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India’s first global marketplace for artisans
Sep 2018
GoCoop Confidential
Global demand for artisanal products is growing rapidly
GoCoop Confidential 2
Consumers are demanding ethical fashion.
# brands at Ethical Fashion Show in Berlin:
36 in 2013; 85 in 2014, 116 in 2015
Indian khadi sales grew 33% yoy to
$311 million in FY17
Expected to reach $776 million by FY19
In the US alone, the market for
handcrafted is $50 billion a year
Etsy crossed $3 bil in GMV in 2017 and
is estimated to have 2% of market share
Sources: IBEF, Ethical Fashion Forum, The Robin Report, Etsy Investor report
46% global consumers are willing to pay
more for socially-responsible products
and services
Production concentrated mostly in SE Asia
Philippines
IndonesiaMalaysia
Thailand
India
Vietnam
South Africa
Mozambique
KenyaTanzania
Ghana
Peru
Columbia
MexicoHaiti
80% of the world’s production
Laos
Supply concentrated in rural areasLarge fragmented population of
artisans and weavers
GoCoop Confidential 3
And India has the largest number of artisans in the world
GoCoop Confidential 4
• 1,000+ clusters
• 9 million+ skilled artisans & weavers
• $4.5 billion in handicrafts exports in FY15
Sources: Ministry of Textiles, Planning Commission, Dasra, FICCI
Yet, India is only 2% of the global market
• Artisans working with small or low capacities and
mostly in remote locations
• Weak market linkages with high levels of
intermediation; Fragmented market
• Inadequate inputs in terms of working capital / raw
materials
• Poor market information on demand, design and
technologies
The GoCoop Platform
Supply Chain
46 clusters, 300+ co-ops
Provide training, design / quality inputs
Field level services
End-to-end traceability
Marketplace
>30k products, 20000+ consumers, 100+ buyers
Omnichannel distribution: Ecommerce, offline events
& B2B partnerships
Brand
Launched at Feb ’18 LFW
Captures the complete value chain
GoCoop Confidential 5
Organising highly fragmented craft supply chain
46
clusters
300+
Co-ops,
Suppliers
GoCoop Confidential 6
48
115
195
248275
330
0
5
10
15
20
25
30
35
40
45
50
0
50
100
150
200
250
300
350
Mar-13 Mar-14 Mar-15 Mar-16 Mar-17 Mar-18
Co-ops/Producers (Sellers) Clusters
Cluster – Geographic region (usually a
group of villages) where the artisans are
performing the same craft
• APEX Co-ops > 10,000 artisans
• Primary co-ops ~150 artisans
• Master weavers ~20 artisans
80,000+
weavers &
artisans
GoCoop Confidential 7
Empowering Weavers & Artisans through technology
Largest artisan marketplace in India
GoCoop Confidential 8
4,000+
Enquiries
30,000+
Orders
80%
organic &
direct traffic
236% yoy
Growth
35
78 73
153 142
296266
306
0
50
100
150
200
250
300
350
16-17Q1
16-17Q2
16-17Q3
16-17Q4
17-18Q1
17-18Q2
17-18Q3
17-18Q4
Gross Sales (in Rs lacs)
Funding journey
Incorporated
2011-12
2013
Angel/Seed Round
Pre-Series A
2016
2018
Series A
GoCoop Confidential 9
Kris GopalakrishnanPrathiti trust
First Company showcased by Google CEO at the digital unlocked launch
GoCoop Confidential 10
GoCoop Confidential 11
Govt of India’s first national award for Handlooms marketing (eComm)
Highlights
GoCoop Confidential 12
With hon’ble PM as part of Champions of Change Program
Thank you!
GoCoop Confidential 13
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