innovation for digital talent acquisition: from lab dreams to real solutions

INNOVATION FOR DIGITAL TALENT ACQUISITION: From Lab Dreams to Real Solutions

KANE COCHRAN & TOMYA RYANSRECRUITING INNOVATION SUMMIT

MAY 17, 2011

#LabDreamsPersonalized Candidate ExperienceFacebook InnovationMobile InnovationLive Twitter FAQ

WHAT WE’RE COVERING

#LabDreams Personalized Experience: #sjm#LabDreams

#LabDreams Personalized Experience: #sjm

#LabDreams Personalized Experience: #sjm#LabDreams

#LabDreams Personalized Experience: #sjm

#LabDreams Personalized Experience: #sjm#LabDreams

#LabDreams

PROBLEM TO SOLVEcreate a more personalized

experience on CWS

Personalized Experience: #sjm

#LabDreams

WHAT WE WANTED TO DO

1) Allow job seekers to login w/ their LinkedIn or Facebook profile

2) Personalize their experience

3) Tap into their network & make it easy to send job recommendations

Personalized Experience: #sjm

#LabDreams

TomyawithMINI

Personalized Experience: #sjm

#LabDreams

live demo

Personalized Experience: #sjm

#LabDreams Personalized Experience: Takeaways

Advanced Idea

Create a career website experience that tailors itself to each user’s interests, profiles, and interactions on the site

Starter Idea

Make it easier to fill out forms & new profile info by auto-filling with social data

Original Idea

Leverage social profile data to make relevant and automatic job recommendations & referrals

#LabDreams

RESULTS/ROI SLIDESnot yet, but thats expected

Personalized Experience: #sjm

#LabDreams

Tomyawith

Personalized Experience: #sjm

#LabDreams Facebook Innovation: #fbapps#LabDreams

#LabDreams Facebook Innovation: #fbapps

#LabDreams Facebook Innovation: #fbapps

#LabDreams

PROBLEM TO SOLVE SLIDEgive Facebook users what

they want when they want it

Facebook Innovation: #fbapps

#LabDreams

1) Give Facebook users what they want2) Build a content-rich mini CWS on FB3) Play intelligently in the stream4) Most importantly: Leverage social data!

WHAT WE WANTED TO DO

Facebook Innovation: #fbapps

#LabDreams

CUSTOM TABS & INSTREAM

Facebook Innovation: #fbapps

#LabDreams Facebook Innovation: Takeaways

Advanced IdeaPlay in the stream, leverage social data, design splashy pages that promote interaction and foster a real community

Starter Idea

Make sure candidates can search jobs on your FB Careers Page without having to leave Facebook

Original Idea

Leverage social data and take custom tabs beyond splashy marketing and ... play in the stream

#LabDreams

Tomyawith

Facebook Innovation: #fbapps

#LabDreams Mobile Innovation: #mobilsocial#LabDreams

#LabDreams Mobile Innovation: #mobilesocial

#LabDreams Mobile Innovation: #mobilesocial#LabDreams

#LabDreams Mobile Innovation: #mobilesocial

#LabDreams Mobile Innovation: #mobilesocial

#LabDreams Mobile Innovation: #mobilesocial

#LabDreams

PROBLEM TO SOLVE #1addressing the biggest complaints

about mobile web experience: speed and size.

Mobile Innovation: #mobilesocial

#LabDreams

1) Speed up access to content by personalizing the mobile experience

WHAT WE WANTED TO DO

Mobile Innovation: #mobilesocial

#LabDreams

live demoMOBILE

Mobile Innovation: #mobilesocial

#LabDreams

PROBLEM TO SOLVE #2how to give participants at your event

access to the info they need

Mobile Innovation: #mEvents

#LabDreams

1) Leverage Twitter, 4SQ, GPS, and Jobs to engage mobile users @ events

WHAT WE WANTED TO DO

Mobile Innovation: #mEvents

#LabDreams

live demoMOBILE EVENTS PAGE

Mobile Innovation: #mEvents

#LabDreams

PROBLEM TO SOLVE #3stand out from the crowd by

creating unique search experiences on mobile devices

Mobile Innovation: #mobileAR

#LabDreams Mobile Innovation: #mobileAR#LabDreams

#LabDreams

1) Engage the mobile and tech savvy job seeker by creating a unique search experience for smartphone users

WHAT WE WANTED TO DO

Mobile Innovation: #mobileAR

#LabDreams

live demo

MOBILE AUGMENTED REALITY JOB SEARCH

Mobile Innovation: #mobileAR

#LabDreams

Advanced IdeaCreate a total talent lifecycle application that transforms itself at every stage of the employee lifecycle

Starter Idea

Get the

foundation of

your mobile

recruitment

strategy setup by

launching a mobile

career website

Original Idea

Give mobile users access to great content and create unique mobile search experiences

Mobile Innovation: #mobileAR

#LabDreams

Tomyawith

Mobile Innovation: #mobileAR

#LabDreams Live FAQ Pages: #twaq#LabDreams

#LabDreams

#LabDreams

Live FAQ Pages: #twaq

#LabDreams Live FAQ Pages: #twaq

#LabDreams Live FAQ Pages: #twaq

#LabDreams Live FAQ Pages: #twaq

#LabDreams Live FAQ Pages: #twaq

#LabDreams

PROBLEM TO SOLVE SLIDEgiving job seekers unique access to the info they need/want about

your organization

Live FAQ Pages: #twaq

#LabDreams Live FAQ Pages: #twaq#LabDreams

#LabDreams Live FAQ Pages: #twaq#LabDreams

#LabDreams

1) Refresh company FAQ pages by injecting them with dynamic, community-driven info via Twitter

WHAT WE WANTED TO DO

Live FAQ Pages: #twaq

#LabDreams

Tomyawith

Live FAQ Pages: #twaq

#LabDreams

live demoTWITTER FAQ

Live FAQ Pages: #twaq

#LabDreams

Advanced IdeaUnless you want to interview, hire, fire and conduct all your business on Twitter, stick with the Original Idea for now

Starter Idea

Leverage Twitter

for Live Q&A

Original Idea

Leverage Twitter for Live FAQ and bring the conversation to your CWS... live.

Live FAQ Pages: #twaq

#LabDreams Continued Q&A

Youwith

#LabDreams

KANE COCHRANNATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE

http://linkedin.com/in/kanecochranhttp://twitter.com/KaneCkcochran@hodes.com

TOMYA RYANSDIRECTOR, TALENT ACQUISITION GROUP

http://www.linkedin.com/in/tomyaryansryanst@mskcc.com

Thank You