information på agendaen
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© 2011 IBM Corporation
Turning Information into Insight -Information på agendaen!
Oct.11, 2011
Arild KristensenBusiness Value Analyst, North East EuropeArild.kristensen@no.ibm.com +47 90532591
© 2011 IBM Corporation
Volume of Digital Data
Every day, 15 petabytes of new information are generated. 8x more than the information in all US libraries.
In 2011, the world’s codified information base is expected to double every 11 hours.
Variety of Information
80% of new data growth is unstructured content. Mainly generated by email + an increasing amount of documents, images, video and audio.
38% of email archiving decisions receive input from a C-level executive.
23% from a legal/compliance professional.
Velocity of Decision Making
70% of executives believe that poor decision making has had a degrading impact on their companies’ performance.
Only 9% of CFOs believe they excel at interpreting data for senior management.
The Information Challenge
Volume of Digital Data
An oil field can generate one terabyte, or 200 DVDs’ worth, of data daily. An oil and gas engineer can spend up to 60% of their time mining this data.
© 2011 IBM Corporation
Why is Information Agenda needed?
“…Information about our clients and products is fragmented and inconsistent across dozens
of applications…”
“…Information is growing like crazy,we need to get control of it…”
“…We need a better way to incorporate information into our business processes…”
Many customers feel that their business-relevant data & information are weak and that there is a need to act
52% of users
don’t have confidence in the information
they are using
42% of managers
use wrong information
at least once a week
59% of managers
missinformation
they should have used for business decisions
1AIIM 2008 Survey2Accenture 2007 Managers Survey
© 2011 IBM Corporation44
How do we access information
in diverse data sources?
How can everyone use
and trust the same view
of data across my
organisation?
How do we scale to
support mission
critical deployments?
How do we deploy today
and respond to changing
requirements?
Many user roles and demands
Multiple Tools and Processes
Many applications, platforms
Information silos, multiple sources
The Goal: The Goal: Business optimizationBusiness optimization with a single view of information, consistent quality of data, trusted source
The Information Management Challenge
© 2011 IBM Corporation
A Document that articulates the Strategic direction for growing and advancing the businesses objectives by leveraging the power of information and analytics
The People, Processes, and Technology; defined by the Strategy, and implemented via the Roadmap to leverage and apply information to achieve competitive gains
The Policies and Controls that ensure that information is
clearly defined, leveraged, and applied to achieve the Strategy.
A Plan that defines and positions information intensive projects to achieve the strategy and balances
short- and long-term return on investment
Information AgendaA proven, industry-specific approach for aligning information with business objectives
5
© 2011 IBM Corporation6
Establish an information agenda to assess your current situation and develop a roadmap to mature capabilities
Information and analytics maturityHow the business manages information and learns from it
Ad hocAd hoc
FoundationalFoundational
CompetitiveCompetitive
DifferentiatingDifferentiating
Break awayBreak away
Bu
sin
es
s O
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miz
ati
on
Ho
w t
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bu
sin
ess a
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ation
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•Reporting is consistent & trusted
•Standard data definitions and governance
•BI used widely for reporting & analysis
• Information supports basic operational needs
•Lots of data, little information
•Heroic efforts to glean any useful insiight
•Lack analytical skill sets
•Tools not optimized for analytics
•Minimal report standardization
•Manual work arounds
•Lots of manual data manipulation
•Actionable insights & predictive analytics
•Preemptive & predictive business management
• Information deemed strategic asset
•Business scenario modeling
•Prescriptive business measures
•Deep analytical skill sets
• Information is Governed
•Spreadsheets and extracts
•Data warehouses and reporting
•Contextual business rules and pattern recognition
•Content analytics
•Metrics, dashboards, and scorecards
•Master data
•Managing structured, unstructured data
•Predictive, real time analytics
© 2011 IBM Corporation
What is Information Governance?
Information governance is the formulation of policy
to optimize, secure, and leverage information as an
enterprise asset by aligning the objectives of
multiple functions
Information management is the collection and management of information from
one or more sources and the distribution of that information to one or more
audiences (Wikipedia)
© 2011 IBM Corporation
Good governance requires process and accountabilityIBM Information Governance Unified Process
Optional Steps
Required Steps
1) Define Business Problem
2) Obtain Executive
Sponsorship
3) Conduct Maturity
Assessment
4) Build Roadmap
6) Build Business Glossary
7) Understand Data
8) Create Metadata
Repository
5) Establish Organizational
Blueprint
9) Define Metrics
11) Govern Master Data
10) Govern Data Quality
14) Govern Analytics
13) Govern Security &
Privacy
12) Govern Lifecycle of Information
15) Measure Results
© 2011 IBM Corporation
Maturity AssessmentThe Information Governance framework identifies 11 disciplines that areEssential to any Enterprise Data Governance program
Outcomes, the reason we do Governance. The expected benefit to the business.
Enablers, the organizational pre-requisites enabling successful governance.
Core Disciplines, the primary areas in which governance is focused
Supporting Disciplines, techniques and technologies common to core diciplines.
Outcomes
Enablers
Core Disciplines
Supporting Disciplines
Value CreationData Risk Management
and Compliance
Stewardship Policy
Data Quality Management
Information Life Cycle
Management
Organizational Awareness
Security, Privacy & Compliance
Data Architecture
Classification & Metadata
Audit & Reporting
Outcomes
Enablers
Core Disciplines
Supporting Disciplines
Value CreationData Risk Management
and Compliance
Stewardship Policy
Data Quality Management
Information Life Cycle
Management
Organizational Awareness
Security, Privacy & Compliance
Data Architecture
Classification & Metadata
Audit & Reporting
© 2011 IBM Corporation10
Business Transformation
IBM Information Governance Council Maturity ModelWhere are you / where do you need to be ?
Eleven categories to evaluate data governance maturity were identified
Five levels of maturity have been defined
© 2011 IBM Corporation
A software platform is required to systematically create value and lower costs over a strategic period
Different
Business
Users
Business ContextHelps Optimize the Infrastructure
LeverageExisting Information
Assets
External
Information
Sources
© 2011 IBM Corporation12
$12B USD in AcquisitionsOver 10,000 Technical Professionals
Autonomic Operations
Developer Productivity
Deep Compression
pureXML
pureScale
Pervasive Content
Stream Computing
Content Analytics
Advanced Case Management
Smart Analytics Systems
Social Analytics/Consumer Insight
2010
2006
IBM has made $12bn investment in the underlying software platform and has the approach to bring it to life
© 2011 IBM Corporation
Solutions
Over 4,000Dedicated Consultants
Software
Over $12BSoftware Investments
Systems
Over $6Bin Systems Level R&D
Research
10 Years Research in Services; Largest Math Department in Private
Industry
IBM investments designed to accelerate ability to turn insight into action
© 2011 IBM Corporation
Arild KristensenBusiness Value Analyst
Phone: +47 90532591email: arild.kristensen@no.ibm.com
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