infographic corefour 082918 - bynder · 2019-01-29 · content marketing the pace of content...

8%

ConvertAttr

act

Manage

Essential Elements: Four Technologies for

Content MarketingThe pace of content marketing is in-tents. But most organizations are missing a key piece of equipment

necessary to survive in the marketing cycle wilderness.

Content creation is an adventure most marketers embark on

Marketing tech everyone needs for basic survival

Which explains why they’re packing in more content

Managing content is getting s’more complicated for everyone

But most marketing organizations are still scouting the territory

Everything is harderwithout the proper tools

DAM is the multi-tool of marketing

Download our guide toThe Core Four: Essential Marketing Technologiesfor a complete look at what you can do with DAMat the center of your marketing stack.

are already on the path.

content marketingtactics13

On average, B2B marketers use at least

ContentMarketingExperienceLevel

It’s useful for finding your way,keeping track of assets and knowingwhere your brand has been.     

“Digital asset management ismoving to the center betweenupstream creative anddownstream delivery.” -Nick Barber,Forrester Research

of businesses have CRM

NOVICE11%

COMPETENT27%

EXPERT24%

29%PROFICIENT

91%

100%

of business leaders usemarketing automation88%

but only 35% have a platformfor managing creative content35%

Nearly everybody witha website has a CMS

MAP CMS CRM DAMMARKETINGAUTOMATIONPLATFORM

CONTENTMANAGEMENT

SYSTEM

CUSTOMERRELATIONSHIPMANAGEMENT

DIGITALASSET

MANAGEMENT

SOURCES

https://info.bynder.com/en/core-four-essential-marketing-technologies

88% 76%&

create at least one piece of content each day

are increasing investment in content marketing

say they plan to produce more content

60% 75% 76%

of B2B of B2C

MASTER

different social mediaplatforms 6 separate differentpaid mediachannels

3

CONTENTMARKETINGEXPERIENCE10

20

30

40

50

60

70

80

90

100