaborative

• Free or freemium EHR offerings such as Practice Fusion

• Free and open source software (FOSS) e.g., Mirth , VISTA

• openEHR

• NHIN-Direct

• ONC SHARP Grant for Childrens Hospital Boston and Harvard Medical School

• Application vendors

• WG platforms (...migration toward openness)

35

III. Implications for the

Healthcare Unbound

Community

36

Value Creation vs. Value Capture

Platform or App?

37

What‟s the disruptive opportunity in an open

EHR technology platform?

• Value creation/capture battle between platforms &

apps

– Platform owners (e.g., Apple iPhone) want to capture the

value by maintaining tight control over their platforms

– Application vendors are incentivized to commoditize the

platform so that value creation and value capture can

migrate to the applications themselves

38

1) Yesterday: HU Companies

(Apps with no platform)

39

2) Today: Walled Garden EHR

Platform/Apps

Platform A

Size = Value capture opportunity

40

3) Tomorrow: Open EHR Technology

Platform/Apps

Platform A

Size = Value capture opportunity

41

Beneficiaries of Open EHR Technology

Platform(s)

• Patients

• Doctors & hospitals: competition, lower prices,

no lock-in

• Payers

– Government

– Commercial

– Employers

• 1000s of app vendors

• Other care providers

42

The Value of the Clinical Groupware Collaborative

http://clinicalgroupwarecollaborative.org

43

Stages 2 & 3 of HITECH “Meaningful Use”

will be a bonanza for the HU community

44

A Thousand Flowers of Innovation In Full

Blossom

45

END