incorporating stories into your fundraising program

Incorporating Stories Into Your

Fundraising Program Leah Eustace, CFRE & Holly Wagg, CFRE

Holly Wagg Leah Eustace

#FRDay13 www.goodworksco.ca | www.envisiononline.ca

Principal & Chief Idea Goddess leah@goodworksco.ca blog.goodworksco.ca

Philanthropic Counsel holly@goodworksco.ca blog.goodworksco.ca

THE IMPORTANCE OF STORIES

Marketing clutter

The answer is in

how your brain works

Scenario One: Karen Klein

Scenario Two: Darfur

Psychic Numbing

Nicholas Kristof, New York Times

The future of storytelling

Appeal to the heart,

not the head

Artwork courtesy of Mark Phillips www.bluefroglondon.com

INGREDIENTS TO MAKE A

GOOD STORY

Passion

Hero

An antagonist

or conflict

Awareness

Result

Writing

Two Common Legacy Objections

TYPES OF LEGACY STORIES

Founding/Founder Story

The St. Michael's Story In 1892, in an old Baptist church on Bond Street, the Sisters of St. Joseph operated Notre Dame des Anges, a boarding house for working women. Responding to the need to care for their own and the poor population in the south end of Toronto, the Sisters founded St. Michael's Hospital.

Donor Story

Beneficiary Story

Leadership Story

Family of the deceased Story

Your story

Questions?