innovation cluster for industrial climate protection technologies
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Dr. Ingo Gaida & Marco Casanova
Global Energy Basel, SwitzerlandFebruary 22nd, 2012
CleanTechNRW-
Innovation Cluster for
Industrial Climate Protection Technologies
Topics
Who is CleanTechNRW?
How have we become what we recently are?
Conclusion
Fußzeile | 31.07.12 | 2
Who is CleanTechNRW?
CleanTechNRW
Introduction CleanTechNRW | 31.07.12 | 4
Introduction CleanTechNRW | 31.07.12 | 5
Innovation at the Edge of Industries
CleanTech is a global growing Market
#6 Quelle: Umwelttechnologie-Atlas für Deutschland 2009
2020
3.136 Mrd. €
CleanTechNRW: Focus on Energy Storage, Efficiency & Competencies
#7
PROJECTS
MÄRKTE
STRATEGIE
ENERGY-STORAGE
COMPETENCES
EFFICIENCY
Enabling renewable Energy using industrial Energy Storages
#8
Enabling CO2-neutral Buildings by using innovative Materials & Technology
#9
Wheel of Competencies CleanTechNRW
#10
What are our objectives?
The predominant goals of the cluster are…
1.To ensure supply guarantees and improve resource- and energy efficiency
2.To ensure a high living standard
3.To benefit from fast growing global CleanTech markets in the short and long run
4.To create attractive jobs
5.To contribute to a sustainable development on a global basis
Introduction CleanTechNRW | 31.07.12 | 11
How have we become what we recently are?
A co-ordinated approach taking rational & emotional aspects into account!
•Stakeholder Perspective (what’s in for me?)
•Teambuilding
Fußzeile | 31.07.12 | 12
How have we become what we are today?
•A co-ordinated approach taking rational & emotional aspects into account!
•Stakeholder Perspective (what’s in for me?)
•Teambuilding
Fußzeile | 31.07.12 | 13
To become one of the World’s most respected
and successful CleanTech Cluster
CleanTechNRWAspirations
TOP
INNOVATOR
TRUSTED MEMBER & PARTNER
INTERNATIONALCLEANTECH
LEADER
BEST TALENT AND TEAMS
Fußzeile | 31.07.12 | 15
Key messages
Favorable comments
Know how through open innovation
Relevance & future potential
Purpose of participation
Targeted behavior
Perspectives are recognized
The industry shows its colors
Third-party funds & interesting task
The industry moves
We take it seriously
Target groups
Opinion leaders
Influencers of Opinion leaders
DAX companies
DAX project collaborators
SME
Academia
Regional politics NRW
Federal Government
CleanTech opinion leader
Unions and other clusters
Attitude leads to behavior
Active, but subtle influence
Motivation to give active input
Active support through personal commitment & participation
Sign LOI, mark presence
Sign LOI, active participation
They expose themselves & lobby
Commitment
They welcome the initiative
Positive ‘word-of-mouth’ & cooperation
Support and openness towards cooperation
Stakeholder management through addressing the various target groups
Will to cooperate is recognized
Fußzeile | 31.07.12 | 16
CleanTechNRWStrategy: Positioning & Communications
PRIMING
FRAMING
AGENDA SETTING
INDEXING
Fußzeile | 31.07.12 | 17
AGENDA SETTINGWho sets the issues?
AGENDA SETTING
Fußzeile | 31.07.12 | 18
Key messages
Industrial location Germany
Know how through open innovation
Relevance & future potential
Purpose of participation
Perspectives are recognized
The industry shows its colors
Third-party funds & interesting task
The industry moves
We take it seriously
Stakeholders
DAX companies
DAX project collaborators
SME
Academia
Regional politics NRW
Federal Government
CleanTech opinion leader
Unions and other clusters
Attitude leads to behavior
Motivation to give active input
Sign LOI, mark presence
Sign LOI, active participation
They expose themselves & lobby
Commitment
They welcome the initiative
Positive ‘word-of-mouth’ & cooperation
Support and openness towards cooperation
Agenda setting
Will to cooperate is recognized
Targeted behavior
Opinion leaders
Influencers of Opinion leaders
Active support through personal commitment & participation
Active, but subtle influence
Fußzeile | 31.07.12 | 19
INDEXINGWho gives weight to the issues?
AGENDA SETTING
INDEXING
Fußzeile | 31.07.12 | 20
Key messages
Industrial location Germany
Know how through open innovation
Relevance & future potential
Purpose of participation
Perspectives are recognized
The industry shows its colors
Third-party funds & interesting task
The industry moves
We take it seriously
Stakeholders
DAX companies
DAX project collaborators
SME
Academia
Regional politics NRW
Federal Government
CleanTech opinion leader
Unions and other clusters
Attitude leads to behavior
Motivation to give active input
Sign LOI, mark presence
Sign LOI, active participation
They expose themselves & lobby
Commitment
They welcome the initiative
Positive ‘word-of-mouth’ & cooperation
Support and openness towards cooperation
Indexing
Will to cooperate is recognized
Targeted behavior
Opinion leaders
Influencers of Opinion leaders
Active support through personal commitment & participation
Active, but subtle influence
Fußzeile | 31.07.12 | 21
FRAMING
AGENDA SETTING
INDEXING
FRAMING: Who influences the interpretation frame(s)
Fußzeile | 31.07.12 | 22
Key messages
Industrial location Germany
Know how through open innovation
Relevance & future potential
Purpose of participation
Perspectives are recognized
The industry shows its colors
Third-party funds & interesting task
The industry moves
We take it seriously
Stakeholders
DAX companies
DAX project collaborators
SME
Academia
Regional politics NRW
Federal Government
CleanTech opinion leader
Unions and other clusters
Attitude leads to behavior
Motivation to give active input
Sign LOI, mark presence
Sign LOI, active participation
They expose themselves & lobby
Commitment
They welcome the initiative
Positive ‘word-of-mouth’ & cooperation
Support and openness towards cooperation
Framing
Will to cooperate is recognized
Targeted behavior
Opinion leaders
Influencers of Opinion leaders
Active support through personal commitment & participation
Fußzeile | 31.07.12 | 23
PRIMING: Who activates the decisive interpretation patterns?
PRIMING
FRAMING
AGENDA SETTING
INDEXING
Fußzeile | 31.07.12 | 24
Key messages
Industrial location Germany
Know how through open innovation
Relevance & future potential
Purpose of participation
Perspectives are recognized
The industry shows its colors
Third-party funds & interesting task
The industry moves
We take it seriously
Stakeholders
DAX companies
DAX project collaborators
SME
Academia
Regional politics NRW
Federal Government
CleanTech opinion leader
Unions and other clusters
Attitude leads to behavior
Motivation to give active input
Sign LOI, mark presence
Sign LOI, active participation
They expose themselves & lobby
Commitment
They welcome the initiative
Positive ‘word-of-mouth’ & cooperation
Support and openness towards cooperation
Priming
Will to cooperate is recognized
Targeted behavior
Opinion leaders
Influencers of Opinion leaders
Active support through personal commitment & participation
Active, but subtle influence
How have we become what we are today?
•A co-ordinated approach taking rational & emotional aspects into account!
•Stakeholder Perspective (what’s in for me?)
•Teambuilding
Fußzeile | 31.07.12 | 25
26
Video-Einspielung
27
Innovation Cluster for
Industrial Climate Protection Technologies
CleanTechNRW
VISION
Silicon Valley for industrial Climate Protection TechnologiesSilicon Valley for industrial Climate Protection Technologies
CleanTech System Solutions for Economic Growth & Climate ProtectionSystem Solutions for Economic Growth & Climate Protection
HIGHTECH-STRATEGY 2020 GermanyHIGHTECH-STRATEGY 2020 Germany
MEGA-TRENDSClimate Change Growing Population Worldwide Ressource Scarcity
CleanTechNRWProjects ZinkStarSZinkStarS GILAGILA Farming 2050Farming 2050 CO2nvertCO2nvert
CleanTechNRW
Markets
Renewable Energies & Renewable Energies & Energy StorageEnergy Storage
Material- & Ressource Material- & Ressource EfficiencyEfficiency
Energy EfficiencyEnergy Efficiency
CleanTechNRW
INNOVATIONS
Energy and Heat Storage Energy and Heat Storage SystemsSystems
Production Network and InfrastructureProduction Network and Infrastructure with significant better CO2 Footprintwith significant better CO2 Footprint
Introduction CleanTechNRW | 31.07.12 | 28
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