increasing sales and retention with email by one net marketing
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EMAIL MARKETING
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SOURCE: KNOTICE, APRIL 2012.
27% of emails were opened on a mobile device during the second half of 2011 up from 20% during the first half of 2011.
Early 2011 Late 2011
20%
27%
25%
20%
10%
15%
5%
0%
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SOURCE: EXPERIAN, APRIL 2012.
> 80% of email marketers send the same content to all subscribers.
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SOURCE: XPERIAN, APRIL 2012.
The word “exclusive” in email promotional campaigns increases unique open rates by 14%.
14%
NoT ExcLusIvE ExcLusIvE
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84%of B2B marketers use segment targeting in their email campaigns.
SOURCE: BTOB MAGAZINE, MARCH 2012.
84%
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59%
=
of B2B marketers say email is the most effective channel in generating revenue.
SOURCE: BTOB MAGAZINE, MARCH 2012.
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⅓of email marketing companies regularly test their email marketing campaigns.
Less than
SOURCE: ECONSULTANCY, MARCH 2012.
<⅓
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SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011.
12A
M
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2%
4%
6%
8%
10%
12%
9AM
10A
M
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M
1PM
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6PM
7PM
8PM
9PM
10P
M
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CTR
The effect of time-of-day on clickthrough rate.
Morning emails get high CTR.
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SOURCE: FORRESTER RESEARCH, JANUARY 2012.
Investment in email marketing will grow to $2B by 2014.
2014
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$2B
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SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011.
0 4 8 12 16 20 24 28 32 36 40 44 48 52 56 60 68 72 76 80 84 88 92 96 100 104 108 112 116 120 124
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SUB
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TE
DAYS SINCE SUBSCRIPTION
The fresher your list, the better!
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Effect of subscriber recency on unsub rate
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SOURCE: E SCIENCE OF EMAIL MARKETING, 2011.
80.8%
Most users report reading email on mobile devices.
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send email early, send often, optimize for mobile, and regularly test your campaigns.
LET’S TALK.
805.201.3075 US.
250.483.7411 cANADA
EMAIL.start@onenetmarketing.com
For free advice, tips & tricks visitwww.onenetmarketing.com
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OneNet Marketing Inc.Inbound marketing & direct response advertising to accelerate your online growth.
@onenetmarketing
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