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Post on 28-Jun-2020
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@HamiVlogs
InfluencerMarketing
WhoareInfluencers?
TypesofInfluencers
Micro Macro Mega
10K< >10K >1MN
Influencersinfluence?
InfluencerplanningTime!
Task• Divideyourselvesinto3teams–– Luxury– Automotive– Beauty
• Budget-$100,000
InfluencerPlan
• Research• Audit• Measure• Collaborate• PaidInvite
• Alwayschecktheinfluencer’ssocialvitals–– Engagement– Commentquality
• Requestforcountryreachdetails• Crossreferfollowerprofilesinteractingwiththeinfluencer
HowtoResearchandAudit?
• ChecktotalnumberofFollowersVSEngagement
• Checkaverageof10posts• CheckvitalsviaSocialBlade
HowtoMeasure?
• Lookforgapsandworkaroundbuildingarelationship
• MakethecollaborationaWINWINsituation• Gifts/Vouchersareagreatwaytostart
HowtoCollaborate?
• Checkforinfluencerlicense• Agreeondeliverablesandrequestforscreenshotsoncompletion
• Crossreferengagement
WhentoPay?
Areyouinvitinginfluencersforyournextevent?
Thankyou!
@HamiVlogs
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