innovation & change management tanu singh. touchscreen technology innovative & disruptive...

Product Innovation

“Evolving the touchscreen”

Innovation & Change ManagementTanu Singh

Touchscreen TechnologyInnovative & Disruptive technology take over

the keypad oriented market Helped many other markets evolveVery Common and extremely popularCommonplace now, game changer then

Primary FunctionClutter Free interfaceBetter user interfaceGreat display for hi-res photos and videosSleek and attractive devicesTablets don’t need physical keyboard

Solves problemImproves connectivity through emailsProvides info to the users at a glanceNo attachments and portableEasy surface to play

ProsEverything is just great!

ExperimentIf only I could type this long circuitous

sentence that Tanu is making me type to prove a point with my eyes off my touchscreen!

Problems with touchscreenTyping in direct sunlightLonger times to type (at least at first)Cannot type without looking

SolutionsBrighter screens, Super AMOLED displays,

etc.Other solutions like predictive keyboards but

still inadequate

Tactus TechnologyPeople want the buttons when needed but the

touchscreen for a clutter free and clean interface.

http://www.youtube.com/watch?v=t4eh-Cn3Pzk

Disruptive InnovationRemoves the problem of existing customersAttract new customersTap into the gaming marketImproved gaming experiencePerhaps another category of touchscreen

devices

More Innovative UsesBraille on Tablets

Unanswered QuestionsHow well it will respond to the fingers?How will it affect battery backup?How good will be the quality of the surface

screen?Is it possible to use screen protector?

Thank you

Citationshttp://

www.robaid.com/gadgets/tactus-technology-haptic-feedback-on-dynamic-user-interface.htm

http://www.youtube.com/watch?v=t4eh-Cn3Pzk