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InfographicsHow to easily turn content into visualspeople will want to like and share
MARY OLIVIERIEVP, Executive Creative DirectorCopywriter
@MaryOlivieriECD
DON HARDERAssociate Creative DirectorDesigner
@cbd_dharder
What you’ll learn today…
Why use infographics…and when
Types of infographics
Translating your words into pictures
How to make the infographic
Additional tips and tools
What is an infographic?
(n): a chart, diagram, or illustration that uses graphic elements to present information in a visually striking way
Why and whento use an infographic
Sharing Statistics
Telling a Story
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Showing a Process
TIPSfor identifying images in your words.
Find copy that can beturned into charts or graphs –to make it scannable.
“DStarch1000 can be used in Bakery Mixes, Bakery Products, Seasoning Blends, Pastry Creams, Chewing Gum and Batter applications.
MStarch50 can only be used in Seasoning Blends and Chewing Gum applications.”
=Applications DStarch1000 MStarch50
Bakery Mixes ✔
Bakery Products ✔
Seasoning Blends ✔ ✔
Pastry Creams ✔
Chewing Gum ✔ ✔
Batter ✔
Use colorfor differentiation.
“There are6 projects on hold, 3 behind schedule and 12 on schedule.”
=PROJECTS
Try creating unique illustrations that tell the story.
“To be, ornot to be…” =
Represent ‘things’with imagery.
“10 musicians were tapped…” =
Use pictograms to convey percentages or ratios.
“Four out offive doctors…” =
Let icons dothe talking.
“Drink this and it will kill you.” =
Use callouts tograb attention.
“If you are not completely satisfied we will reimburse you in full.”
=
The Process
steps to go fromwords to pictures.
Step 1:
Read through the contentand identify the type ofinfographic you think it is.
Step 2:
Edit, edit, edit!
Step 3:
Identify the words that can beimages or are asking for agraphic treatment.
Step 4:
Are there numbers?Consider ways to make them scannablevia font sizes or graphs/charts.
Step 5:
Are there any steps that are delineated?If so, is there a way to abbreviate/make them clearer?
Step 6:
Create a writer’s rough.
Headline:The Business of Burgers*
Copy:Here are some juicy facts about America’s favorite sandwich:
• Burgers account for roughly 60 percent of all sandwiches sold.• The hamburger business is a 73 billion dollar business.• There are over 50,000 burger joints located across the country.• Approximately 7.5 percent of all US restaurants are burger joints.• California has the highest number of burger joints. Second is Texas.
Third is Florida. Fourth is Ohio. Fifth is Illinois.• 71 percent of all beef consumed in restaurants is in the form of a burger.
And that ain’t no bull.
* http://www.burgerweb.com/burger-statistics/
Step 1:
Read through the content andidentify the type of infographic you think this is.
Statistical
Headline:The Business of Burgers*
Copy:Here are some juicy facts about America’s favorite sandwich:
• Burgers account for roughly 60 percent of all sandwiches sold.• The hamburger business is a 73 billion dollar business.• There are over 50,000 burger joints located across the country.• Approximately 7.5 percent of all US restaurants are burger joints.• California has the highest number of burger joints. Second is Texas.
Third is Florida. Fourth is Ohio. Fifth is Illinois.• 71 percent of all beef consumed in restaurants is in the form of a burger.
And that ain’t no bull.
* http://www.burgerweb.com/burger-statistics/
Step 2:
Edit, edit, edit!
Headline:The Business of Burgers*
Copy:Here are some juicy facts about America’s favorite sandwich:
• Burgers account for roughly 60 percent of all sandwiches sold.• The hamburger business is a 73 billion dollar business.• There are over 50,000 burger joints located across the country.• Approximately 7.5 percent of all US restaurants are burger joints.• California has the highest number of burger joints. Second is Texas.
Third is Florida. Fourth is Ohio. Fifth is Illinois.• 71 percent of all beef consumed in restaurants is in the form of a burger.
And that ain’t no bull.
* http://www.burgerweb.com/burger-statistics/
Step 3:
Identify the words that can beimages or are asking for agraphic treatment.
Headline:The Business of Burgers*
Copy:Here are some juicy facts about America’s favorite sandwich:
• Burgers account for roughly 60 percent of all sandwiches sold.• The hamburger business is a 73 billion dollar business.• There are over 50,000 burger joints located across the country.• Approximately 7.5 percent of all US restaurants are burger joints.• California has the highest number of burger joints. Second is Texas.
Third is Florida. Fourth is Ohio. Fifth is Illinois.• 71 percent of all beef consumed in restaurants is in the form of a burger.
And that ain’t no bull.
* http://www.burgerweb.com/burger-statistics/
Step 4:
Are there numbers?Consider ways to make them scannable via font sizes or graphs/charts.
Headline:The Business of Burgers*
Copy:Here are some juicy facts about America’s favorite sandwich:
• Burgers account for roughly 60 percent of all sandwiches sold.• The hamburger business is a 73 billion dollar business.• There are over 50,000 burger joints located across the country.• Approximately 7.5 percent of all US restaurants are burger joints.• California has the highest number of burger joints. Second is Texas.
Third is Florida. Fourth is Ohio. Fifth is Illinois.• 71 percent of all beef consumed in restaurants is in the form of a burger.
And that ain’t no bull.
* http://www.burgerweb.com/burger-statistics/
Step 5:
Are there any steps that are delineated? If so, is there a way to abbreviate/make them clearer?
N/A
Headline:The Business of Burgers*
Copy:Here are some juicy facts about America’s favorite sandwich:
• Burgers account for roughly 60 percent of all sandwiches sold.• The hamburger business is a 73 billion dollar business.• There are over 50,000 burger joints located across the country.• Approximately 7.5 percent of all US restaurants are burger joints.• California has the highest number of burger joints. Second is Texas.
Third is Florida. Fourth is Ohio. Fifth is Illinois.• 71 percent of all beef consumed in restaurants is in the form of a burger.
And that ain’t no bull.
* http://www.burgerweb.com/burger-statistics/
Step 6:
Create a writer’s rough.
Making your infographic
Resources for graphics
Stockphotographs
and illustrations
Grab your smartphone
Corporate photo library
Built-inonline tools
Be mindful of whatyou download from
the Internet.
Design Considerations
Consider white space
Share only what you need to
Brand colors
Three fonts or less
Ask questions
Honor ownership
Inspiration
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What we talked about today…
Why use infographics…and when
Types of infographics
Translating your words into pictures
How to make the infographic
Additional tips and tools
Thank you.
MARY OLIVIERIEVP, Executive Creative DirectorCopywriter
@MaryOlivieriECD
DON HARDERAssociate Creative DirectorDesigner
@cbd_dharder
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