indofood company profile

MELINA AMELIA CHRISANTI (Leader/handler) AZMI NURANI (Speaker/handler) DESVY WIDIA ANGGRAINI (Speaker/handler)

CONTENT

History & General Figures Mission & Vision The businesses Finance SWOT (Indomie) STP (Indomie) Marketing Mix (Indomie) Porter‘s five forces

(Indomie)

COMPANY PROFILE

HISTORY

1990 Founded by Sudono Salim as PT Panganjaya Intikusuma

1994 Change its name into PT Indofood Sukses Makmur

1995 Acquired Bogasari flour mill 2005 Joint venture company with Nestle 2005 Acquired plantation companies in West

Kalimantan 2009 - present Developing noodles and food ingredients

businesses

GENERAL FIGURES

8,8 Billion shares issued Rp 5.850 pershare Rp 50,06 Trillion net sales in 2012 10,4 % Return on net sales (increase from 2011) 75.000 Employees

VISSION & MISSION

To provide sustainable solutions for food needs

To continuously improve the people, processes and technologies

To contribute to the welfare of the society 

To continuously improve stakeholders’ values

VISION MISSION

A total food solution company

THE BUSINESSES

The Business

Consumer Branded Product

Bogasari

Agribusiness

Distribution

The Business

Consumer Branded Product - Noodle

The Business

Consumer Branded Product - Dairy

The Business

Consumer Branded Product – Food Seasoning

The Business

Consumer Branded Product – Snacks Food

The Business

Consumer Branded Product - Nutrition and special foods

The Business

Bogasari - Flour

The Business

Bogasari - Pasta

The Business

Agribusiness - Plantation

The Business

Agribusiness - Edible oils and fats

The Business

Distribution

FINANCE

Finance

2010 2011 20120

10

20

30

40

50

60

Net Sales

Net Income

In billion of Rupiah

SWOT ANALYSIS

SWOT ANALYSIS

STRENGTHS WEAKNESESS OPPORTUNITIES THREATS

Range almost all market segments

Wide distribution range

Strong seasonings (Indonesia’s herbs)

Strong image with its slogan

Affordable price Affordable place A lot of variant flavour

SWOT ANALYSIS

STRENGTHS WEAKNESESS OPPORTUNITIES THREATS

Contains MSG Contains

persevative

SWOT ANALYSIS

STRENGTHS WEAKNESESS OPPORTUNITIES THREATS

Expanding the market to global world

Make healthy noodles

SWOT ANALYSIS

STRENGTHS WEAKNESESS OPPORTUNITIES THREATS

Innovation from competitor

Healthy life-style issues

SEGMENTING-TARGETING-POSITIONING

STP

Segmentation Criteria Consumer Markets

Geographic

Indonesia

Psycographic

Lower to middle class

Demographic

Lower to middle income

Children to elder

Behavioural

Regular occasion

Holiday occasion

STP – Perceptual Mapping

Expensive

ModernOld Fashioned

Cheap

MARKETING MIX

Marketing Mix (4Ps)

• Many flavours• Strong brand name

Product

• Cost based pricing• Competition based pricing

Price

Marketing Mix (4Ps)

• National distribution• Strategic stock points

Place

• Intensive use of promotion• Events

Promotion

Porter’s Five Forces

Porter’s five forces

Competition

Potential

entrants

Buyers

Substitutes

Suppliers

LowAll ingredients are its own commodities

Porter’s five forces

Competition

Potential

entrants

Buyers

Substitutes

Suppliers

Low• Indomie

dominates the market

• High capital investment

Porter’s five forces

Competition

Potential

entrants

Buyers

Substitute

Suppliers

Low• End-users

are mostly loyal

Porter’s five forces

Competition

Potential

entrants

Buyers

Substitutes

Suppliers

High• Another

kind of healthy noodle has appeared

Porter’s five forces

Competition

Threat of new

entrants

Buyers

Substitutes

Suppliers

Very high• There are a

lot of competitors Increase

• The demand of instant food is increasing

Thank you for your attention!