infostudio2008 a1 - plush toys

DECO3008 DECO3008 infostudio2008infostudio2008

Assignment 1 – Taxonomy

Stephanie Patel (306168065)

Characteristics Characteristics of pof plush lush toytoyss

• Representation(animal/human/fruit)

• Merchandise category(cartoon/brand mascot/occasion/sport mascot/promotion)

• Part of a set/individual

• Country of production company

• Where was it made?• Material

(cotton/polyester/nylon/plastic)

• Texture(fur/fabric)

• Softness

• Additional accessories• Additional purposes• Colour• Gender orientation• Period of ownership• Bought/Gift• Favourability

• Determine major contributor in the production of plush toys

Main production market - Asia

• Do most production companies resort to off-shore (often cheaper) labour? YES

VisualisationVisualisations & s & analysis (analysis (11))

Production networkProduction network

VisualisationVisualisations & s & analysisanalysis ((22))

Gender, Context & ColourGender, Context & Colour

• Usually no target gender, however more direction towards female target (than male)

• Majority of representation is some sort of animal

• No connection between gender/colour, although are brown (teddy bear)

• General representation VS gender orientation

• Range of representation VS gender orientation

• Gender orientation VS colour

• Are alternate purposes added to a plushies marketed towards certain merchanise categories? YES

• Is a plushie more likely to be marketed in a set rather than individually in certain merchandise categories? YES

VisualisationVisualisations & s & analysisanalysis ((33))

Merchandise category Merchandise category dependenciesdependencies

VisualisationVisualisations & s & analysisanalysis ((44))

Favourability dependenciesFavourability dependencies• Does the fact that a plushie is a gift/bought affect how favourable it is?

YES

• Does favourability increase/decrease over time?

VisualisationVisualisations & s & analysisanalysis ((44))

CompositionCompositionRelationship between material, texture & softness rating

Soft

HardHard

Cotton

Polyester

Nylon

Plastic

VisualisationVisualisations & s & analysisanalysis ((44))

Merchandise categoryMerchandise category• Is a particular merchandise category:

– targeted towards a specific gender? SOME– primarily consists of similar plush toy representations? MOST

TaxonomyTaxonomy• Representation/Colour/

Gender– general (animal/human/fruit)

– specific

• Context– Merchandise category

(cartoon/brand mascot/occasion/sport mascot/promotion)

– Set/individual

• Production– Origin of company– Place of production

• Composition– Material (cotton/polyester/nylon/plastic)

– Texture (fur/fabric)

– Softness

• Additional– Accessories– purposes

• Subjective/Personal characteristics

– Period of ownership– Bought/Gift– Favourability