indie magazine - researching the market place

Researching the Market Place

Examples of Competing Indie Magazines

Magazine

Target Audience: 30-40 year olds

Frequency: Monthly

Circulation: 91, 678

Price: £4.30

Number of pages: 130+

Feature Articles: Upcoming festivals

Regular Articles: Interviews with different bands and artists

Magazine

Spin magazine cost £4.50 to buy in the UK

Target Audience: 21-31

Frequency: Monthly

Circulation: 47, 235

Price: £3.80

Number of pages: Around 290 per issue

Editor: Simon Harper

Gender: Approx. 50/50

Feature Articles: Top 100, Charts

Regular Articles: Festivals, interviews, New artists

http://www.clashmusic.com/page/advertise-clash

Magazine Target Audience: Kerrang! Target their magazine at a niche audience that are interested in mainly rock/metal music.

Frequency: Weekly

Price: £1.99

Number of pages: Mainly 71 pages per issue

Readers: 15-24 year old (60% male and 40% female)

Circulation: 42, 077

Feature Articles:

Regular Articles:

MagazineTarget Audience: 30-40 year old males

Circulation: 103,017

Price: £3.90

Number of pages: Around 170 per issue

Feature Articles:

Regular Articles:

Magazine

Target Audience: 63% male and 37% female

Frequency: Weekly

Circulation: 23, 924

Price: £2.20

Feature Articles:

Regular Articles: