innovation in enterprise education: reflecting on the experiences of cedar leigh sear principal...

Innovation in Enterprise Education: Reflecting on the Experiences of CEDAR

Leigh SearPrincipal Lecturer in Enterprise Development, CEDARChief Executive, SFEDI Solutions

Professor Lester Lloyd-ReasonProfessor of International Enterprise Strategy, Director of CEDAR

The Next 10 Minutes …

• Three key questions:

• What is CEDAR?

• What is enterprise education?

• How is CEDAR innovative in the design, development and delivery of enterprise education?

CEDAR - Objectives

• At CEDAR we blend theory and practice to create knowledge, improve understanding and challenge thinking in the area of enterprise and entrepreneurial management

• In 10 years time we want a $1bn Cambridge company to say “We did it the CEDAR way”’

CEDAR – Our Values

• We do things differently. We push boundaries, we take risks, we are courageous. We strive to be great at everything we do

• And we do this to inspire all those engaging with CEDAR to empower them to get more out of themselves and more out of everyone around them

CEDAR – Our Approach

Pedagogy

Applied/EngagedResearch

EnterpriseDevelopment

- BA in Enterprise and Entrepreneurial Management- MA in Entrepreneurial Management

- Research projects- PhD Research Studentships- Dissemination

Internal:- HEIF 5 work- Big Pitch- Little Pitch- StartupLab- Mentoring

External:- Enterprise workshops- Enterprise fellowships- National enterprise development work- International enterprise development work

Enterprise Education in HE

• Increase in enterprise education offerings over the last ten years in response to a number of drivers

• Two approaches to enterprise education can be identified:– The study of enterprise and entrepreneurship (learning

‘about’) - enhancing understanding of enterprise and entrepreneurship through reflection on knowledge and theory

– Learning how to do or be enterprising and entrepreneurial (learning ‘for’) - developing the mindset and capabilities required to be enterprising and entrepreneurial

Enterprise Education in HE

About … For…

Teaching pedagogy Didactic Facilitative

Teacher or student-led Teacher-led Student-led

Teaching methods LecturesSet textsSeminars

WorkshopsCase studiesGuest speakersGroup projects

Learning and assessment methods

ExamsWritten assignmentsStudent presentations

Group business plansStudent presentationsReflective statementsPeer assessment

Learning context Classroom-based Practice-based

Enterprise Education in HE

The delivery of the desired entrepreneurial outcomes challenges HEIs and educators to review and reflect on what needs to be taught and learnt and how the appropriate learning environments and approaches can be created. Such practices should be clearly aligned with existing goals, outcomes and assessment processes (Herrmann et al., 2008, p. 29)

CEDAR - The BA …

BA (Hons) Enterprise and Entrepreneurial Management

•Numbers capped at 25•Innovative delivery – use of entrepreneurs•Learning in residence•Learning by doing

CEDAR – The BA …

• Opportunities• Alternative/different

perspectives• Networking and relationship

development• ‘Bringing the future forward’

– use to critique theory and concept

• Understanding of own personal value and employability options

• Challenges• Understanding of teaching

and assessment strategies• Quality ‘assurance’ – e.g.

learning from doing• Managing student

expectations• Requires time to maintain

relationships

CEDAR -Enterprise Development

• HEIF 5: Student Enterprise Agenda– The Big Pitch– The Little Pitch– StartupLab™

• International work– Romania: ANTREMAN – South Africa” Growth Beyond Borders

• CEDAR Enterprise Fellows

Light Blue Software

CEDAR Enterprise Fellows 2011

CEDAR – Applied Research

• SME Internationalisation – Dr Brynn Deprey• Entrepreneurial Cognition – Lianne Miller• Social Entrepreneurship – Linda Pusia• Key Performance Indicators for Entrepreneurial

Businesses – Magdalena Partac• Systemic Barriers to Entrepreneurship in South Africa

– John Mabhegede

CEDAR - The Future

• Develop a new Masters in Entrepreneurial Management

• Extend our HEIF 5 activity to help drive the student enterprise agenda

• Growth through the Barclays Africa project• Three more PhD bursary research students in

2013/14• Watching a couple of our startups take off and

flourish• Things just outside of our range of vision

What Do We Really Do?

Questions?Find out more: www.anglia.ac.uk/cedar

Follow us: @CEDARenterprise

Get involved: lester.lloyd-reason@anglia.ac.uk