incorporating smartphone technology into the current system beth browse, dennis haladyn, stefan...
Post on 24-Dec-2015
215 Views
Preview:
TRANSCRIPT
INCORPORATING SMARTPHONE TECHNOLOGY
INTO THE CURRENT SYSTEM
Beth Browse, Dennis Haladyn, Stefan Gulipac, Yasim Coene
Mobile payRecycling activity record
New feature for the charity
option
The ‘Can Collector Game’
Expansion by creation
of new closed loops
New Pant Stations
A MULTILATERAL SOLUTION
RECYCLING ACTIVITY RECORD CLAIMING OWNERSHIP
INCREASING MOTIVATION
Individuals
tracking their
recycling activity
Mapping the
customers’
recycling behaviou
rs
Consu
mer
engagem
ent
Data
analy
sis tool
GIVING CUSTOMERS CHARITY OPTIONS:
Save the Children
Red Cross
Kræftens Bekæmpelse
World Wide Fund for Nature
Hold Danmark Rent
THE CAN COLLECTOR GAME WITH TOM DÅSE AND FRIENDS
A tamagotchi-style game for smartphones
In addition to receiving Danish crowns, consumers are rewarded with virtual currency proportional to the number of recyled bottles, including similar bottles/cans unmarked with the
danskretursystem pant label
TRADING THE RECYCLED BOTTLES FOR IN-GAME MONEY
Virtual currency for the game
Buying
accessories
and items for
Tom Dåse and
his friends
INCREASING CONCERN AND DEMAND FOR RECYCLING :
”Of all the things that can boost emotions, motivation and perceptions […] the single most important is small wins”
- Simanis, E. and Duke, D., Harvard Business Review
”Recycling for kids is one way to pass the baton of responsibility for a cleaner eco-friendly future on to the next generation”
– Donna Sundblad, Green Living
SUPPORTING DATA
Denmark: expected 92.7%
in 2017
2011 2012 2013 2014 2015 2016 20170
10
20
30
40
50
60
70
80
US Smartphone users by age Millions of
population in each group
0-1112-1718-3435-5455+
How smartphones are used
ENHANCING THE POSITIVE EFFECTS OF THESE INITIATIVES:
Future consideration: expanding types of plastics incorporated (new closed loop)
KEY CHALLENGES ADDRESSED
Concern and demand for recycling
Catering for all consumer types
Increased visibility
Ensuring future success
APPENDIX
References:
Koo and Fischbach, ‘The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence’, Journal of Consumer Research, May 2012.
Simanis, E. and Duke, D. ‘Profits at the Bottom of the Pyramid’, Harvard Business Review, October 2012
Sundblad, D. ‘Recycling for Kids’, Green Living, [date unknown]
‘The Facts about Plastic’, SITA, accessed via http://www.sita.com.au/community-education/site-tours-education/fact-sheets/plastic/
‘How People Really Use Mobile‘, Harvard Business Review, accessed via http://hbr.org/2013/01/how-people-really-use-mobile/ar/1
APPENDIX
References:
‘Smartphones in the Hands of the Youngest Demographic’, Journal of Consumer Research, May 2012, accessed via http://www.emarketer.com/Article/Smartphones-Hands-of-Youngest-Demographic/1009915
‘Mobile Economy Europe 2013’, GSMA, accessed via http://gsmamobileeconomyeurope.com/GSMA_Mobile%20Economy%20Europe_v9_WEB.pdf
‘Online payments 2012: Moving beyond the web’, ECOMMERCE EUROPE & INNOPAY, 2012
‘Europe Tops Global Smartphone Penetration’, TECH EUROPE, accessed via http://blogs.wsj.com/tech-europe/2013/05/29/europe-tops-global-smartphone-penetration/
top related