increasing success in the military and veteran student market promising practices for creating and...
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Increasing Success in the Military and Veteran
Student MarketPromising Practices for
Creating and Maintaining a
Military-Inclusive Campus
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Proposed strengths in the FY 2013 House Bill H.R. 4310National Defense Authorization Act for FY 2013 passed May 18, 2012.
Authorized Military Strength
Active Duty
National Guard
Reserves
Total
Army 552,100 358,200 205,000 1,115,300
Marines 197,300 39,600 236,900
Navy 322,700 62,500 385,200
Air Force 330,383 106,005 72,428 508,816
Coast Guard
47,000 9,000 57,000
Total 1,449,483 464,205 388,528 2,302,216
Dept. of Veteran Affairs,
VetPop 2007 State Tables
Selected Veteran Population
State <20 20-24 25-29 30-34Total
Vet Pop.
California
844 29,968 73,744 81,3292,131,9
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Florida 411 17,745 47,601 57.6181,746,5
39
New York
380 11,110 26,197 27,8421,065,7
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Texas 727 24,038 66,148 80,4061,707,3
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Virginia 398 13,875 33,384 38,586 807,326
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Military Market Subpopulations
• Active-Duty Members• Reserves and National//Air Guard• Veterans in the Community• Family Members
In terms of programs and services for military In terms of programs and services for military populations, one size does not fit all. populations, one size does not fit all.
Institutions need to assess their Institutions need to assess their military market and develop programs, services, military market and develop programs, services,
and outreach strategies accordingly.and outreach strategies accordingly.
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Characteristics of Military Students
• Have been in a disciplined environment• Sub-group of “nontraditional” students• More mature with work and family
responsibilities• College entry delayed• Many are first-generation students• Predominantly middle class
• DoD or VA funding for college• 4 million veterans have served since
9/11
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Tuition Assistance (TA)
• During 2010...approximately 350,000 service members used DoD tuition assistance (TA)
• Active duty/Guard service members enrolled in more than 1.1 million courses at a cost of $641 million• US Army/National Guard $316 million• US Air Force/Air Guard $182 million• US Navy $92 million• US Marine Corps $36 million • US Coast Guard $14 million
• Past decade TA costs grew 181%, while number of courses supported increased 27%
Marine Corps Times, 6/6/2011
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Post 9/11 GI Bill - The Benefits
• $22.7 Billion spent during the past four years
• Nearly 847,000 received benefits• Additional 500,000 have applied for benefits• Estimated that more than $4 Billion spent by
VA on transferred benefits• Average cost per student is $15,871 a year
for tuition, fees, living stipend, and other allowances
Navy Times (12/5/2011)Army Times (6/29/2012)
VA Department Update on 10/24/2012
88
Use of VA Education Benefits
College or University Coursework Leading to a Degree
64.8%
Other Programs5.8%
Business, Technical, or Vocational School
Leading to a Certificate or Diploma
23.5%
Apprenticeship orOJT Training
7.5%
Correspondence Courses7.2%
Flight Training3.1%
Teacher CertificationPrograms
1.6%
Tutorial Assistance, Refresher Courses,
or Deficiency Training1.6%
National Survey of Veterans - Final Report (2010)
99
Use of VA Education Benefits
• When benefits were used...• During active service (7.9%)• After active service (86.4%)• During and after active service (12.3%)
• Completed training or received degree/certificate (66.6%)
• VA Benefits were extremely or very important in meeting educational goals/preparing to get a better job (73.2%)
• Primary reason benefits not used - Not aware of benefits (36.6%)
National Survey of Veterans - Final Report (2010)
1010
Veterans in the Community
• 225,000 leave military service every year• 70-71% ultimately use a portion of earned GI
Bill benefits• 74% are on average between the ages of 20 - 34
• Contact veterans in the area through:• Word of mouth from other veterans• Military recruiters• Reserve/Guard Retention and Transition NCOs• Veteran Service Organizations
• VFW, American Legion, AMVETS, IAVA, SVA
1111
Reaching Military Students
• Military Service Education
Centers
• Military Recruiting Units
• Reserve Centers
• National Guard Armories
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Promoting Best Practices
• Military Student Bill of Rights - all military student populations have basic rights to satisfactory college marketing, admissions, student services practices
• Institutional flexibility appropriate to service members
• Protect and assure quality of education programs for service members; uphold all commitments or promises to military students
• Support for returning service members by faculty and administration
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College Initiatives
• Enrollment Management• Simplified/expedited application for
readmission• Extended/flexible enrollment deadlines• Scholarships• ConAP Participation
• Student Services• Veterans support groups/centers/lounges• Counseling services• Veteran appreciation activities• Veteran housing
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College Initiatives
• Academics• Academic advising services focused on
military students• Academic research addressing the needs of
returning service members• Veteran-only sections of core courses
• Technology• Tracking military students• Online resources including paper editing,
library services, access to professors and advisors
• Asynchronous learning opportunities
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Military/Veteran Inclusive Institutions
• Take a community-based approach• Form a working group to explore ways to be
more flexible and responsive to service member and veteran needs
• Give your veterans a voice...get feedback• Host a focus group of veterans and service
members on institutional policies and services
• Awareness of military/veteran issues/culture• Build a strong web presence• Establish specific points of contact• Publish concise information on transfer credit
for military experience and other policies
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Institutional Examples of Veterans
Services Information• University of the Incarnate Word• http://veterans.uiw.edu
• Eastern Kentucky University• http://va.eku.edu
• Tidewater Community College• http://www.tcc.edu/students/military/
• San Diego State University• http://arweb.sdsu.edu/es/veterans/
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Summary
• Military students and veterans are a valuable asset to any college community
• Understand the different components of the military market in your region and how you can connect with them
• Get feedback from your current veterans
• Establish partnerships to maximize opportunities
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