indiana farm bureau

The Power of Digital and Social

MediaSeptember 10, 2008

Anyone can take the helm when the sea is calm.

Economic uncertainties +

constrained resources +

New era

Past the Industrial Age...

top-down decisionsproduce goods

solving problemscheap energy

gotta keep control

Past the Industrial Age...

Thru the Information Age...

manufacture informationchop down treescreation = connectionstill about control

Thru the Information Age...

the world is suddenly...

small

endangered

in flux

familiar

accessible

interconnected

The Interconnected Age

systemic thinkingdecisions made by groups

 creating solutions waste reduction/elimination

youʼve lost control

The Interconnected Age

(sustainability)

(broadband connections)

(self-organized swarms)

Economic uncertainties +

constrained resources +

New era +

SPEED

"When the rate of external change

- Jack Welchformer Chairman & CEO of GE

exceeds the rate of internal change,the end of your business is in sight."

We will be wrong faster.

Organizational strategy built around old assumptions.

Need new mental models.

Take a moment to consider this...

Your organization came into being because enough people cared.

If your organization didnʼt exist already, would anyone

care enough to create it?

What would it look like?

Need a new model of community.

Itʼs time to reintroduce yourselfstay relevant

small thinking canʼt handle

Self-organized swarmsSustainability issues

Continual struggle for relevancySpeed of change

Being wrong

small thinking canʼt handle

Your Top 3 Challenges

1. Thinking big enough

2. Converting to action

3. Momentum

Present Path

Past Present Future

“All organizations are perfectly aligned to get the results they get” Arthur W. Jones

Vis

ion

where are you now?

Text

Past Present Future

Vis

ion

Past Present Future

Vis

ion

Past Present Future

Vis

ion

Vision

Vis

ion

Past Present Future

Present Path

Vis

ion

Past Present Future

The Vision GapTM

the space between your aspiration

and your present path

Vision GapTM

Vis

ion

Past Present Future

1

10

Vision GapTM Whatʼs yours?

Lead

Manage

Vis

ion

Past Present Future

Entrepreneurial thinkingcloses the Vision GapTM

the last three years

convergence of three factors

ENGAGING CONTENTUNIVERSAL ON-LINE ACCESS

ADVANCED WEB APPS

convergence of three factors

ENGAGING CONTENT UNIVERSAL ON-LINE ACCESS

ADVANCED WEB APPS

broadband revolution at the center

ENGAGING CONTENT UNIVERSAL ON-LINE ACCESS

ADVANCED WEB APPS

broadband revolution at the center

4 Elements of Web 2.0

Prosumer-Participation

Connectedness API: Application Program Interface

Remote data storage

FromFrankDudley’ssurveyfindingspresentedatANAB‐to‐Bconference

IncreasedConversation

“…the pace is so relentless that the expression 24/7 does not do it justice. Think more in

terms of 60/60/24/7. Every second, a

connection is being made with a consumer somewhere.” Christopher Vollmer Always On Advertising, Marketing and Media in an era of Consumer Control

For example…Carmel Softball Complex

• Public forum Tuesday, March 4

• Three weeks prior to Board of Zoning Appeals

• No notice given to Homeowners Association

The Old Way…

• Newsletter drafted on Thursday, March 6

• Mailer stuffed and sent on Wednesday, March 12

• 500 homes reached by Thursday, March 13

“As I grow older, I pay attention less to what men say. I just watch what they do.”

- Andrew CarnegieIndustrialist, Businessman & Philanthropist

THINKThe Interconnected Age

THINK

The Vision GapTM

®