indian automobile industry in social media
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(c) InRev Systems
Indian Automobile IndustrySocial Media Case Study
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How are big brands using Social Media?
Source : engagementdb.com
(c) InRev SystemsSource : engagementdb.com
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Lets look at 5 large automobile brands
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Facebook Fan Page
LinkedIn Profile Engagement in Facebook
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Toyota Mentions in Twitter
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Toyota versus Honda Twitter Engagement Comparison
It is clear from above that Toyota is using Twitter to engage whereas Honda is using for announcements. These kinds of strategies can have strong impact on brand awareness.
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Facebook Fan Page
Engagement in Facebook
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Ford’s strong presence in Social Media
Ford’s way of using multiple channel in the same networking site is a popular way of engaging with users with different demands. This is also the same strategy used by DELL.
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Engagement in Facebook
Engagement in Twitter
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Engagement in Facebook
Engagement in Twitter
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Indian Activity on Social Media
Still missing the key essence of social media which is engagement.
Still in its infancy state, there is more to explore for Indian Auto brands.
Indian Brands are still handling Social Media as an Advertising Agency.
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Twitter profile for Maruti Suzuki
Most Tweets are announcement and no engagement with Twitter
Network.
This shows loss in opportunity to engage.
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Facebook Profile of Maruti Suzuki Campaign
Engagement in Facebook being used only to share interesting and
funny videos, losing the opportunity to send
across the brand value.
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Lost opportunity in Twitter
People are talking about the brand continuously and expressing their
views.
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0 2 4 6 8 10 12 14 16 18 200.0
1.0
2.0
3.0
4.0
5.0
6.0
Automobile Industry
No of Channels
Inte
racti
vity
Leve
lSocial Engagement Graphs for Automobile in India
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Automobile Companies Channels Social Grades
Maruti Suzuki 19 4.8Volkswagen 6 4.4Bajaj Autos 4 4.0
Toyota 11 3.8Ford 5 3.7
Yamaha 7 3.5Chevrolet 3 3.3
Honda 4 2.9Mercedes-Benz 3 2.7
Mahindra Renault 6 2.5Fiat 4 2.4
BMW 4 2.2TVS 3 2.2
Nissan 3 1.9Royal Enfield 2 1.8
Hyundai 2 1.5Audi 3 1.5
Mitsubishi 2 1.0
Table for Automobile Social Media Reach in India
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Research Report from Simplify360 for Maruti
Source Mentions
Micro Blogs 4,830
News, Blogs and Videos 3,661
Date : September 26th 2010 to November 16th 2010
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Distribution of non-Twitter Mentions
68%
16%
6%
7%
3%
Datasource : simplify360
BlogGoogle NewsWordPressYahoo NewsYou Tube
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Approximate distribution of Twitter Mention - City wise in India
30%
16%16%
11%
11%
11%5%
Datasource : simplify360
MumbaiNew DelhiBangalorePuneChennaiHyderabadCochin
A Little about Us
(c)2010 InRev Systems
Our product Buzzom.com was one of the top five most loved Twitter Applications in the world.
We are a Young and Enthusiastic team that understand social media and technology.
We are driven by experimentation and innovation.
(c)2010 InRev Systems
We believe in conversations rather than in presentation.
So, let us know how we can help you.Deep Sherchan deep@in-rev.com
Mobile : +91 9611122994 Site : http://simplify360.com
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