indian sanitary ware industry

Submitted to: Submitted by:Dr. B Charumathi Mohamed Shahbaz SidicAssociate Professor Enrollment No. 15397049Pondicherry University Sec – B, DMS - MBA

• What is Sanitary ware?Devices of porcelain enamel, stainless steel, or other material, such as bathtubs, sewer pipes, toilet bowls, and washbasins. These also includeceramic plumbing fixtures (as sinks, lavatories, etc.)

Contents:

• Sanitary ware Industry in India.• Major Companies in the Industry.• Market Size and Growth.• Growth factors.• Challenges faced by the Industry.• Trends in Sanitary ware Industry.

SANITARY WARE INDUSTRY IN INDIA

• In the past – considered as Low involvement functional product.Today – It is a lifestyle statement.

• Market Divided into Organized and Unorganized Sectors.• Indian Sanitary ware industry is worth $700 million.• Around 69% households - rural areas and

about 19% households - urban areas in India do not have access to safe sanitation. This indicates the latent opportunity in the country’s sanitary ware market.

Cont.• Low cost of production and the availability of labour have

been an attraction for foreign sanitary ware companies to operate in India.

• The Indian sanitary-ware market accounts for 8% of the global production and ranks second in terms of volume in the Asia-Pacific region.

• The organised segment currently comprises 60% (approximately) of the sector.

MAJOR COMPANIES:

MARKET SIZE AND GROWTH

• Industry in India together is estimated to be valued around 700 million USD in 2016.

• Growth Rate of 12.5% - 15% annually.• Market worth expected to reach $46 billion, by 2019.• China leads the Asian market in terms of production of

sanitary wares. India comes second followed by Thailand.

• The Indian sanitary-ware market accounts for 8% of the global production.

GROWTH FACTORS:

• 1. Increasing Urbanization.• 2. Increase In Disposable Income. • 3. Growth In Real Estate Sector. • 4. Growth in Hospitality Industry. • 5. Increasing awareness among consumers.

CHALLENGES FACED BY THE INDUSTRY

• 1. Market Restricted to Urban areas. • 2. Low replacement demand and small bathroom sizes. • 3. Presence of Unorganized Sector:

(There are about 250 companies related to unorganized sector and it is producing low quality low cost products which severely damage the market of the organized sector. When substandard products are sold at a significantly lower cost within the country and exported abroad, this affects the brand names and market shares of the companies of the organized sector.)

TRENDS IN SANITARY WARE INDUSTRY:

• Complete bathroom solutions.• Increasing presence of foreign players.• Water conservation technology.• Rise in premium segment products.

Thank you. . .